Sponsorships aren’t just for industry giants with big marketing budgets – even your small business can benefit from partnering with microinfluencers and locals in your community. Keep reading to find out how you can connect with new customers through sponsorships.

Sponsorships aren’t just for industry giants with big marketing budgets – even your small business can benefit from partnering with microinfluencers and locals in your community. Keep reading to find out how you can connect with new customers through sponsorships.

 

A Brief Introduction to Influencer Marketing

Even if you aren’t familiar with influencer marketing, you’ve probably seen brand logos on the sides of race cars, sports arenas, and conveniently placed in music videos. Those are examples of expensive, high caliber influencers promoting companies. While your small business might not have thousands of dollars to spend on a celebrity to post on Instagram about you, you can use less famous but equally more influential people to promote your business by recommending you to their followers and friends.

What is an influencer? Simply put, they have influence over others. Actors, models, musicians, athletes, and other experts who people trust and admire. Even a mother who writes a blog about raising her kids in a chemical-free home who has twenty-thousand engaged followers on Instagram has a lot of power to sway people to buy your products.

Why Influencers Are More Effective Than Advertising

You should have a well-rounded marketing plan for your small business, and working with influencers might be more effective than spending money on ads that might not even reach the right people.

Why is this? It’s not news that customers value word-of-mouth recommendations from their peers, so using influencers to create a buzz about you is a solid strategy. In fact, 26 percent of people use adblockers. Even if your digital ads are targeting the right people, they might never see them. But building relationships is a longer-lasting, more legitimate way to grow your business.

How to Find the Best Partnerships For Your Small Business

The easiest way to get influencers is by them reaching out to you because they love your business. But they won’t know you consider sponsorships if you don’t start the process.

Here are a few ways you can find the best opportunities for your small business:

  • Reach out to local schools, youth sports teams, and community events you can sponsor (with a small donation of money or products) in exchange for free exposure. Those involved will be grateful for your participation and will be likely to want to support your business in return.
  • Spot “Instagrammers” in your business and start a conversation. Follow them on social media, ask them to tag your business, and offer to take their picture to post on the business’ social media page. One way to attract people who naturally love to post about businesses on their social media is to create a photogenic wall or make your products worthy of influencers flocking to your store to see.
  • Follow social media influencers who belong to your customers’ demographic. Comment on their posts, build a relationship, and approach them about collaborating in exchange for free products or a small fee.
  • Team up with another small business and run a mutual campaign. You could both contribute products/services for a giveaway promoted on both of your social media. Focus on collaborating with businesses that complement yours rather than stressing out trying to outperform your competitors.

 

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.

Loans are subject to credit review. Additional documentation may be required for credit approval. We are an Equal Opportunity Lender. Loans will be made or arranged pursuant to California Department of Corporations Finance Lenders License #6050609.


Opportunity Fund is tackling economic inequality so that hard work and perseverance means a shot at getting ahead, not just struggling to get by. Our programs are supported by a community of donors and investors whose contributions help to fund small businesses, support college students, and build stronger families and vibrant neighborhoods. Since 1994, the team has deployed $600 million and helped 20,000 families earn, save and invest in their own futures. Opportunity Fund has earned a 4-star rating from Charity Navigator, America’s largest independent charity evaluator, for our commitment to accountability and transparency.

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