A huge key to the growth of your small business is whether your customers can easily do business with you from their cell phones. Read more to find out why a mobile-friendly business is important and how you can achieve this with minimal time and cost.

A huge key to the growth of your small business is whether your customers can easily do business with you from their cell phones. Read more to find out why a mobile-friendly business is important and how you can achieve this with minimal time and cost.

 

You may be thinking to yourself, “Why bother?” We understand that your time is precious as a small business owner, but investing in taking your business mobile is worth it.

More and more people are using their mobile devices to surf the web and make purchases online. In fact, mobile usage is surpassing traditional desktop use. What this means for your business is that your customers want to be able to interact with you from their cell phones and tablets. The benefit of increased traffic to your website and increased purchases of your product/service far outweighs the time it will take you to set up a more mobile company.

These four tips will help you develop a great mobile strategy to attract more customers.

Build and Optimize Your Website

If your business doesn’t already have a website, you need to create one. Having a digital presence is vital to succeeding in today’s business environment.

Check your website on your mobile device to see how it looks to your customers. Your website hosting service might have a place to configure how your site looks on mobile. If it doesn’t, you will have to figure it out yourself by doing research or hiring someone to do it. The time spent on making your website mobile-friendly will be worth it when you get more conversions.

Here’s a Tip: Make your phone number a click-to-call link so visitors who are interested in contacting you can easily tap on their screen and call you. Removing the extra step of manually dialing in your phone number is a surprising way to get more interaction.

Engage in Social Media

Smart phones and social media go hand-in-hand. A Twitter, Instagram, and Facebook page are a great way to reach out to potential customers. You can post deals, opening hours, promotions, and related content that you want to share with your followers. Customers can find out how to contact you, read and post reviews, and get the latest news on new items or sales. Check out our blog post for some resources for making quality social media content.

Even if your small business isn’t in retail or food service, social media can benefit you. Think of Facebook and Instagram as a mobile portfolio for your previous work. Seeing quality photos of your products or services, as well as you and your staff, can offer reassurance to potential new customers that your business is legitimate.

Here’s a Tip: Use a scheduling service to space out your social media posts for consistent exposure. It is easy to set up a post from your own cell phone and have it published at the optimal time. While your customers may be glued to their phones, you don’t have to be.

Expand Into E-Commerce

If you only offer your products and services in a brick-and-mortar store, you are missing out on a lot of sales. Selling online is not as scary as it may seem, and it will definitely boost your bottom line.

Just posting regularly updated photos and pricing for what your business offers – to both your website and social media – will help customers looking on their devices know right away if you have what they’re looking for.

Here’s a Tip: Participate in delivery and mobile ordering apps. This list has eight popular apps that you might consider joining. If you aren’t a restaurant, Postmates and Delivery.com will also deliver other items from your business.

Move Communications to Mobile Phones

Mobile communication applies to both your employees and your customers. Ask customers for their preferred method of communication whether that is email, phone calls, or texting. Log into your email on your phone, and check it regularly.  If you don’t have two separate phones, you’ll have to learn to balance work and personal communication, but being able to answer a client’s question or follow up with them on an offer within seconds cuts out unnecessary time for both of you.

Use group instant messaging to keep your employees on the same page. Some business owners ask their employees use this to call in sick, to find out who wants to trade shifts, or to give quick updates.

Here’s a tip: Texting really is a growing method of customer service and marketing. Don’t get too promotional, but you can easily ask simple poll questions, provide easy customer service, offer text-only sale or discount opportunities, and develop a personal relationship with your customers so they’ll come back to you. Just remember in certain states, like California, you must get permission up front to use their mobile phone for text communications.

 

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.


Opportunity Fund is California’s largest and fastest-growing nonprofit lender to small businesses. In FY16, we made $60M in loans to help more than 2,200 small business owners invest in their businesses.  Opportunity Fund invests in small business owners who do not have access to traditional financing. As a founding member and signatory to the Borrower’s Bill of Rights, we believe in the important role small businesses play in our community and the economy, and we aim to help owners financially succeed.

Visit us online at http://opportunityfundloan.org and follow us on Facebook and Twitter

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