Every two weeks, we’re sharing and promoting free and affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from July 17 through July 31.

Every two weeks, we’re sharing and promoting free and affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from July 17 through July 31.

Northern California/Sacramento

Women Mean Business
Date: July 18, 2017 | 6:00 pm PDT – 8:00 pm PDT
Location: Renaissance SOMA
275 5th St. San Francisco, CA 94103 (map it)
Contact: Fatimah Aure | faure@rencenter.org | (415) 348-6217
Organization: Renaissance Entrepreneurship Center
Fee: $15

Join the Renaissance Entrepreneurship center for this networking event where women entrepreneurs will share their journeys of starting and growing their own San Francisco-based jewelry businesses. Enjoy an evening of wine, hors d’oeuvres, and a panel discussion, followed by facilitated networking. Entry fee includes light dinner.

Click here to register for this event.

Success with Facebook Ads
Date: July 19, 2017 | 1:00 pm PDT – 4:00 pm PDT
Location: 455 Market St. Suite 600 San Francisco, CA 94105 (map it)
Contact: Angelique Gosse | angelique.gosse@sfgov.org | (415) 937-7232
Organization: San Francisco SBDC
Fee: Free

During this workshop you will learn the best practices for achieving success and creating leads through Facebook Ads.

This class is designed for intermediate Facebook Ad users. Please prepare the following prerequisites before attending the seminar to get the most out of your time with us:

  • Install Facebook Pixel on your business website (Get started here)
  • Create an Ad manager Facebook account for your business Facebook page (Get started here)
  • Prepare and bring a current email client list with first name, last name, and email address
  • Prepare and bring 5-10 Images and/or video

Bring your laptop and get ready to learn! Click here to register for this event.

How to Repair or Build Your Credit
Date: July 19, 2017 | 5:30 pm PDT – 7:30 pm PDT
Location: 205 Chestnut St. Mount Shasta, California 96067 (map it)
Contact: info@e-jedi.org | (530) 926-6670
Organization: Jefferson Economic Development Institute (JEDI)
Fee: $15

Credit can be an incredible asset or a heavy burden, depending on how you use it. Your credit history is an important factor in access to capital for your business.
Join this workshop and learn:

  • Why and how to build your credit
  • How to get free credit reports
  • What makes a good credit score
  • Why you want to file taxes and show some profit
  • What NOT to do if you want a high credit score

Click here or call (503) 926-6670 to register for this event.

Southern California/San Diego

Grow Your Business: You’ve Survived, Now Thrive
Date: July 22, 2017 | 9:00 am PDT – 12:00 pm PDT
Location: United States University
7675 Mission Valley Rd. San Diego, CA 92108 (map it)
Contact: workshop0140@scorevolunteer.org | (619) 727-4874
Organization: SCORE San Diego
Fee: $20

SCORE’s Grow Your Business is an informal conversation between you and our team of qualified executives, experts in the areas of sales, marketing, finance, management, and more. The session is designed to help small business owners take their enterprise to the next level.

This discussion will address the needs and concerns of our audience. Instead of SCORE “guessing” at what the audience would like to hear, you are encouraged to bring your questions or concerns. We also encourage attendees to share their own experiences and/or solutions to questions addressed.

Click here to register for this event.

SBA Day and Lender Fair in Vista
Date: July 26, 2017 | 8:00 am PDT – 2:00 pm PDT
Location: Vista Civic Center
200 Civic Center Dr. Vista, CA 92084 (map it)
Contact: Maria Hughes | Maria.hughes@sba.gov | (619) 727-4871
Organizations: SBA San Diego District Office and Vista Chamber of Commerce
Fee: Free

The SBA San Diego District Office and the Vista Chamber of Commerce are hosting an SBA Day event and Lender Fair on Wednesday, July 26th.

Registration will begin at 8 a.m., followed by the main program and presentations from 8:30 a.m. to 11:30 a.m:

  • California small business permits and taxes—Presented by California Board of Equalization
  • Legal aspects of being in business—Presented by a local attorney
  • Overview of the new I-9 form and filing procedures—Presented by U.S. Citizenship and Immigration Services
  • Cyber Security Tips—Presented by TBD
  • Our Resource Partners Can Help You Succeed in Your Business—Presented by representatives from SCORE, the Small Business Development Center, the Veteran’s Business Outreach Center, and others

The Lender Fair, networking, and one-on-one Counseling will follow presentations until 2 p.m.

Coffee and light breakfast will be available. Optional lunch is available for $5 fee, payable at registration.

Click here to register for this event. Registration is required to attend.

Marketing for Restaurants
Date: July 27, 2017 | 5:30 pm PDT – 7:30 pm PDT
Location: West Valley BusinessSource Center
18645 Sherman Wy. #114 Reseda, CA 91335 (map it)
Contact: Irene Vazquez | ivazquez@vedc.org | (818) 705-9977
Organization: VEDC
Fee: Free

Restaurateurs hear a lot of conflicting ideas about restaurant promotions. Join this free workshop to learn how to grow your business from the ground up.

Get information on these key strategies:

  • Avoid promotional ideas that might devalue your restaurant
  • Avoid unsustainable expectations from customers like getting food at half price
  • And more!

Click here to register for this event.

Virtual

Using LinkedIn to Grow your Business
Date: July 19, 2017 | 9:00 am PDT – 10:00 am PDT
Location: Online—Webinar
Contact: marketingscore24@gmail.com | (973) 442-6400
Organization: Northwest New Jersey SCORE
Fee: Free

Join Northwest New Jersey SCORE for this webinar and get the most out of LinkedIn for your small business:

  • Build your professional network on LinkedIn
  • Gather intelligence and data on your prospects and customers
  • Enhance your reputation
  • Become the authoritative resource in your market segment
  • Generate new sales leads

Click here to register for this event.

Business Plan Overview
Date: July 19, 2017 | 9:00 am PDT – 10:30 am PDT
Location: Online—Webinar
Contact: Melissa Terrell | mterrell@theinstitutenc.org | (919) 956-2335
Organization: Women’s Business Center of North Carolina
Fee: Free

Join the Women’s Business Center of North Carolina for this webinar where you’ll learn the key elements of a successful business plan. Get answers to your questions on why you need a good business plan and how to get started.

The webinar will cover:

  • Outline your plan
  • Craft a mission statement
  • Analyze the market and the industry
  • Create a financial plan
  • Locate resources

Click here to register for this event.

Marketing With Google Tools
Date: July 19, 2017| 9:00 am PDT – 10:00 am PDT
Location: Online—Webinar
Contact: njsbdcnb@business.rutgers.edu | (848) 445-8790
Organization: NJSBDC at Rutgers – New Brunswick
Fee: Free

The webinar covers three features of Google Tools to market and grow a business online:

  • Be found by local customers—How to connect with local searchers using Google My Business, a free local business listing that can help your business appear across Google Search and Maps
  • Be found everywhere, on all devices—How to optimize your website for the organic search results, focusing on making your site mobile-friendly
  • Be found with online advertising—How to promote your products and services on Google and partner websites.

Click here to register for this event. After completing your registration, you will receive a confirmation email containing information about joining the webinar.

 

We’re looking for upcoming events to promote to small business owners like you. If you have an event you’d like to share with fellow business owners, contact us at sblending@opportunityfund.org.

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.


Opportunity Fund is California’s largest and fastest-growing nonprofit lender to small businesses. In fiscal year ‘16, we made $60M in loans to help more than 2,200 small business owners invest in their businesses.  Opportunity Fund invests in small business owners who do not have access to traditional financing. As a founding member and signatory to the Borrower’s Bill of Rights, we believe in the important role small businesses play in our community and the economy, and we aim to help owners financially succeed.

Visit us online at opportunityfundloan.org and follow us on Facebook and Twitter

Every two weeks, we’re sharing and promoting free and affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from July 3 through July 16.

Every two weeks, we’re sharing and promoting free and affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from July 3 through July 16.

Northern California/Sacramento

Drive New Business with Social Media
Date: July 6, 2017 | 10:00 am PDT – 12:00 pm PDT
Location: Simpkins Family Swim Center
979 17th St. Santa Cruz, CA 95062 (map it)
Contact: John Yost | jyost@santacruz.score.org | (831) 621-3735
Organization: Santa Cruz SCORE
Fee: $35

Join Santa Cruz SCORE for this workshop that will teach you how to get started with social media for your business or non-profit.

This session will answer your key questions, including:

  • Which social media platform(s) will have the biggest bang for your buck?
  • How to create content to grow your followers?
  • How to advertise on social media?
  • And more!

Click here to register for this event.

How Smart Business Owners Use Credit Cards
Date: July 13, 2017 | 9:30 am PDT – 10:30 am PDT
Location: 455 Market St. Suite 600 San Francisco, CA 94105 (map it)
Contact: sfomail@sba.gov | (415) 744-6820
Organization: U.S. Small Business Association
Fee: Free

Credit cards can be a great tool for managing cash flow or can be helpful as a short-term loan option. Join the SBA for this free seminar to learn how to use credit cards for your business to earn some sweet rewards while avoiding costly pitfalls.

We’ll discuss:

  • Pros and cons of credit cards for entrepreneurs
  • Different types of credit cards and how they can affect your credit scores
  • Common credit card mistakes many small business owners make
  • The one piece of plastic you should not use in your business
  • Key differences between personal and business cards
  • Qualifying for the best business credit cards
  • And more!

Click here to register for this event.

Meet the Lenders Workshop
Date: July 13, 2017 | 12:30 pm PDT – 3:30 pm PDT
Location: Mt. Shasta Community Building
629 Alder St. Mt. Shasta, CA 96067 (map it)
Contact: info@e-jedi.org | (530) 926-6670
Organization: Jefferson Economic Development Institute (JEDI)
Fee: Free

Join us at Meet the Lenders and get answers to your questions on financing options for startups and expanding businesses, veteran entrepreneurs, and others through local and JEDI partner organizations.

We will cover:

  • Financing options available to small businesses
  • Loans for real estate, equipment, or machinery
  • Funding sources and services for veterans

Find the financing that fits your business needs! Click here or call (503) 926-6670 to register for this event.

Southern California/San Diego

Introduction to QuickBooks
Date: July 6, 2017 | 6:00 pm PDT – 8:00 pm PDT
Location: 1003 East Cooley Dr. Suite 109 Colton, CA 92324 (map it)
Contact: Dee Anna Chandler | deeann@iewbc.org | (909) 890-1242
Organization: Inland Empire Women’s Business Center
Fee: Free

Learning a new software package can be scary. Join this free seminar and replace the fear with excitement.

Quickbooks can help you build, maintain, and grow your business by providing automated bookkeeping and accounting procedures that help you stay on top. Learn ways to customize the software to your specific needs and create quality reports that keep you on track, including:

  • Tracking income and expenses
  • Maintaining your accounts receivables and payables
  • Creating quality financial statements

Want more Quickbooks? Register for the 3-part hands-on Quickbooks training at IWEB, which starts July 27. Call Dee Anna Chandler at (909) 890-1242 for more information.

Click here to register for this event.

Bring Attention To Your Website and Your Business With Video!
Date: July 11, 2017 6:00 pm PDT – 9:00 pm PDT
Location: Bellflower City Hall
16600 Civic Center Dr. Bellflower, CA 90706 (map it)
Contact: (714) 550-7369
Organization: Orange County SCORE
Fee: Free

Video is becoming the content of choice to showcase your business, your product, or your service online! Learn how to create and publish do-it-yourself video throughout your website, social media, and email with the tools you already have!

Haven’t you always wanted to direct? Join us for this free workshop and learn: 

  • Brand standards and consistency on your website, social media, and video.
  • Tools and techniques for making your own videos look polished and professional.
  • Information on apps that make it easy.
  • Actionable steps to market your video online with email and social media.

Click here to register for this event.

Access to Capital Workshop
Date: July 12, 2017 | 5:00 pm PDT – 8:30 pm PDT
Location: Downtown Anaheim Community Center—Assembly Hall
250 E. Center St. Anaheim, CA 92805 (map it)
Contact: Martha Cisneros | mcisneros@elcamino.edu |(310) 973-3177
Organization: The Center and Orange County SBDC
Fee: Free

Join Opportunity Fund at Access to Capital Small Business Workshop, hosted by The Center and the Orange County Small Business Development Center (SBDC).

Come meet non-profit and government organizations committed to supporting small business:

  • Orange County SBDC
  • SBA
  • Anaheim Small Business Organization
  • CIELO
  • Opportunity Fund
  • And more!

These organizations can help you with challenges ranging from lowering your cost of capital to preparing your loan application package.

Enter to win a $1,500 Business Advancement Grant! At registration, simply tell us your story—why you run a small business & some of your challenges and successes—to be eligible.

Click here to register for this event.

Virtual

Small Business Owners: Access Financial Resources to Boost Your Bottom Line
Date: July 6, 2017 | 9:00 am PDT – 10:00 am PDT
Location: Online—Webinar
Contact: Mary Overbey
Organization: Small Business Majority
Fee: Free

If you need help accessing financial, health, or retirement resources to boost your bottom line and provide robust employee benefits, join this free webinar to learn about resources that can benefit your small business.

This free interactive event series will expand your knowledge of various topics such as optimizing your credit score, improving your health literacy, and exploring convenient retirement saving options. Register for one event, or sign up for the whole series for the most impact on your business!

  • Presentation #1 – Financial Resources (7/6/2017)
    Optimize your credit score, spot signs of predatory and payday lending, and easily access capital for your business.
  • Presentation #2 – Retirement Resources (7/13/2017)
    Discover the U.S. retirement savings gap and a summary of common retirement paths for entrepreneurs to help you and your employees save for the future and secure your finances.
  • Presentation #3 – Health Resources (7/20/2017)
    Learn what healthcare laws means for small businesses, and how repealing the ACA (or “Obamacare”) could impact employer-sponsored coverage for small firms and individual coverage for the self-employed. Additionally, we’ll provide examples of easy and affordable wellness programs that can benefit the health of your business and employees, and provide you with a guide to increase your health literacy.

Click here to register for this event.

Financial Calculations That Answer Key Business Questions
Date: July 11, 2017 | 10:00 am PDT – 11:00 am PDT
Location: Online—Webinar
Contact: (626) 585-3106
Organization: Pasadena SBDC
Fee: $25

Business owners can struggle with questions that affect the financial health of the company:

  • Are we selling at the right price?
  • Are we making money?
  • Can we afford to hire someone?

In this webinar, learn about Performance Measurements—simple mathematical calculations that can monitor sales, overhead, and profitability. Use them for business, independent of size and scope.

Click here to register for this event.

5 Cheap Ways to Market Your Business Online
Date: July 13, 2017| 10:30 am PDT – 11:00 am PDT
Location: Online—Webinar
Contact: Kimberly Donahue | kimberly.donahue@sba.gov | (304) 347-5220
Organization: U.S. Small Business Administration
Fee: Free

Getting your business online isn’t as complicated—or expensive—as you might think. Join this free webinar and discuss ways to promote your business online without breaking the bank or driving yourself crazy.

Click here to register for this event.

We’re looking for upcoming events to promote to small business owners like you. If you have an event you’d like to share with fellow business owners, contact us at sblending@opportunityfund.org.


For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.


Opportunity Fund is California’s largest and fastest-growing nonprofit lender to small businesses. Last year, we made $60M in loans to help more than 2,200 small business owners invest in their businesses.  Opportunity Fund invests in small business owners who do not have access to traditional financing. As a founding member and signatory to the Borrower’s Bill of Rights, we believe in the important role small businesses play in our community and the economy, and we aim to help owners financially succeed.

Visit us online at opportunityfundloan.org and follow us on Facebook and Twitter

Every two weeks, we’re sharing and promoting free and affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from June 16 through June 30.

Every two weeks, we’re sharing and promoting free and affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from June 16 through June 30.

Northern California/Sacramento

Planning for Profit
Date: June 16, 2017 | 9:00 am PST – 12:00 pm PST
Location: Diablo Valley College Humanities Building Room H119 (adjacent to Parking Lot 7)
321 Golf Club Rd. Pleasant Hill, CA 94523 (map it)
Contact: info@eastbayscore.org | (510) 273-6611
Organization: East Bay SCORE
Fee: $35

Join East Bay SCORE for this seminar on the financial concepts and reports that allow a business owner to understand the financial health of his/her business and plan for profitable growth in this seminar.

You will learn and discuss:

  • Profits
  • Financial planning
  • Key financial terms

Learn key skills for your business:

  • How to determine the start-up funds your business requires and put together a funding plan
  • How to prepare sales projections
  • How to plan for ongoing operating expenses
  • How to understand the three major financial statements (balance sheet, profit and loss statement, and cash flow statement)
  • How to interpret the importance and impact of your financial statements on your business
  • How to prepare a breakeven analysis
  • How to build a financial projection that will determine if your business is viable

Click here to register for this event.

Keeping Track of Your Numbers
Date: June 21, 2017 | 5:00 pm PST – 8:00 pm PST
Location: 234 E. Gish Rd. Suite 100 San Jose, CA 95112 (map it)
Contact: info@svscore.org | (408) 453-6237
Organization: Silicon Valley SCORE
Fee: $45

In this seminar, you’ll learn how to easily create an income (profit and loss) statement, a balance sheet, and a cash flow forecast, plus what all of the financial records mean. This business seminar will also show You’ll also learn about how to manage tax regulations and make business decisions directly from your financial numbers.

Click here to register for this event.

Employment Law for Small Business
Date: June 28, 2017 | 2:00 pm PST – 4:00 pm PST
Location: Oakland City Hall
1 Frank Ogawa Plaza Hearing Room 2 Oakland, CA 94612 (map it)
Contact: Lee Lambert | lee@acsbdc.org | (510) 208-0410
Organization: Alameda County SBDC
Fee: Free

Owners of small businesses are challenged to create and maintain a positive, high functioning working environment within a maze of federal, state and local regulations. Legal requirements are present whether you’re hiring, firing, disciplining, evaluating performance, promoting, considering requests for leave or dealing with any of dozens of other employee issues.

What are the laws and regulations that pertain to you, and what are the best practices to manage your business while staying in compliance? This seminar will help you to understand federal, state and local requirements for your business, including:

  • Latest information on wage and hour legislation and regulations
  • How to manage your business to comply with these laws and regulations
  • Highest risk areas where your business is most vulnerable to employee lawsuits
  • Measure FF, the City of Oakland minimum wage, sick pay and PTO requirements

Click here to register for this event.

Southern California/San Diego

Back to Business – 45 Ways to Grow Your List
Date: June 20, 2017 | 9:00 am PST – 12:00 pm PST
Location: City of San Bernardino Training Center
201 North “E” St. San Bernardino, CA 92401 (map it)
Contact: Mary Takavorian | mtakavorian@iesmallbusiness.com | (909) 983-0751
Organization: Inland Empire SBDC
Fee: Free

Having an interested and qualified list of contacts that you can stay top of mind with is vital to every business. Continuing to grow that list is just as important. This workshop will show you 45 easy ways to grow your contact list today! We will cover:

  • Why someone should join your contact list
  • How to create “What’s In It For Me?” for your prospects
  • How to ask people to join your list “face-to-face”
  • How to use social media to grow your list
  • How to grow your list on your website or blog
  • How to use print material to get people to sign up
  • How to use events to help grow your list
  • How to use incentives and giveaways to grow your list

Plus, you’ll have a chance to network with other attendees and grow your contact list live during the workshop!

Click here to register for this event.

Create Your #SocialBusiness Plan
Date: June 23, 2017 9:00 am PST – June 24 12:00 pm PST
Location: 1003 East Cooley Dr. Suite 109 Colton, CA 92324 (map it)
Contact: Dee Ann Chandler | deeann@iewbc.org | (909) 890-1242
Organization: Inland Empire Women’s Business Center
Fee: $139

It’s up to you as a small business owner to tell the story about your company online.   

In this 2-day, hands-on workshop, you will receive instruction plus a blueprint to get you on your way to creating a digital marketing plan that works for YOUR business. Get ready to roll up your sleeves and work on your plan!

Get answers to these issues and more:

  • Digital marketing defined
  • Identify the next 3 steps you need to take to make your mark online
  • Create a content plan to show your audience that you are the leader in your industry
  • Win with engagement: Facebook, LinkedIn, Twitter, Instagram, Pinterest
  • Decide how you will measure success

Click here to register for this event.

Instagram 101 for Business
Date: June 29, 2017 | 1:00 pm PST – 3:00 pm PST
Location: 13430 Hawthorne Blvd. Hawthorne, CA 90250 (map it)
Contact: Martha Cisneros | mcisneros@elcamino.edu |(310) 973-3177
Organization: SBDC Hosted by El Camino College
Fee: Free

Learn the basics of how to get started with Instagram for your business in this free seminar:

  • How to set up your profile
  • How to get followers
  • Choosing the right hashtags
  • Creatively designing pictures

All participants will get a bonus ebook how to convert social media likes to sales.

Click here to register for this event.

Virtual

How to Borrow Money for Your Business and Avoid Abusive Lending
Date: June 21, 2017 | 12:00 pm PST – 1:00 pm PST
Location: Online—Webinar
Contact: info@e-jedi.org | (530) 926-6670
Organization: Jefferson Economic Development Institute
Fee: Free

Would a little money make a big difference in your business?

Have you thought about borrowing money, but don’t know where to start?

Are you stuck paying on high-interest loans or credit?

Understanding alternative small business lending and gaining access to responsible and transparent capital can help any business grow more quickly towards success.

We have partnered with JEDI to present this webinar to help small business borrow money responsibly. In this hour long session you will learn:

  • How to avoid the abusive practices of many alternative small business lenders today
  • How we and JEDI help small business owners grow responsibly
  • How to prepare and apply for a loan with a JEDI counselor
  • What it takes to get a loan with us

The webinar is hosted by Opportunity Fund Community Development Officer Robert Zapata. All who register will be sent a recording of the presentation. After registering, you will receive a confirmation email with information about joining the webinar.

Click here to register for this event.

SBA Radio Show
Date: June 22, 2017 | 11:00 am PST – 12:00 pm PST
Location: Online—Radio broadcast
Contact: wsRadioStaff@gmail.com
Organization: SBA San Diego
Fee: Free

SBA Radio is a weekly small business advisory show built to assist and inform small businesses with the latest information from the Small Business Administration. The government has many programs to help small businesses and this is the show that keeps you informed.

Tune in every Thursday at 11am for this weekly radio show and start improving your business!

Click here to access the broadcast and to find archived shows online.

Options for Small Business Healthcare
Date: June 26, 2017| 10:30 am PST – 11:30 am PST
Location: Online—Webinar
Contact: Martin Short | martin.short@sba.gov | (803) 253-3753
Organization: U.S. Small Business Administration—South Carolina District Office
Fee: Free

Effective in 2017, Small Businesses can utilize Health Spending Accounts (HSA) to fund coverage for their employees through the Affordable Care Act (ACA)—a real benefit for higher paid, white collar workers.

In this webinar, you’ll get answers to your questions about health care for your small business:

  • What is the ACA and how does it work?
  • What are the differences between business and individual coverage options and requirements?
  • Is my business required to do anything?
  • Can I get tax credits of up to 50% for small businesses offering group health insurance through the Small Business Health Options Program (SHOP)?
  • What are COBRA alternatives and I may never have another COBRA enrollee?

Click here to register for this event.


We’re looking for upcoming events to promote to small business owners like you. If you have an event you’d like to share with fellow business owners, contact us at sblending@opportunityfund.org.

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.


Opportunity Fund is California’s largest and fastest-growing nonprofit lender to small businesses. Last year, we made $60M in loans to help more than 2,200 small business owners invest in their businesses.  Opportunity Fund invests in small business owners who do not have access to traditional financing. As a founding member and signatory to the Borrower’s Bill of Rights, we believe in the important role small businesses play in our community and the economy, and we aim to help owners financially succeed.

Visit us online at opportunityfundloan.org and follow us on Facebook  and Twitter

Every two weeks, we’re sharing and promoting free and affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from April 18 through April 30.

Every two weeks, we’re sharing and promoting free and affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from April 18 through April 30.

Northern California/Sacramento

San Francisco Paid Parental Leave Ordinance Fundamentals
Date: April 20, 2017 | 3:30 pm PST – 5:00 pm PST
Location: 455 Market Street, Suite 600 San Francisco, CA 94105 (map it)
Contact: sfomail@sba.gov | (415) 744-6777
Organization: Small Business Administration
Fee: Free

Come learn about the newly enacted San Francisco Paid Parental Leave Ordinance, requiring employers to provide paid leave for new parents.

Topics include:

  • Who is covered
  • Employer responsibilities
  • How to apply
  • How to calculate benefit amount
  • Interaction with related state and federal law
  • And more!

Click here to register for this event.

Disruption Recovery Plan for Your Business
Date: April 27, 2017 | 9:00 am PST – 12:00 pm PST
Location: NEC SBDC at Butte College
202 Mira Loma, Oroville CA 95965 (map it)
Contact: Sophie Konuwa | konuwaso@butte.edu | (530) 895-9017
Organization: Northeastern California SBDC
Fee: Free

These are the times! With upswings in cyberattacks, and natural disasters such as floods, earthquakes, tornadoes, and hurricane, business continuity planing has suddenly moved to the front of the line as more businesses are being forced to complete their disaster recovery plans.

This training will help you complete a workable plan that you and your employees can easily follow and visit regularly to ensure usefulness, relax from the stress of unplanned activities that cause your profit to drop, teach you how to complete a plan to address your business operation for disruption, and prepare you for funding when available.

To register for this event, click here.

10 Best Practices for Business Success on Facebook & Twitter
Date: April 27, 2017 | 1:00 pm PST – 4:00 pm PST
Location: 455 Market Street, Suite 600 San Francisco, CA 94105 (map it)
Contact: (415) 937-7232
Organization: San Francisco SBDC
Fee: Free

In this class, you will learn how Facebook and Twitter work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connect the dots from social media to sales! This class is part of a series called “Social Media and Online Marketing Made Simple.”

Click here to register for this event.

Southern California/San Diego

Leveraging Video Marketing to Engage Your Target Audience, Drive Traffic, and Generate Leads
Date: April 18, 2017 | 9:00 am PST – 12:00 pm PST
Location: United States University
7675 Mission Valley Road San Diego, CA 92108 (map it)
Contact: workshop0140@scorevolunteer.org | (619) 727-4874
Organization: SCORE San Diego
Fee: $20

Nearly all business owners understand the need to have a digital or online presence. But did you know:

  • Online video has increased 8-fold in the past 5 years
  • Video content is shared 1200% more often on Facebook alone than traditional posts or graphics
  • The average website visitor will stay 5 times longer on a site with video
  • Nearly 80% of consumers say watching online videos influence their decision making

Other than face-to-face meetings, video is by far the strongest connection you can make with your target audience. This workshop goes far beyond simple video production to helping your videos reach your audience and engage them. You will learn key skills and strategies like:

 

  • Essential research in pre-production
  • Basic equipment to start on a small budget
  • Scripting your videos for greatest impact and conversion
  • Optimizing videos to rank and be found on Google, YouTube, and major social media channels
  • Social video marketing vs. search
  • Live video streaming
  • Copywriting and creating a video Call-To-Action (CTA)
  • Lead generation with video
  • Video data and analytics: measuring your video campaigns


Click here to register for this event.

An EZ Trip Through Your Financial Statements
Date: April 24, 2017 | 6:00 pm PST – 9:00 pm PST
Location: Orange Public Library
407 E. Chapman Ave., Orange, CA 92866 (map it)
Contact: (714) 550-7369
Organization: Orange County SCORE
Fee: Free

If you’ve ever wanted to know where financial statements come from and how to make them work for you, this workshop is for you. The session includes basic accounting principles and an interactive case study where you’ll learn about the following tools and skills to create a healthy, profitable business:

  • Balance sheets
  • Income statement
  • Cash flow
  • Ratio analysis

Click here to register for this event.

Business Communications
Date: April 26, 2017 | 6:00 pm PST – 8:00 pm PST
Location: 6160 Van Nuys Blvd  Van Nuys, CA 91401 (map it)
Contact: (818) 894-8800
Organization: ICON CDC
Fee: Free

This workshop will help you develop and refine your brand and practice your sales pitch. This training will give everybody the opportunity to practice their pitch before the SFV Marketplace event on May 2.

Click here to register for this event.

Virtual

Process Improvement & Working Smarter
Date: April 18, 2017 | 2:00 pm PST – 3:30 pm PST
Location: Online—Webinar
Organization: Women’s Business Center
Contact: Martha Ocasio | mocasio@thecentre.org | (813) 251-8437
Organization: The Helen Gordon David Centre for Women
Fee: Free

How do you improve the work processes in your office or small business? This class focuses on applying “lean” process improvement to add efficiencies to your business and improve your bottom line potential. You’ll learn ideas to make your work processes flow better, faster, and cheaper, plus problem solving and identifying “value added” activities.

“Lean” thinking applies to any business process, regardless of your industry. In many cases, this can result in improved customer service, saved labor, better inventory control, and reduction of expenses.

Click here to register for this event.

Radio Show: Business Basics VEDC
Date: April 20, 2017| 5:00 pm PST -5:30 pm PST
Location: Radio show on KKVV Las Vegas (Nev.)
Organization: VEDC Nevada Business Opportunity Fund
Fee: Free

Do you want to become an ENTREPRENEUR? Need FUNDING for your business? Have questions about MANAGING your business? Tune into “Business Basics VEDC Radio Show” on KKVV Radio 1060AM at 5:00pm to listen and learn about the basics of being a business owner. Listen via LIVE stream at www.kkvv.com.

Click here to register for this event.

Get Found on Google Search and Maps
Date: April 26, 2017 | 8:00 am PST – 9:00 am PST
Location: Online—Webinar
Contact: Ian Rogers | rogersia@gvsu.edu | (616) 331-7262
Organization: Michigan Small Business Development Center
Fee: Free

It’s important your business’ information appears correctly when people search online. Did you know:

  • 4 out of 5 people use search engines to find local info like business hours and directions
  • Businesses with complete listings (with updated photos and hours of operations) are twice as likely to be considered reputable by customers
  • 37% of businesses have claimed a local business listing on a search engine

This workshop will explain how to setup Google My Business as your one-stop-shop for managing your business info as it appears across Google Search and Maps. Your potential customers will find important info for your business like your phone numbers, hours of operation, and driving directions.

Click here to register for this event.


We’re looking for upcoming events to promote to small business owners like you. If you have an event you’d like to share with fellow business owners, contact us at sblending@opportunityfund.org.

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.


Opportunity Fund is California’s largest and fastest-growing nonprofit lender to small businesses. Last year, we made $60M in loans to help more than 2,200 small business owners invest in their businesses.  Opportunity Fund invests in small business owners who do not have access to traditional financing. As a founding member and signatory to the Borrower’s Bill of Rights, we believe in the important role small businesses play in our community and the economy, and we aim to help owners financially succeed.

Visit us online at opportunityfundloan.org and follow us on Facebook  and Twitter

Each month, we’re sharing and promoting free and/or affordable events that help small business owners run their businesses better. This is your monthly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events in January.

Each month, we’re sharing and promoting the free and/or affordable events that help small business owners run their businesses better. This is your monthly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events in January.

Northern California/Sacramento

Women Entrepreneurs – How to Successfully Build Your Business
Date: January 5, 2017 | 1:00 pm PST – 4:00 pm PST
Location: James Irvine Foundation Conference Center, Plaza A Room
353 Frank H. Ogawa Plaza Oakland, CA 94612 (map it)
Contact: Lee Lambert | lee@acsbdc.org | 510-208-0410
Organization: Alameda County SBDC
Fee: Free

Join Alameda County SBDC for a thought provoking and entertaining afternoon. Francesca Kuglen will share how she grew her business from an idea and a $250 investment into a multimillion dollar leader in the hair accessory industry. This is a must attend for any female business owner who wants a down-to-earth perspective on turning passion, perseverance, and products into profits.

Topics discussed will include:

  • Overcoming obstacles
  • Managing difficulties when introducing revolutionary ideas to the marketplace
  • Balancing the pros and cons of licensing

Click here to register for this event.

PR for Food Businesses
Date: January 10, 2017 | 6:00 pm PST – 8:00 pm PST
Location: Food Craft Institute
478 25th Street Suite D Oakland, CA 94612 (map it)
Contact: Shannon Gomes
Organization: Good Food PR
Fee: $20

Do you need a press release for your new product? Will “cold calling” media outlets get you results?

This two-hour workshop led by Good Food PR founder Shannon Gomes will introduce food business owners to public relations (“PR”) and how it can help their businesses. A wide range of topics will be covered, but the main purpose is to take the mystery out of PR in these three ways:

  • Discuss what PR is and who (really) needs it
  • Cover various PR Strategies for small and/or new food businesses
  • Outline PR best practices

To register for this event, click here.

Drive New Business with Social Media
Date: January 20, 2017 | 9:00 am PST – 12:00 pm PST
Location: San Francisco SBA Center
455 Market Street, Suite 600 San Francisco, CA 94105 (map it)
Contact: sfscore@sfscore.org | 415-744-6827
Organization: SBA and San Francisco SCORE
Fee: $15

This seminar will teach you effective social media marketing for your small business or nonprofit organization.

The SBA and San Francisco SCORE will help you:

  • Determine the platform that’s right for you and your organization
  • Announce your presence and build your network
  • Create and share content that encourages action
  • Understand social media advertising and learn your options
  • Convert social media leads into potential customers by growing your email list

Make social media easy! Join us for this event.

Click here to register for this event.

Southern California/San Diego

Tax Tips for Small Business
Date: January 10, 2017 | 5:00 pm PST – 7:00 pm PST
Location: North Valley BusinessSource Center
13420 Van Nuys Blvd. Suite 121 Pacoima, CA 91331 (map it)
Contact: nvbsc@vedc.org | 818-834-0577
Organization: VEDC
Fee: Free

This workshop will give you guidance and useful information to help you keep accurate records and save money on your various business tax liabilities. Join VEDC to learn valuable skills to keep your business afloat!

Click here to register for this event.

La Verne Business Resource Seminar and Expo
Date: January 11, 2017| 8:00 am PST – 12:30 pm PST
Location: University of LaVerne Campus Center, 3rd Floor
2180 Third St. La Verne, CA 91750 (map it)
Contact: 909-448-1567
Organization: La Verne SDBC
Fee: Free

Join La Verne SBDC for this business resource seminar and expo. You’ll get strategies for success in today’s economy from experts and community organizers from the City of La Verne, the La Verne Chamber of Commerce, and more.

Topics include:

  • Simplifying Sales and Use Tax for Your Business
  • Minimize Tax Frustration with Effective Recordkeeping
  • Access to Capital – Be Prepared for Your Success
  • Employee or Independent Contractor? Demystify Common Misconceptions
  • Recordkeeping for Small Businesses – Avoiding Tax Audits With Effective Recordkeeping
  • Ten Tips to Ensure Small Business Success
  • Forms of Ownership – Tax Advantages of Properly Classifying Your Business

Click here to register for this event.

How to Get Lenders to Say YES! to You
Date: January 23, 2017 | 11:30 am PST – 12:30 pm PST
Location: Poway City Hall
13325 Civic Center Drive Poway, CA 92064 (map it)
Contact: chamber@poway.com | 858-748-0016
Organization: Poway Chamber of Commerce
Fee: Free

Join local lenders and the Small Business Administration for this free seminar on available resources to help your business grow. Small business lending experts will cover these key topics:

  • How to understand the “Mind Set” of the lenders
  • How to access capital to start your business
  • How to get started with resources available to business owners

Join us for this exciting program featuring special guest speakers Rosalinda Delgado, Business Development Officer at Acción, Esther Carrillo, Loan Officer at CDC Small Business Finance, and Mike Sovacool, Acting Lead Economic Development Specialist at U.S. Small Business Administration.

Click here to register for this event.

Virtual

Social Media Video Production Webinar
Date: January 9, 2017 | 11:00 am PST – 1:00 pm PST
Location: Online—Webinar
Contact: 951-652-4390
Organization: Inland Empire SCORE
Fee: $15

Learn how to create, implement, and boost sales using social media video. This course will include social media video tools like Facebook Live and Periscope. Learn techniques used the film industry to create videos that will help your business:

  • Attract new customers
  • Increase website traffic
  • Engage quality customers
  • Raise more funds

Click here to register for this event.

What to Say, and How to Say It: Crafting Effective Email Messages
Date: January 18, 2017| 4:00 pm PST – 5:30 pm PST
Location: Online—Webinar
Contact: entrectr@hartford.edu | 860-768-5681
Organization: University of Hartford
Fee: Free

Learn to create, curate, and extend email content that will help you achieve your business goals. This seminar will teach you time-saving tips, techniques, and apps to help you develop and share content successfully.

You will learn these key how-tos:

  • Use links to create the most engagement
  • Turn questions into high-open subject lines
  • Use graphics, photos and videos
  • Repurpose content across multiple platforms
  • And more!

Click here to register for this event.

Plan “It”: Small Business “It” Series
Date: January 24, 2017 | 12:00 pm PST – 1:30 pm PST
Location: Online—Webinar
Organization: Business Impact NW
Fee: Free

In this workshop you will learn all about Business Model Canvas: a strategic visual and organizational tool that can be used to develop a new business model or document an existing one. This innovative approach helps business executives see the relationships between different segments of their business and identify hidden opportunities or risks. Bring your business ideas and be ready for a hands-on class.

Click here to register for this event.

For more information on the Plan “It” series of workshops (live in Washington state and available globally via webinar), click here.


We’re looking for upcoming events to promote to small business owners like you. If you have an event you’d like to share with fellow business owners, contact us at sblending@opportunityfund.org.

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.


Opportunity Fund is California’s largest and fastest-growing nonprofit lender to small businesses. Last year, we made $60M in loans to help more than 2,200 small business owners invest in their businesses.  Opportunity Fund invests in small business owners who do not have access to traditional financing. As a founding member and signatory to the Borrower’s Bill of Rights, we believe in the important role small businesses play in our community and the economy, and we aim to help owners financially succeed.

Visit us online at opportunityfundloan.org and follow us on Facebook  and Twitter

Each month, we’re sharing and promoting free or affordable online tools that help small business owners run their businesses better. This is your toolbox for five affordable social media resources.

Each month, we’re sharing and promoting free or affordable online tools that help small business owners run their businesses better. This is your toolbox for five affordable social media resources.

Social media is the new hot way to market to customers around the world. And it’s free to use! We’ve compiled this list of five affordable online tools you can use to utilize social media for your small business. From creating to publishing, this list has you covered.  

How much it costs: Free, with optional premium paid plans

What it does: Hootsuite is a great easy-to-use dashboard for writing and scheduling your social media posts to be published in the future. The free plan allows you to connect to three social media profiles with basic analytics tools for tracking follower growth and post performance. If you need help thinking of things to post, they also offer ten free content suggestions every week. If you just need help, Hootsuite has helpful social media classes and an online help forum.

How much it costs: Free, with $19 a month premium plan

What it does: Cyfe is another all-in-one dashboard that keeps everything you need to know about your social media in one convenient place. In addition to creating and scheduling posts, you can track your followers and post performance, see demographics of your followers, and look at detailed web analytics for your small business. What is outstanding about Cyfe is it also allows you to track your business’ sales, finances, and projects. This resource really is great for small business owners who want everything in one place without having to log into multiple websites and accounts.

How much it costs: Free

What it does: Latergram is specific to scheduling Instagram posts, but it is really convenient to be able to create and publish Instagram posts from your desktop instead of hunching over your mobile phone all the time. Not many web services let you do this for Instagram, so take advantage of Latergram’s incredibly helpful tool. Their calendar view scheduling is easy-to-read, and their media library lets you keep all your photos in the cloud to use in the future. Latergram is also planning on implementing a hashtag campaign tool which will make Instagram giveaways and contests easier for you – these are popular marketing strategies to engage younger customers.

How much it costs: Free, optional premium paid plans

What it does: Buffer is another scheduling tool that is simple and straightforward. Their integrated Pablo tool allows you to design visuals for your posts, and connects to all six major social media platforms (Facebook, Google+, Twitter, Instagram, Pinterest, and Linkedin). If you want to connect your business Instagram, you’ll need to download the Buffer mobile app. This may sound complicated, but using the mobile app allows you to schedule your posts on the go.

How much it costs: Free

What it does: Images boost interaction from your followers – you should try to include some kind of visual in every social media post. Finding images for commercial use can be difficult and expensive, so Hubspot created over 500 royalty-free images that you can use. No fees or attribution required. If you need help using images in social media posts, take a look at some of these affordable design tools.

 

We’re always looking for the best affordable online resources including tools to promote to small business owners like you. If you have a tool you’d like to share with fellow business owners, contact us at sblending@opportunityfund.org.

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.


Opportunity Fund is California’s largest and fastest-growing nonprofit lender to small businesses. In FY16, we made $60M in loans to help more than 2,200 small business owners invest in their businesses.  Opportunity Fund invests in small business owners who do not have access to traditional financing. As a founding member and signatory to the Borrower’s Bill of Rights, we believe in the important role small businesses play in our community and the economy, and we aim to help owners financially succeed.

Visit us online at opportunityfundloan.org and follow us on Facebook  and Twitter

Facebook is a powerful tool for small business. Our content partner Nav shares a post on how to get the most out of the popular social media platform with a few easy pointers.

Facebook is a powerful tool for small business. Our content partner Nav shares a post on how to get the most out of the popular social media platform with a few easy pointers.

Twitter is a popular platform, but Facebook is the social media site that pushed the envelope on making social media a large part of many consumers’ lives. Find out how you can use the site and its marketing tools to attract and convert new customers.

As of June 2014, the site has 829 million daily active users, and 654 million of those users access their Facebook profiles via a mobile device, according to company data. With the site netting a large share of the market – especially after it acquired Instagram and the photo-sharing site’s unique users – you can maximize your business’s branding strategy if you take advantage of Facebook’s marketing tools. 

Utilizing a business page

Facebook has pages devoted to business uses. These pages are free to set up and customize. You can use the profile image and banner features to post logos and other brand images to the page.

The feature also allows for status updates, including text, link, video and image posts. If you have a new sale flyer, for instance, you can post it on the page to inform your customers.

One of the key functions on a business page is the free analytics tool known as “Page Insights.” You can see how many Facebook users are subscribed to the page, view charts and graphs tracking that data and see which posts had the most engagement. This information is also displayed below the page’s posts, including how many people see them and how many interact with them.

If you use Facebook’s advertising services, which come at a price and post targeted ads on users’ profiles, you can track how well your ad campaigns are performing using Page Insights.

Effectively using Facebook for branding

Facebook provides many avenues for a business to engage users. Here are some tips to use the platform to your advantage:

1. Give subscribers information. Facebook allows you to list a lot of details about your business, including location, hours and website information. Provide this data so users can find other ways to engage with your business.

2. Engage subscribers. Users may ask questions or post comments about your business on the page. Don’t leave these messages unanswered.

3. Post interesting and relevant content. If you own a business of electrical contractors, a video of a cat playing the piano may not be best for your brand image. While it is important to post often, ensure your content relates to your business. Use Page Insights to get ideas about which posts are performing well with your audience.

As with any customer-facing materials you put out, remember that it’s a reflection of your business. This comes with two caveats:

1. Don’t be afraid to let people in and show off your business’s personality. Do you throw fun events at work or take part in charitable giving? Take some action shots and have a good time with it.

2. That being said, you do want to protect your business’s reputation. Don’t put out any potentially offensive material. Generally, it’s better to err on the side of caution here.

Potential customers, the competition, suppliers and others can pull your business credit reports without your permission or knowledge to get a “true” look at how things are managed. Make sure you always know what they’ll be seeing.

This article originally appeared on Nav.com and was re-purposed with their permission.

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.


Opportunity Fund is California’s largest and fastest-growing nonprofit lender to small businesses. Last year, we made $37M in loans to help more than 1,800 small business owners invest in their businesses.  Opportunity Fund invests in small business owners who do not have access to traditional financing. As a founding member and signatory to the Borrower’s Bill of Rights, we believe in the important role small businesses play in our community and the economy, and we aim to help owners financially succeed.

Visit us online and follow us on Facebook and Twitter

Opportunity Fund. Working Capital for Working People. opportunityfund.org