This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from February 15 through 28.

Every two weeks, we’re sharing and promoting free or affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from February 15 through 28.

Northern California/Sacramento

How Women Can Save Money on Taxes and Prepare for Financial Freedom
Date: February 20, 2018 | 12:00 pm PDT – 1:30 pm PDT
Location: Shasta County Office of Education
1644 Magnolia Ave. Redding, CA, 96001 (map it)
Contact: info@e-jedi.org | (530) 926-6670
Organization: Jefferson Economic Development Institute
Fee: Free

Join JEDI for this free workshop led by Linda Lingo, Financial Coach & CPA. Discuss financial freedom and retirement planning specifically for women and their needs and address your biggest fears in retirement.

Get answers to your questions about retirement and taxes like:

  • What retirement plans are available to business owners?
  • How does contributing to a retirement plan reduce my taxes?
  • How does contributing to a retirement plan create financial freedom?

Click here to register for this event.

Business Plan Writing Workshop
Date: Starts February 20, 2018 | 5:00 pm PDT – 8:00 pm PDT
Location: 210 North 4th St. San Jose, CA 95112 (map it)
Contact: Janet Garcia | jgarcia@anewamerica.org | (408) 326-2669
Organization: AnewAmerica
Fee: Free

Do you want to start your own business? Do you have an idea but need help exploring options? There are many things to consider before opening a successful business. Knowledge is the key to success.

Our FREE 9-week workshop for start-ups is designed to help you learn about every aspect of starting a business. You will work on the main sections of a business plan and work together as a group to brainstorm and encourage each other. You will develop a bond with your fellow entrepreneurs and have a network you can lean on for the life of your business.

You will walk away with a much greater understanding of what your next steps will be, and you will be closer to cutting that red ribbon to launch your successful new business.

Click here to register for this event.

Social Media Marketing—New Sites and Strategies for Your Business
Date: February 20, 2018 | 6:30 pm PDT – 8:30 pm PDT
Location: Hayward City Hall—Conference Room 2A
777 B St. Hayward, CA 94541 (map it)
Contact: Lee Lambert | seminars@acsbdc.org
Organization: Alameda County SBDC
Fee: Free

Facebook, Twitter, Instagram, oh my! These are the go-to social networks for entrepreneurs. But did you realize that there are other networks that may be a better fit with your marketing strategy?

This seminar will explore additional social media marketing alternatives that can help to give you an edge in the digital world.

Topics include:

  • Recent changes to popular networks that can change your approach and usage
  • Other networks and directories to market your business
  • Localized directories (e.g. local online magazines) that can drive business to your website or store
  • Google My Business for maximum exposure for your small business
  • NextDoor for a highly localized presence for your small business

Click here to register for this event.

Southern California/San Diego

Boots to Business Entrepreneurship Course
Date: February 21 – 22, 2018 | 7:30 am PDT – 3:00 pm PDT
Location: 32nd Street Naval Base—San Diego
3455 Senn Rd. Bldg. 3210—Anchors Catering and Conference Center San Diego, CA 92136 (map it)
Contact: Mike Sovacool | michael.sovacool@sba.gov | (619) 727-4881
Organization: SBA San Diego District Office
Fee: Free

Veterans of all eras, Service members (including National Guard and Reserve) and their spouses are invited to enroll in this free two-day classroom course.

For more information about Boots to Business including additional business courses for veterans and their families, email boots-to-business@sba.gov or call (202) 205-8381. For more SBA resources for veterans, visit SBA.gov/vets.

Click here to register for this event. This course is also available at Camp Pendleton. Click here for more information or to register.

Stress-Free Business Taxes
Date: February 24, 2018 | 9:00 am PDT – 12:00 pm PDT
Location: 1003 East Cooley Dr. Suite 109 Colton, CA 92324 (map it)
Contact: (909) 890-1242
Organization: Inland Empire Women’s Business Center
Fee: $20

Take the stress out of preparing for your business taxes! We’ll cover the basics, from business tax requirements through working from home to deductions, credits, and recordkeeping to get you ready for a stress-free tax day.

Click here to register for this event.

Trademark Protection
Date: February 28, 2018 | 3:00 pm PDT – 5:00 pm PDT
Location: 13430 Hawthorne Blvd., Hawthorne, CA 90250 (map it)
Contact: Martha Cisneros | mcisneros@elcamino.edu | (310) 973-3177
Organization: SBDC hosted by El Camino College
Fee: Free

Join this free workshop and learn the basics of how to protect intellectual property in your small business.

Topics include:

  • How trademarks, copyrights, patents, domain names, and business name registrations all differ
  • How to identify the benefits of federal trademark registration
  • Why it is important for any new business to select a trademark that you can federally register and legally protect, highlighting factors critical when choosing a mark
  • How to get free and reduced-price help when filing a federal trademark application

Click here to register for this event.

Virtual

Turn Facebook Likes into Customers
Date: February 16, 2018 | 8:00 am PDT – 8:45 am PDT
Location: Online—Webinar
Contact: Kimberly Donahue | kimberly.donahue@sba.gov | (304) 347-5220
Organization: West Virginia SCORE
Fee: Free

Facebook changed their algorithm again. The platform now targets engagement bait. This means they will now downrank posts that ask you to like or share. Join SBA for a panel discussion with marketing guru Luke Nesler from Impakt Media on how small businesses can turn a Facebook Like into a customer.

Click here to register for this event.

5 Shortcuts to Small Business Success
Date: February 22, 2018 | 10:00 am PDT – 11:00 am PDT
Location: Online—Webinar
Contact: monmouthscore@gmail.com | (732) 224-2573
Organization: Monmouth (N.J.) SCORE
Fee: Free

Imagine running a successful local business with time on your hands. Stop dreaming about it and make it happen with this free webinar.

Join small business author and speaker Barry Moltz as he shares tips to help you run your business efficiently.

You’ll learn:

  • How to select a Customer Relationship Management (CRM) system
  • How to encourage a prospect to respond
  • How to use email marketing effectively
  • How to write emails that get opened
  • How to create a feasible social media strategy

Click here to register for this event.

Ten Tips for Managing Online Reviews and Listings
Date: February 27, 2018 | 4:00 pm PDT – 5:00 pm PDT
Location: Online—Webinar
Contact: Sarah Espinosa | sespinos@uncfsu.edu | (910) 672-2683
Organization: Fayetteville State University Veterans Business Outreach Center
Fee: Free

Your online reputation can hurt your business. Get some quick tips on how to make sure you are managing what is being said about you on the review sites.

Click here to register for this event.


We’re looking for upcoming events to promote to small business owners like you. If you have an event you’d like to share with fellow business owners, contact us at sblending@opportunityfund.org.

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.


Opportunity Fund is tackling economic inequality so that hard work and perseverance means a shot at getting ahead, not just struggling to get by. Our programs are supported by a community of donors and investors whose contributions help to fund small businesses, support college students, and build stronger families and vibrant neighborhoods. Since 1994, the team has deployed $600 million and helped 20,000 families earn, save and invest in their own futures. Opportunity Fund has earned a 4-star rating from Charity Navigator, America’s largest independent charity evaluator, for our commitment to accountability and transparency.

Visit us online at opportunityfundloan.org and follow us on Facebook and Twitter

This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from February 1 through 14.

Every two weeks, we’re sharing and promoting free or affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from February 1 through 14.

Northern California/Sacramento

Small Business Meeting with Assemblymember Heath Flora
Date: February 2, 2018 | 10:00 am PDT – 11:00 am PDT
Location: Contact samantha@csba.com for location information
Organization: California Small Business Association
Fee: Free

Assemblymember Heath Flora will be hosting his first annual small business meeting in his district on February 2nd in Modesto. The meeting is comprised of 6 to 8 local small business owners from within the district from a variety of industries. The purpose of the meeting is give small business a voice and to work with the Member to make small businesses in California stronger.

If you live or have a business in the district and would like to attend this meeting please email Samantha@csba.com.

How The New Tax Law Affects Small Businesses and their Owners
Date: February 2, 2018 | 1:00 pm PDT – 3:30 pm PDT
Location: Cal State Center East Bay
1000 Broadway Suite 109 Oakland, CA, 94607 (map it)
Contact: info@eastbayscore.org | (510) 273-6611
Organization: East Bay SCORE
Fee: $35

The tax law passed by Congress in December 2017 makes major changes in how small businesses and their owners are treated for tax purposes. This workshop covers those changes.

Topics include:

  • How major changes made by the new tax law impact your business including changes in tax rates, treatment of pass-through income, and deductibility of certain business expenses
  • How to determine the best type of legal entity for your business and how the new tax law may affect your decision
  • How the new tax law affects the treatment of employees and independent contractors

Join East Bay SCORE for this workshop led by SCORE counselor Neil Rubenstein, a retired attorney with 38 years of experience as a practicing attorney. Your workshop fee includes a free download of SCORE’s 17 chapter guide How to Start & Manage your Small Business.

Click here to register for this event.

Business Start Up
Date: February 8, 2018 | 12:00 pm PDT – 1:00 pm PDT
Location: Tracy Chamber of Commerce
223 E. 10th St. Tracy, CA 95376 (map it)
Contact: sbdc@deltacollege.edu | (209) 954-5089
Organization: NEC Small Business Development Center San Joaquin Delta College
Fee: $15

This informative workshop is a great place to start planning and getting your business started on the right foot.

Topics for this one-hour session include:

  • Legal requirements and regulations
  • Sources of financing
  • Free business resources

At the end of the workshop, you can schedule your first individualized consulting session to work specifically on your business. That session and all subsequent consulting sessions are always confidential and without charge.

Click here to register for this event.

Southern California/San Diego

YouTube 101 for Business
Date: February 6, 2018 | 1:00 pm PDT – 3:00 pm PDT
Location: El Camino College Business Training Center
13430 Hawthorne Blvd. Hawthorne, CA 90250 (map it)
Contact: Martha Cinseros | mcisneros@elcamino.edu | (310) 973-3177
Organization: SBDC hosted by El Camino College
Fee: Free

Join the SBDC for a free seminar on understanding Youtube as a social media marketing platform for your small business.

Topics include:

  • How to choose content for Youtube
  • How to optimize and monetize Youtube videos
  • How to increase subscribers
  • How to integrate YouTube with social media to increase revenue
  • How to use Youtube in your marketing strategy

Click here to register for this event.

Lunch & Learn on Small Business Insurance
Date: February 8, 2018 | 11:00 am PDT – 1:00 pm PDT
Location: 700 S. Almansor St. Alhambra, CA 91801 (map it)
Contact: office@rosemeadchamber.org | (626) 288-0811
Organization: Rosemead Chamber of Commerce
Fee: $15 for Rosemead Chamber members | $25 for guests (non-members)

You’re invited to join the Rosemead Chamber of Commerce for a lunch and learn workshop on small business insurance in partnership with CST Insurance Services Inc. Lunch will be provided!

Click here to register for this event.

Small Business Meeting with Assemblymember Blanca Rubio
Date: February 9, 2018 | 2:00 pm PDT – 3:00 pm PDT
Location: Contact samantha@csba.com for location information
Organization: California Small Business Association
Fee: Free

Assemblymember Blanca E. Rubio will be hosting her annual small business meeting in her district on February 9 in West Covina. The meeting is comprised of 6 to 8 local small business owners from within the district from a variety of industries. The purpose of the meeting is give small business a voice and to work with the Member to make small businesses in California stronger.

If you live or have a business in the district and would like to attend this meeting please email Samantha@csba.com.

Virtual

Starting a Business While Working Full Time
Date: February 7, 2018 | 8:00 am PDT – 9:00 am PDT
Location: Online—Webinar
Contact: Larry Batten | larry.batten@sba.gov | (304) 623-7447
Organization: West Virginia SCORE
Fee: Free

We know it’s tough to leave a job for the unknown of small business ownership. What if you could start your business while still working? It’s been done before! Join the SBA’s Larry Batten as he guides you through the tools that can help.

Click here to register for this event.

Cybersecurity for Your Business and Value Chain
Date: February 8, 2018 | 9:00 am PDT – 10:00 am PDT
Location: Online—Webinar
Contact: Pam Palazzo | palazzp@sunyit.edu | (315) 792-7547
Organization: Mohawk Valley (N.Y.) SBDC
Fee: Free

The pace of cybersecurity breaches has reached epic proportions. Organizations large and small need to take steps to protect their interests. This webinar will provide an overview of how cybercrime affects your business plus recent legislation, regulations, and frameworks that impact your business.

Click here to register for this event.

Basically Business: Phone & VOIP Know How
Date: February 8, 2018 | 3:00 pm PDT – 3:30 pm PDT
Location: Online—Webinar
Contact: Kimberly Donahue | kimberly.donahue@sba.gov | (304) 347-5220
Organization: West Virginia SCORE
Fee: Free

Like it or not: we still communicate with customers via phone. How you come across speaks volumes about your business.

Join this 30 minute webinar and learn basic mobile phone, Skype, and Facetime skills to promote your small business.

Click here to register for this event.


We’re looking for upcoming events to promote to small business owners like you. If you have an event you’d like to share with fellow business owners, contact us at sblending@opportunityfund.org.

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.


Opportunity Fund is tackling economic inequality so that hard work and perseverance means a shot at getting ahead, not just struggling to get by. Our programs are supported by a community of donors and investors whose contributions help to fund small businesses, support college students, and build stronger families and vibrant neighborhoods. Since 1994, the team has deployed $600 million and helped 20,000 families earn, save and invest in their own futures. Opportunity Fund has earned a 4-star rating from Charity Navigator, America’s largest independent charity evaluator, for our commitment to accountability and transparency.

Visit us online at opportunityfundloan.org and follow us on Facebook and Twitter

This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from January 18 through 31.

Every two weeks, we’re sharing and promoting free and affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from January 18 through 31.

Northern California/Sacramento

12-Week Business Planning Class
Date: Starts January 23, 2018 | 6:00 pm PDT – 9:00 pm PDT
Location: 275 5th St. San Francisco, CA 94103 (map it)
Contact: Kareen Boncales | kboncales@rencenter.org | (415) 348-6227
Organization: Renaissance Entrepreneurship Center
Fee: $1000—12 week class that meets twice per week. Scholarships up to 50% and payment plans are available, based on household income. For more information on eligibility, see the scholarships page. A $40 nonrefundable application fee is required. This fee will be applied towards the class tuition if your application is accepted.

Take our 12-Week Business Planning Class and develop your business plan with confidence. This intensive class meets every Tuesday and Thursday and focuses on creating a practical and effective business plan—one of the most useful documents an entrepreneur will ever use. It is a critical management tool for feasibility analysis, operations, marketing, and finance and is necessary for accessing capital for business launch and growth.

The 12-Week Business Planning class addresses all aspects of business start up and expansion including:

  • Marketing strategies
  • Industry trend analysis
  • Operations
  • Financial projections and sales assumptions

Participants have access to industry experts, one-to-one consultations, small group interactions, financial coaching, and a business plan review session. Completing this course will help build a strong foundation necessary to embark on the exciting journey of entrepreneurship.

Prospective applicants are strongly encouraged to attend a Renaissance SoMa Orientation. Get more information on income verification here.

Click here to register for this event.

Small Business Meeting with Assemblymember Catharine Baker
Date: January 26, 2018 | 9:30 am PDT – 10:30 am PDT
Location: Contact samantha@csba.com for location information
Organization: California Small Business Association
Fee: Free

Assemblymember Catharine Baker will be hosting her annual small business meeting in her district on January 26 in San Ramon. The meeting is comprised of 6 to 8 local small business owners from within the district from a variety of industries. The purpose of the meeting is give small business a voice and to work with the Member to make small businesses in California stronger.

If you live or have a business in the district and would like to attend this meeting please email Samantha@csba.com.

Building a Business Website
Date: Starts January 30, 2018 | 11:00 am PDT – 1:00 pm PDT
Location: 205 Chestnut St. Mount Shasta, CA 96067 (map it)
Contact: Jenny Payton | jpayton@e-jedi.org | (530) 926-6670 ext. 10
Organization: Jefferson Economic Development Institute (JEDI)
Fee: Free with JEDI membership

Do you want to build your own business website? Now you can in this introductory, hands-on, project based website development course for the small business owner.

Join this comprehensive class every Tuesday and plan, format, develop, and publish a basic business website using WordPress web or another web development software.

Skill learned include:

  • Developing copy
  • Adding text, images, media, widget, and navigation elements
  • Linking to other websites

Click here to register for this event.

Southern California/San Diego

Why Your Website Should be Your Top Priority
Date: January 24, 2018 | 6:00 pm PDT – 8:30 pm PDT
Location: Rancho Santiago Community College District
2323 North Broadway Room 107 Santa Ana, CA 92706 (map it)
Contact: David Calderon | calderon_david@rscc.edu | (714) 564-5200
Organization: Orange County Small Business Development Center
Fee: Free

Wake up your website and drive more business! Join us to learn some of the latest best practices and techniques for making your website an effective sales tool.

Business owners should prioritize their website as the foundation of their online marketing to achieve success. This informative session will cover:

  • Mobile trends
  • Mobile-friendly websites
  • Website best practices
  • Turnoffs for visitors
  • Tips to make your website a more effective sales tool
  • Your site and HTTPS
  • Overview of Google Analytics
  • Resources for tracking and monitoring your website
  • Real world case studies and small business examples

Click here to register for this event.

Free Small Business Growth Workshop
Date: January 25, 2018 | 9:00 am PDT – 11:30 am PDT
Location: Ovitt Family Community Library
215 East C St. Ontario, CA 91764 (map it)
Contact: Denise Marquez | (909) 481-6474
Organization: Office of Norma Torres
Fee: Free

Join Congresswoman Norma Torres for a free small business growth workshop to learn how to gain access to loans in order to grow or start your business. The following organizations will be presenting at this event:

  • Opportunity Fund
  • CDC
  • Accion
  • AMPAC
  • Wells Fargo
  • SBA
  • SBDC
  • Inland Empire Women’s Business Center

Click here to register for this event.

Small Business Meeting with Assemblymember Sabrina Cervantes
Date: January 26, 2018 | 9:30 am PDT – 10:30 am PDT
Location: Contact samantha@csba.com for location information
Organization: California Small Business Association
Fee: Free

Assemblymember Sabrina Cervantes will be hosting her annual small business meeting in her district on January 19 in Corona. The meeting is comprised of 6 to 8 local small business owners from within the district from a variety of industries. The purpose of the meeting is give small business a voice and to work with the Member to make small businesses in California stronger.

If you live or have a business in the district and would like to attend this meeting please email Samantha@csba.com.

Virtual

Money Matters: Accessing Capital for Asian American Small Business Owners
Date: January 18, 2018 | 2:30 pm PDT – 2:45 pm PDT
Location: Online—Webinar
Contact: Geri Agilpay
Organization: Small Business Majority and National ACE
Fee: Free

Small Business Majority and the National Asian/Pacific Islander American Chamber of Commerce & Entrepreneurship (National ACE) invite you to join us for a free webinar on responsible ways to access capital for Asian American small businesses.

Through this webinar, Geri Aglipay of Small Business Majority and Emily Nordquist of LISC Small Business will help you understand the funding landscape to start and grow your business. Learn about safe forms of small business financing – from alternative to traditional methods –including how to navigate the growing online lending space. Dr. Karen Eng, National ACE Advisory Board member, will provide introductory comments and insight into growing a small business. This webinar is suitable for small business owners with less than 10 employees, startups, home-based operations and sole proprietors.

Topics of discussion include:

  • An overview of alternative and traditional lending options, including microloans, SBA loans, and reputable online lender
  • 5 C’s of credit
  • Key questions to consider when seeking funding
  • The Small Business Borrowers’ Bill of Rights
  • Helpful tools and resources

Click here to register for this event.

How To Use Change Management In A Small Business Webinar
Date: January 23, 2018 | 8:00 am PDT – 9:00 am PDT
Location: Online—Webinar
Contact: (810) 767-8387
Organization: VetBizCentral
Fee: Free

Improve your small business productivity and reduce costs with change management principles in this webinar.

Join host Salahuddin Ali, a client of VetBizCentral and CEO of SLA Business Solutions, to learn how to implement industry leading change management models in your business and keep up with the changing business world.

Topics include:

  • Information technology
  • Process improvement
  • Enterprise resource planning
  • Project management
  • Change management solutions

Click here to register for this event.

Digital Marketing Trends in 2018
Date: January 23, 2018 | 10:00 am PDT – 11:00 am PDT
Location: Online—Webinar
Contact: monmouthscore@gmail.com | (732) 224-2573
Organization: Monmouth (N.J.) SCORE
Fee: Free

Digital marketing is changing due to widespread ownership of smartphones, ever-increasing data and video streaming, and a cultural desire for digestible and personalized content. Do you know which trends will impact your organization in 2018?

Join us as we explore the top trends that small businesses should be paying attention to and some simple ideas for incorporating them into your overall marketing strategy:

  • Marketing automation
  • Content marketing
  • Video
  • Mobile

Click here to register for this event.


We’re looking for upcoming events to promote to small business owners like you. If you have an event you’d like to share with fellow business owners, contact us at sblending@opportunityfund.org.

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.


Opportunity Fund is tackling economic inequality so that hard work and perseverance means a shot at getting ahead, not just struggling to get by. Our programs are supported by a community of donors and investors whose contributions help to fund small businesses, support college students, and build stronger families and vibrant neighborhoods. Since 1994, the team has deployed $600 million and helped 20,000 families earn, save and invest in their own futures. Opportunity Fund has earned a 4-star rating from Charity Navigator, America’s largest independent charity evaluator, for our commitment to accountability and transparency.

Visit us online at opportunityfundloan.org and follow us on Facebook and Twitter

Every two weeks, we’re sharing and promoting free and affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from August 17 through 31.

Every two weeks, we’re sharing and promoting free and affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from August 17 through 31.

Northern California/Sacramento

SimpleSTEPS for Starting Your Business
Date: August 17, 2017 | 6:30 pm PDT – 9:00 pm PDT
Location: Simpkins Family Swim Center
979 17th Ave. Santa Cruz, CA 95062 (map it)
Contact: Edward Fordyce | efordyce@santacruzscore.org | (831) 621-3735
Organization: Santa Cruz SCORE
Fee: $35

This SCORE workshop will help you understand what it takes to successfully start and grow a small business. If you’re a new or early-stage business owner, this workshop is designed for your needs. We’ll present an overview of issues that can impact success or failure for small businesses, drawn directly from real experiences of seasoned entrepreneurs and business leaders:

  • Start-up Myths
  • Business Opportunities
  • Marketing
  • Structure, DBA, Licenses, Insurance
  • Record Keeping & Taxes
  • Cash Needs & Sources
  • Business Plans
  • And more!

Click here to register for this event.

Cash Flow Projections: How to Use Microsoft Excel to Plan Ahead for Your Business
Date: August 23, 2017 | 8:00 pm PDT – 5:00 pm PDT
Location: 205 Chestnut St. Mt. Shasta, CA 96067 (map it)
Contact: info@e-jedi.org | (530) 926-6670
Organization: Jefferson Economic Development Institute (JEDI)
Fee: $10

Join the Jefferson Economic Development Institute (JEDI) for an intensive one-day session to set your business up for financial success. Together we’ll complete a cash flow spreadsheet and learn some basics of Microsoft Excel.

Get answers to your key questions such as:

  • What is a cash flow projection? Learn what the future may hold by creating the good, the bad and the ugly.
  • Is it all pie in the sky? Learn how to make sales projections based on research, comparison and solid assumptions.
  • When do I need a cash flow? Learn the different uses of a cash flow so you can make better decisions in your business planning.

Click here or call (503) 926-6670 to register for this event.

Marketing For Your Small Business
Date: August 24, 2017 | 6:00 pm PDT – 8:00 pm PDT
Location: 550 E Shaw Ave. Fresno, CA 93710 (map it)
Contact: David Vazquez | davazquez@csufresno.edu | (559) 278-3712
Organization: Fresno State SBDC Fresno/Madera
Fee: $75

Learn about the fundamentals of branding during this two hour intensive workshop. Whether you’re having trouble generating new business or have marketing brand in place, work with us to define and optimize your small business marketing focus.

Click here to register for this event.

Southern California/San Diego

How To Get A Business Loan
Date: August 17, 2017 | 9:30 am PDT – 11:30 am PDT
Location: University of La Verne Campus Center Third Floor
2000 2nd St. La Verne, CA 91750 (map it)
Contact: Fidel Gomez | fgomez@laverne.edu | (909) 448-1573
Organization: University of La Verne SBDC
Fee: Free

Join us at the SBDC for a free seminar on how to prepare your best application for a small business loan. We’ll cover the following topics:

  • SBA loans and loan qualifications
  • Criteria lenders look for
  • Loan package process
  • And more!

Opportunity Fund loan consultant Osbaldo Velazquez is scheduled to attend the event. He will be available to answer your questions about small business loans including how to get started.

Click here to register for this event.

Legal Forms of Organization
Date: August 21, 2017 | 6:00 pm PDT – 8:00 pm PDT
Location: 3780 Market St. Riverside, CA 92501 (map it)
Contact: Dee Ann Chandler | deeann@iewbc.org | (909) 890-1242
Organizations: Inland Empire Women’s Business Center
Fee: $20

Join this workshop featuring an attorney who will educate you about the different forms of business organization and which is most beneficial for your business, including tax consequences and benefits of each type of information.

We’ll also discuss how to protect your personal assets and property from lawsuits plus how to prevent piercing of the corporate veil of protection.

The workshop will close with an overview of legal issues facing a small business from startup to success.

Click here to register for this event.

Social Media Sells: Facebook, Pinterest, Instagram
Date: August 22, 2017 | 9:00 am PDT – 12:00 pm PDT
Location: Menifee Valley Chamber of Commerce—Upstairs Conference Room
29737 New Hub Dr. #102 Menifee, CA 92586 (map it)
Contact: Mary Takavorian | mtakavorian@iesmallbusiness.com | (909) 983-0751
Organization: Inland Empire SBDC
Fee: Free

Social Media is a moving target with constant changes happening every day. Join this free workshop to get the up-to-date information on how you can use social media to grow your business.

Topics include:

  • Define marketing goals and strategies using free and subscription tools
  • Get started with social media analytics from gathering data to interpreting results
  • Set marketing goals based on analytics to optimize impact
  • Identify the latest trends with social media tools including Facebook, Instagram, Pinterest, Linkedin, and Twitter
  • Analyze the demographics of who uses different social media platforms
  • Understand how and why Pinterest and Instagram choose to purchase products or services directly from a post
  • Discover how to use social media for non-profit and business to business marketing

Click here to register for this event.

Virtual

Essential Elements of Every Small Business Website
Date: August 17, 2017 | 10:00 am PDT – 11:00 am PDT
Location: Online—Webinar
Contact: (732) 224-2573
Organization: Monmouth (New Jersey) SCORE
Fee: Free

Your website is the hub of your entire online presence and must function as a marketing asset. In this webinar, Duct Tape Marketing founder John Jantsch will cover the key features every small business website must have in the world of marketing-activated websites.

Topics include:

  • Draw visitors in with a compelling promise
  • Include key trust-building elements prospects look for
  • Create a “Call to Action” that gets clicks
  • Develop content to attract search engines
  • Build a homepage journey for your ideal client

Move your business beyond brochures and make the leap to digital!

Click here to register for this event.

Smart Borrowing Practices
Date: August 30, 2017 | 10:00 pm PDT – 11:00 pm PDT
Location: Online—Webinar
Contact: workshops@sba.gov | (206) 553-7310
Organization: SBA Seattle District Office
Fee: Free

If you’re considering a major financial decision like purchasing a car or house, or looking to borrow money, this free webinar is your starting point on the journey.

Topics include:

  • Smart borrowing tips
  • Your rights as a borrower
  • Signs of predatory lending
  • And more!

Click here to register for this event.

The Hidden Benefits of Going Green
Date: August 31, 2017| 10:00 am PDT – 11:00 am PDT
Location: Online—Webinar
Contact: (732) 224-2573
Organization: Monmouth (New Jersey) SCORE
Fee: Free

You probably already know the benefits of improving the environmental sustainability of your small business. Did you know that these initiatives go beyond preserving scarce resources like water and energy to helping lower your costs and gain customers?

Get tips for retailers looking to advance their sustainability efforts in this free webinar, including:

  • Low and no cost steps to take that will result in near-term savings
  • Special tips for food service establishments
  • Ways to share your efforts and appeal to your increasingly socially and environmentally conscious customers
  • And more!

Click here to register for this event.


We’re looking for upcoming events to promote to small business owners like you. If you have an event you’d like to share with fellow business owners, contact us at sblending@opportunityfund.org.

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.


Opportunity Fund is California’s largest and fastest-growing nonprofit lender to small businesses. In fiscal year ‘16, we made $60M in loans to help more than 2,200 small business owners invest in their businesses.  Opportunity Fund invests in small business owners who do not have access to traditional financing. As a founding member and signatory to the Borrower’s Bill of Rights, we believe in the important role small businesses play in our community and the economy, and we aim to help owners financially succeed.

Visit us online at opportunityfundloan.org and follow us on Facebook and Twitter

This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from July 31 through August 16.

Every two weeks, we’re sharing and promoting free and affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from July 31 through August 16.

Northern California/Sacramento

Modesto: Business Start Up
Date: August 8, 2017 | 8:00 am PDT – 10:00 am PDT
Location: Kirk Lindsey Center
1020 10th St. Suite 102 Modesto, CA 95354 (map it)
Contact: Peni Hogwood | phogwood@stanbusalliance.com | (209) 422-6416
Organization: Valley Sierra SBDC Modesto
Fee: Free

If you dream of owning your own business and think you have what it takes to be successful, this free two hour workshop is for you.

Join us for an entrepreneur’s introduction to the basics of starting a new business. Bring your ideas for your business model—rough ideas are okay too! Get answers to your questions like:

  • Is your idea viable?
  • What kind of financing will it take to open your business?
  • Why do you need a business plan?
  • What are the risks, pitfalls, and requirements of opening a new business?
  • And more!

Click here to register for this event.

California Small Business Insurance Requirements Seminar
Date: August 3, 2017 | 2:00 pm PDT – 3:00 pm PDT
Location: 4608 Duckhorn Dr. Sacramento, CA 95834 (map it)
Contact: Catrina Avila | admin@vbocix.org | (916) 527-8400
Organization: Veterans Business Outreach Program
Fee: Free

California law mandates employers to have certain types of insurance, including workers’ compensation, unemployment, and (contingent on the business location) disability insurance, and others depending on your type of business. Join this seminar to learn the difference between the types of insurance and how to get started for your business.

Click here to register for this event. This seminar is also available as a webinar. Click here for more information.

WE Thrive Together on Tuesday: Being Bold With Heart – Networking Success Tips You Can Implement Now
Date: August 5, 2017 | 12:00 pm PDT – 1:30 pm PDT
Location: Moseley Family Cellars
4713 Mountain Lakes Blvd. Suite 300 Redding, CA 96003 (map it)
Contact: info@e-jedi.org | (530) 926-6670
Organization: Jefferson Economic Development Institute (JEDI)
Fee: Free

Join the Jefferson Economic Development Institute (JEDI) for this networking opportunity that will help you create a story for your small business.

Women share a desire to connect. We value our relationships. Together, let’s explore why our female assets are admirable in business development.

Discover these building blocks for small business success:

  • Define what “convenience” means for you in business development
  • Create a personal asset inventory
  • Engage your top 3 personality assets for successful marketing ideas

Click here or call (503) 926-6670 to register for this event.

Southern California/San Diego

How to Start Your Business Financials in Excel
Date: August 9, 2017 | 12:00 pm PDT – 2:00 pm PDT
Location: 13430 Hawthorne Blvd. Hawthorne, CA 90250 (map it)
Contact: Martha Cisneros | mcisneros@elcamino.edu | (310) 973-3177
Organization: SBDC Hosted by El Camino College
Fee: Free

Overcome your fear of starting with an empty Excel spreadsheet. Learn the basic Excel functions necessary to develop your financials and then build a basic Profit and Loss statement for your business in this workshop.

For maximum impact you may bring your laptop to follow along, but it is not required. Basic computer knowledge is required for this class.

Click here to register for this event.

Demystifying the Commercial Leasing Process
Date: August 9, 2017 | 1:30 pm PDT – 4:30 pm PDT
Location: Mission Viejo City Hall—Saddleback Room
200 Civic Center Mission Viejo, CA 92691 (map it)
Contact: (714) 550-7369
Organizations: Orange County SCORE
Fee: $35 via pre-registration online  $45 at the door (cash or check only)

Commercial building owners and their agents each have a strong background in negotiating leases, which most commercial tenants lack. This course can help you even the score with skills on how to lease the right office, industrial, or retail space for your business.

Leasing commercial property takes knowledge and skill. Whether you are planning to lease a commercial property on your own or use the services of a qualified broker, this seminar will guide you through the steps of the process and prepare you for signing your lease with confidence.

Click here to register for this event.

Communicating & Negotiating Effectively Across Cultures
Date: August 10, 2017 | 10:00 am PDT – 12:00 pm PDT
Location: San Diego Public Library—Mary Hollis Clark Conference Center
330 Park Blvd. San Diego, CA 92101 (map it)
Contact: Cynthia Harris | cynthia.harris@sba.gov | (619) 727-4885
Organization: SBA San Diego District Office
Fee: Free

In today’s global environment, we must work with people from other cultures. Communicating with people with different cultural groups can be challenging, whether they are colleagues we are working with, suppliers and clients we are doing business with, or direct reports we are supervising. Each culture has its own rules and norms, which prescribe the attitudes and behaviors considered normal within that culture.

Our cultural background programs the way we view and interpret the world around us. Few of us are aware of our own cultural biases and baggage. This workshop will help you develop effective communication skills with people from other cultures through mindful and conscious learning.

Click here to register for this event.

Virtual

Low Cost Marketing Ideas
Date: August 3, 2017 | 9:00 am PDT – 10:30 am PDT
Location: Online—Webinar
Contact: Melissa Terrell | mterrell@theinstitutenc.org
Organization: The Women’s Business Center of North Carolina
Fee: Free

Learn how to create a marketing strategy that supports your business goals. This seminar will cover the best free and low-cost marketing tools and help promote your business without breaking the bank.

Click here to register for this event.

Demystifying Business Insurance
Date: August 10, 2017 | 12:30 pm PDT – 2:00 pm PDT
Location: Online—Webinar
Contact: workshops@sba.gov | (206) 553-7310
Organization: SBA Seattle District Office
Fee: Free

You’ve embarked on the incredible journey of starting your own business. You completed your business plan and worked with a top notch attorney to set up the right business structure for your new business. You found a prime location and space for your business and you’re ready to launch. There’s just one little thing left: insurance.

You have no idea what types of insurance coverage you need. The information your friends or family members tell you about insurance is confusing and may not be accurate.

This webinar from the SBA will help you get started with business insurance. Get answers to your questions:

  • Why do I need insurance?
  • What is the difference between first party and third party insurance coverage?
  • What are the common types of insurance coverage for business owners?
  • Why should I select available “optional” coverage?
  • How do I find the right business insurance agent?
  • What are the common myths about insurance?
  • And more!

The SBA Seattle District Office offers free workshops the second and fourth Tuesday of each month. Here’s an upcoming slate of free August events:

  • Webinar | August 10 | 9 – 10:30 a.m. | Make the World’s Biggest Buyer Your Customer through Government Contracting
  • Webinar | August 10 | 12:30 – 1 p.m. | Demystifying Business Insurance
  • Webinar | August 10 | 2:15 -3:45 p.m. | DIY Market Research with the U.S. Census Bureau
  • Seattle (in-person event) | August 24 | 9 – 10:30 a.m. | Meet the Lenders: How to Finance Your Small Business
  • Seattle (in-person event) | August 24 | 11 a.m. – 12:30 p.m. | Your Business Plan: Do the Financials Add Up?
  • Seattle (in-person event) | August 24 | 1 – 2:30 p.m. | Best Financial Practices for Your Business

Click here to register for this event and to get more information on upcoming seminars from the SBA Seattle District office.

Small Business Mentoring for your LGBT Business
Date: August 15, 2017| 7:00 am PDT – 8:00 am PDT
Location: Online—Webinar
Contact: Valerie Maher | Houston@sba.gov | (713) 773-6500
Organization: SBA Houston District Office
Fee: Free

Join this free webinar for entrepreneurs. You’ll get information about:

  • How to get business counseling through SCORE, Small Business Development Center (SBDC), and Women’s Business Center (WBC)
  • How to grow your business
  • How the Greater Houston LGBT Chamber of Commerce can help your business
  • How small businesses benefit from SBA programs

Speakers will include:

  • SBA Houston District Office Experts
  • GHLGBTCC Chamber Leadership
  • SCORE
  • LGBT Business Owner

This workshop is open to all and we encourage the following groups to attend:

  • LGBT business owners (or prospective business owners)
  • Currently certified LGBTBEs seeking new growth strategies
  • Local business leaders
  • Supplier Diversity and procurement professionals
  • Anyone committed to the economic advancement of LGBT community

Click here to register for this event.


We’re looking for upcoming events to promote to small business owners like you. If you have an event you’d like to share with fellow business owners, contact us at sblending@opportunityfund.org.

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.


Opportunity Fund is California’s largest and fastest-growing nonprofit lender to small businesses. In fiscal year ‘16, we made $60M in loans to help more than 2,200 small business owners invest in their businesses.  Opportunity Fund invests in small business owners who do not have access to traditional financing. As a founding member and signatory to the Borrower’s Bill of Rights, we believe in the important role small businesses play in our community and the economy, and we aim to help owners financially succeed.

Visit us online at opportunityfundloan.org and follow us on Facebook and Twitter

Every two weeks, we’re sharing and promoting free and affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from July 17 through July 31.

Every two weeks, we’re sharing and promoting free and affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from July 17 through July 31.

Northern California/Sacramento

Women Mean Business
Date: July 18, 2017 | 6:00 pm PDT – 8:00 pm PDT
Location: Renaissance SOMA
275 5th St. San Francisco, CA 94103 (map it)
Contact: Fatimah Aure | faure@rencenter.org | (415) 348-6217
Organization: Renaissance Entrepreneurship Center
Fee: $15

Join the Renaissance Entrepreneurship center for this networking event where women entrepreneurs will share their journeys of starting and growing their own San Francisco-based jewelry businesses. Enjoy an evening of wine, hors d’oeuvres, and a panel discussion, followed by facilitated networking. Entry fee includes light dinner.

Click here to register for this event.

Success with Facebook Ads
Date: July 19, 2017 | 1:00 pm PDT – 4:00 pm PDT
Location: 455 Market St. Suite 600 San Francisco, CA 94105 (map it)
Contact: Angelique Gosse | angelique.gosse@sfgov.org | (415) 937-7232
Organization: San Francisco SBDC
Fee: Free

During this workshop you will learn the best practices for achieving success and creating leads through Facebook Ads.

This class is designed for intermediate Facebook Ad users. Please prepare the following prerequisites before attending the seminar to get the most out of your time with us:

  • Install Facebook Pixel on your business website (Get started here)
  • Create an Ad manager Facebook account for your business Facebook page (Get started here)
  • Prepare and bring a current email client list with first name, last name, and email address
  • Prepare and bring 5-10 Images and/or video

Bring your laptop and get ready to learn! Click here to register for this event.

How to Repair or Build Your Credit
Date: July 19, 2017 | 5:30 pm PDT – 7:30 pm PDT
Location: 205 Chestnut St. Mount Shasta, California 96067 (map it)
Contact: info@e-jedi.org | (530) 926-6670
Organization: Jefferson Economic Development Institute (JEDI)
Fee: $15

Credit can be an incredible asset or a heavy burden, depending on how you use it. Your credit history is an important factor in access to capital for your business.
Join this workshop and learn:

  • Why and how to build your credit
  • How to get free credit reports
  • What makes a good credit score
  • Why you want to file taxes and show some profit
  • What NOT to do if you want a high credit score

Click here or call (503) 926-6670 to register for this event.

Southern California/San Diego

Grow Your Business: You’ve Survived, Now Thrive
Date: July 22, 2017 | 9:00 am PDT – 12:00 pm PDT
Location: United States University
7675 Mission Valley Rd. San Diego, CA 92108 (map it)
Contact: workshop0140@scorevolunteer.org | (619) 727-4874
Organization: SCORE San Diego
Fee: $20

SCORE’s Grow Your Business is an informal conversation between you and our team of qualified executives, experts in the areas of sales, marketing, finance, management, and more. The session is designed to help small business owners take their enterprise to the next level.

This discussion will address the needs and concerns of our audience. Instead of SCORE “guessing” at what the audience would like to hear, you are encouraged to bring your questions or concerns. We also encourage attendees to share their own experiences and/or solutions to questions addressed.

Click here to register for this event.

SBA Day and Lender Fair in Vista
Date: July 26, 2017 | 8:00 am PDT – 2:00 pm PDT
Location: Vista Civic Center
200 Civic Center Dr. Vista, CA 92084 (map it)
Contact: Maria Hughes | Maria.hughes@sba.gov | (619) 727-4871
Organizations: SBA San Diego District Office and Vista Chamber of Commerce
Fee: Free

The SBA San Diego District Office and the Vista Chamber of Commerce are hosting an SBA Day event and Lender Fair on Wednesday, July 26th.

Registration will begin at 8 a.m., followed by the main program and presentations from 8:30 a.m. to 11:30 a.m:

  • California small business permits and taxes—Presented by California Board of Equalization
  • Legal aspects of being in business—Presented by a local attorney
  • Overview of the new I-9 form and filing procedures—Presented by U.S. Citizenship and Immigration Services
  • Cyber Security Tips—Presented by TBD
  • Our Resource Partners Can Help You Succeed in Your Business—Presented by representatives from SCORE, the Small Business Development Center, the Veteran’s Business Outreach Center, and others

The Lender Fair, networking, and one-on-one Counseling will follow presentations until 2 p.m.

Coffee and light breakfast will be available. Optional lunch is available for $5 fee, payable at registration.

Click here to register for this event. Registration is required to attend.

Marketing for Restaurants
Date: July 27, 2017 | 5:30 pm PDT – 7:30 pm PDT
Location: West Valley BusinessSource Center
18645 Sherman Wy. #114 Reseda, CA 91335 (map it)
Contact: Irene Vazquez | ivazquez@vedc.org | (818) 705-9977
Organization: VEDC
Fee: Free

Restaurateurs hear a lot of conflicting ideas about restaurant promotions. Join this free workshop to learn how to grow your business from the ground up.

Get information on these key strategies:

  • Avoid promotional ideas that might devalue your restaurant
  • Avoid unsustainable expectations from customers like getting food at half price
  • And more!

Click here to register for this event.

Virtual

Using LinkedIn to Grow your Business
Date: July 19, 2017 | 9:00 am PDT – 10:00 am PDT
Location: Online—Webinar
Contact: marketingscore24@gmail.com | (973) 442-6400
Organization: Northwest New Jersey SCORE
Fee: Free

Join Northwest New Jersey SCORE for this webinar and get the most out of LinkedIn for your small business:

  • Build your professional network on LinkedIn
  • Gather intelligence and data on your prospects and customers
  • Enhance your reputation
  • Become the authoritative resource in your market segment
  • Generate new sales leads

Click here to register for this event.

Business Plan Overview
Date: July 19, 2017 | 9:00 am PDT – 10:30 am PDT
Location: Online—Webinar
Contact: Melissa Terrell | mterrell@theinstitutenc.org | (919) 956-2335
Organization: Women’s Business Center of North Carolina
Fee: Free

Join the Women’s Business Center of North Carolina for this webinar where you’ll learn the key elements of a successful business plan. Get answers to your questions on why you need a good business plan and how to get started.

The webinar will cover:

  • Outline your plan
  • Craft a mission statement
  • Analyze the market and the industry
  • Create a financial plan
  • Locate resources

Click here to register for this event.

Marketing With Google Tools
Date: July 19, 2017| 9:00 am PDT – 10:00 am PDT
Location: Online—Webinar
Contact: njsbdcnb@business.rutgers.edu | (848) 445-8790
Organization: NJSBDC at Rutgers – New Brunswick
Fee: Free

The webinar covers three features of Google Tools to market and grow a business online:

  • Be found by local customers—How to connect with local searchers using Google My Business, a free local business listing that can help your business appear across Google Search and Maps
  • Be found everywhere, on all devices—How to optimize your website for the organic search results, focusing on making your site mobile-friendly
  • Be found with online advertising—How to promote your products and services on Google and partner websites.

Click here to register for this event. After completing your registration, you will receive a confirmation email containing information about joining the webinar.

 

We’re looking for upcoming events to promote to small business owners like you. If you have an event you’d like to share with fellow business owners, contact us at sblending@opportunityfund.org.

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.


Opportunity Fund is California’s largest and fastest-growing nonprofit lender to small businesses. In fiscal year ‘16, we made $60M in loans to help more than 2,200 small business owners invest in their businesses.  Opportunity Fund invests in small business owners who do not have access to traditional financing. As a founding member and signatory to the Borrower’s Bill of Rights, we believe in the important role small businesses play in our community and the economy, and we aim to help owners financially succeed.

Visit us online at opportunityfundloan.org and follow us on Facebook and Twitter

Every two weeks, we’re sharing and promoting free and affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from July 3 through July 16.

Every two weeks, we’re sharing and promoting free and affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from July 3 through July 16.

Northern California/Sacramento

Drive New Business with Social Media
Date: July 6, 2017 | 10:00 am PDT – 12:00 pm PDT
Location: Simpkins Family Swim Center
979 17th St. Santa Cruz, CA 95062 (map it)
Contact: John Yost | jyost@santacruz.score.org | (831) 621-3735
Organization: Santa Cruz SCORE
Fee: $35

Join Santa Cruz SCORE for this workshop that will teach you how to get started with social media for your business or non-profit.

This session will answer your key questions, including:

  • Which social media platform(s) will have the biggest bang for your buck?
  • How to create content to grow your followers?
  • How to advertise on social media?
  • And more!

Click here to register for this event.

How Smart Business Owners Use Credit Cards
Date: July 13, 2017 | 9:30 am PDT – 10:30 am PDT
Location: 455 Market St. Suite 600 San Francisco, CA 94105 (map it)
Contact: sfomail@sba.gov | (415) 744-6820
Organization: U.S. Small Business Association
Fee: Free

Credit cards can be a great tool for managing cash flow or can be helpful as a short-term loan option. Join the SBA for this free seminar to learn how to use credit cards for your business to earn some sweet rewards while avoiding costly pitfalls.

We’ll discuss:

  • Pros and cons of credit cards for entrepreneurs
  • Different types of credit cards and how they can affect your credit scores
  • Common credit card mistakes many small business owners make
  • The one piece of plastic you should not use in your business
  • Key differences between personal and business cards
  • Qualifying for the best business credit cards
  • And more!

Click here to register for this event.

Meet the Lenders Workshop
Date: July 13, 2017 | 12:30 pm PDT – 3:30 pm PDT
Location: Mt. Shasta Community Building
629 Alder St. Mt. Shasta, CA 96067 (map it)
Contact: info@e-jedi.org | (530) 926-6670
Organization: Jefferson Economic Development Institute (JEDI)
Fee: Free

Join us at Meet the Lenders and get answers to your questions on financing options for startups and expanding businesses, veteran entrepreneurs, and others through local and JEDI partner organizations.

We will cover:

  • Financing options available to small businesses
  • Loans for real estate, equipment, or machinery
  • Funding sources and services for veterans

Find the financing that fits your business needs! Click here or call (503) 926-6670 to register for this event.

Southern California/San Diego

Introduction to QuickBooks
Date: July 6, 2017 | 6:00 pm PDT – 8:00 pm PDT
Location: 1003 East Cooley Dr. Suite 109 Colton, CA 92324 (map it)
Contact: Dee Anna Chandler | deeann@iewbc.org | (909) 890-1242
Organization: Inland Empire Women’s Business Center
Fee: Free

Learning a new software package can be scary. Join this free seminar and replace the fear with excitement.

Quickbooks can help you build, maintain, and grow your business by providing automated bookkeeping and accounting procedures that help you stay on top. Learn ways to customize the software to your specific needs and create quality reports that keep you on track, including:

  • Tracking income and expenses
  • Maintaining your accounts receivables and payables
  • Creating quality financial statements

Want more Quickbooks? Register for the 3-part hands-on Quickbooks training at IWEB, which starts July 27. Call Dee Anna Chandler at (909) 890-1242 for more information.

Click here to register for this event.

Bring Attention To Your Website and Your Business With Video!
Date: July 11, 2017 6:00 pm PDT – 9:00 pm PDT
Location: Bellflower City Hall
16600 Civic Center Dr. Bellflower, CA 90706 (map it)
Contact: (714) 550-7369
Organization: Orange County SCORE
Fee: Free

Video is becoming the content of choice to showcase your business, your product, or your service online! Learn how to create and publish do-it-yourself video throughout your website, social media, and email with the tools you already have!

Haven’t you always wanted to direct? Join us for this free workshop and learn: 

  • Brand standards and consistency on your website, social media, and video.
  • Tools and techniques for making your own videos look polished and professional.
  • Information on apps that make it easy.
  • Actionable steps to market your video online with email and social media.

Click here to register for this event.

Access to Capital Workshop
Date: July 12, 2017 | 5:00 pm PDT – 8:30 pm PDT
Location: Downtown Anaheim Community Center—Assembly Hall
250 E. Center St. Anaheim, CA 92805 (map it)
Contact: Martha Cisneros | mcisneros@elcamino.edu |(310) 973-3177
Organization: The Center and Orange County SBDC
Fee: Free

Join Opportunity Fund at Access to Capital Small Business Workshop, hosted by The Center and the Orange County Small Business Development Center (SBDC).

Come meet non-profit and government organizations committed to supporting small business:

  • Orange County SBDC
  • SBA
  • Anaheim Small Business Organization
  • CIELO
  • Opportunity Fund
  • And more!

These organizations can help you with challenges ranging from lowering your cost of capital to preparing your loan application package.

Enter to win a $1,500 Business Advancement Grant! At registration, simply tell us your story—why you run a small business & some of your challenges and successes—to be eligible.

Click here to register for this event.

Virtual

Small Business Owners: Access Financial Resources to Boost Your Bottom Line
Date: July 6, 2017 | 9:00 am PDT – 10:00 am PDT
Location: Online—Webinar
Contact: Mary Overbey
Organization: Small Business Majority
Fee: Free

If you need help accessing financial, health, or retirement resources to boost your bottom line and provide robust employee benefits, join this free webinar to learn about resources that can benefit your small business.

This free interactive event series will expand your knowledge of various topics such as optimizing your credit score, improving your health literacy, and exploring convenient retirement saving options. Register for one event, or sign up for the whole series for the most impact on your business!

  • Presentation #1 – Financial Resources (7/6/2017)
    Optimize your credit score, spot signs of predatory and payday lending, and easily access capital for your business.
  • Presentation #2 – Retirement Resources (7/13/2017)
    Discover the U.S. retirement savings gap and a summary of common retirement paths for entrepreneurs to help you and your employees save for the future and secure your finances.
  • Presentation #3 – Health Resources (7/20/2017)
    Learn what healthcare laws means for small businesses, and how repealing the ACA (or “Obamacare”) could impact employer-sponsored coverage for small firms and individual coverage for the self-employed. Additionally, we’ll provide examples of easy and affordable wellness programs that can benefit the health of your business and employees, and provide you with a guide to increase your health literacy.

Click here to register for this event.

Financial Calculations That Answer Key Business Questions
Date: July 11, 2017 | 10:00 am PDT – 11:00 am PDT
Location: Online—Webinar
Contact: (626) 585-3106
Organization: Pasadena SBDC
Fee: $25

Business owners can struggle with questions that affect the financial health of the company:

  • Are we selling at the right price?
  • Are we making money?
  • Can we afford to hire someone?

In this webinar, learn about Performance Measurements—simple mathematical calculations that can monitor sales, overhead, and profitability. Use them for business, independent of size and scope.

Click here to register for this event.

5 Cheap Ways to Market Your Business Online
Date: July 13, 2017| 10:30 am PDT – 11:00 am PDT
Location: Online—Webinar
Contact: Kimberly Donahue | kimberly.donahue@sba.gov | (304) 347-5220
Organization: U.S. Small Business Administration
Fee: Free

Getting your business online isn’t as complicated—or expensive—as you might think. Join this free webinar and discuss ways to promote your business online without breaking the bank or driving yourself crazy.

Click here to register for this event.

We’re looking for upcoming events to promote to small business owners like you. If you have an event you’d like to share with fellow business owners, contact us at sblending@opportunityfund.org.


For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.


Opportunity Fund is California’s largest and fastest-growing nonprofit lender to small businesses. Last year, we made $60M in loans to help more than 2,200 small business owners invest in their businesses.  Opportunity Fund invests in small business owners who do not have access to traditional financing. As a founding member and signatory to the Borrower’s Bill of Rights, we believe in the important role small businesses play in our community and the economy, and we aim to help owners financially succeed.

Visit us online at opportunityfundloan.org and follow us on Facebook and Twitter

Every two weeks, we’re sharing and promoting free and affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from June 16 through June 30.

Every two weeks, we’re sharing and promoting free and affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from June 16 through June 30.

Northern California/Sacramento

Planning for Profit
Date: June 16, 2017 | 9:00 am PST – 12:00 pm PST
Location: Diablo Valley College Humanities Building Room H119 (adjacent to Parking Lot 7)
321 Golf Club Rd. Pleasant Hill, CA 94523 (map it)
Contact: info@eastbayscore.org | (510) 273-6611
Organization: East Bay SCORE
Fee: $35

Join East Bay SCORE for this seminar on the financial concepts and reports that allow a business owner to understand the financial health of his/her business and plan for profitable growth in this seminar.

You will learn and discuss:

  • Profits
  • Financial planning
  • Key financial terms

Learn key skills for your business:

  • How to determine the start-up funds your business requires and put together a funding plan
  • How to prepare sales projections
  • How to plan for ongoing operating expenses
  • How to understand the three major financial statements (balance sheet, profit and loss statement, and cash flow statement)
  • How to interpret the importance and impact of your financial statements on your business
  • How to prepare a breakeven analysis
  • How to build a financial projection that will determine if your business is viable

Click here to register for this event.

Keeping Track of Your Numbers
Date: June 21, 2017 | 5:00 pm PST – 8:00 pm PST
Location: 234 E. Gish Rd. Suite 100 San Jose, CA 95112 (map it)
Contact: info@svscore.org | (408) 453-6237
Organization: Silicon Valley SCORE
Fee: $45

In this seminar, you’ll learn how to easily create an income (profit and loss) statement, a balance sheet, and a cash flow forecast, plus what all of the financial records mean. This business seminar will also show You’ll also learn about how to manage tax regulations and make business decisions directly from your financial numbers.

Click here to register for this event.

Employment Law for Small Business
Date: June 28, 2017 | 2:00 pm PST – 4:00 pm PST
Location: Oakland City Hall
1 Frank Ogawa Plaza Hearing Room 2 Oakland, CA 94612 (map it)
Contact: Lee Lambert | lee@acsbdc.org | (510) 208-0410
Organization: Alameda County SBDC
Fee: Free

Owners of small businesses are challenged to create and maintain a positive, high functioning working environment within a maze of federal, state and local regulations. Legal requirements are present whether you’re hiring, firing, disciplining, evaluating performance, promoting, considering requests for leave or dealing with any of dozens of other employee issues.

What are the laws and regulations that pertain to you, and what are the best practices to manage your business while staying in compliance? This seminar will help you to understand federal, state and local requirements for your business, including:

  • Latest information on wage and hour legislation and regulations
  • How to manage your business to comply with these laws and regulations
  • Highest risk areas where your business is most vulnerable to employee lawsuits
  • Measure FF, the City of Oakland minimum wage, sick pay and PTO requirements

Click here to register for this event.

Southern California/San Diego

Back to Business – 45 Ways to Grow Your List
Date: June 20, 2017 | 9:00 am PST – 12:00 pm PST
Location: City of San Bernardino Training Center
201 North “E” St. San Bernardino, CA 92401 (map it)
Contact: Mary Takavorian | mtakavorian@iesmallbusiness.com | (909) 983-0751
Organization: Inland Empire SBDC
Fee: Free

Having an interested and qualified list of contacts that you can stay top of mind with is vital to every business. Continuing to grow that list is just as important. This workshop will show you 45 easy ways to grow your contact list today! We will cover:

  • Why someone should join your contact list
  • How to create “What’s In It For Me?” for your prospects
  • How to ask people to join your list “face-to-face”
  • How to use social media to grow your list
  • How to grow your list on your website or blog
  • How to use print material to get people to sign up
  • How to use events to help grow your list
  • How to use incentives and giveaways to grow your list

Plus, you’ll have a chance to network with other attendees and grow your contact list live during the workshop!

Click here to register for this event.

Create Your #SocialBusiness Plan
Date: June 23, 2017 9:00 am PST – June 24 12:00 pm PST
Location: 1003 East Cooley Dr. Suite 109 Colton, CA 92324 (map it)
Contact: Dee Ann Chandler | deeann@iewbc.org | (909) 890-1242
Organization: Inland Empire Women’s Business Center
Fee: $139

It’s up to you as a small business owner to tell the story about your company online.   

In this 2-day, hands-on workshop, you will receive instruction plus a blueprint to get you on your way to creating a digital marketing plan that works for YOUR business. Get ready to roll up your sleeves and work on your plan!

Get answers to these issues and more:

  • Digital marketing defined
  • Identify the next 3 steps you need to take to make your mark online
  • Create a content plan to show your audience that you are the leader in your industry
  • Win with engagement: Facebook, LinkedIn, Twitter, Instagram, Pinterest
  • Decide how you will measure success

Click here to register for this event.

Instagram 101 for Business
Date: June 29, 2017 | 1:00 pm PST – 3:00 pm PST
Location: 13430 Hawthorne Blvd. Hawthorne, CA 90250 (map it)
Contact: Martha Cisneros | mcisneros@elcamino.edu |(310) 973-3177
Organization: SBDC Hosted by El Camino College
Fee: Free

Learn the basics of how to get started with Instagram for your business in this free seminar:

  • How to set up your profile
  • How to get followers
  • Choosing the right hashtags
  • Creatively designing pictures

All participants will get a bonus ebook how to convert social media likes to sales.

Click here to register for this event.

Virtual

How to Borrow Money for Your Business and Avoid Abusive Lending
Date: June 21, 2017 | 12:00 pm PST – 1:00 pm PST
Location: Online—Webinar
Contact: info@e-jedi.org | (530) 926-6670
Organization: Jefferson Economic Development Institute
Fee: Free

Would a little money make a big difference in your business?

Have you thought about borrowing money, but don’t know where to start?

Are you stuck paying on high-interest loans or credit?

Understanding alternative small business lending and gaining access to responsible and transparent capital can help any business grow more quickly towards success.

We have partnered with JEDI to present this webinar to help small business borrow money responsibly. In this hour long session you will learn:

  • How to avoid the abusive practices of many alternative small business lenders today
  • How we and JEDI help small business owners grow responsibly
  • How to prepare and apply for a loan with a JEDI counselor
  • What it takes to get a loan with us

The webinar is hosted by Opportunity Fund Community Development Officer Robert Zapata. All who register will be sent a recording of the presentation. After registering, you will receive a confirmation email with information about joining the webinar.

Click here to register for this event.

SBA Radio Show
Date: June 22, 2017 | 11:00 am PST – 12:00 pm PST
Location: Online—Radio broadcast
Contact: wsRadioStaff@gmail.com
Organization: SBA San Diego
Fee: Free

SBA Radio is a weekly small business advisory show built to assist and inform small businesses with the latest information from the Small Business Administration. The government has many programs to help small businesses and this is the show that keeps you informed.

Tune in every Thursday at 11am for this weekly radio show and start improving your business!

Click here to access the broadcast and to find archived shows online.

Options for Small Business Healthcare
Date: June 26, 2017| 10:30 am PST – 11:30 am PST
Location: Online—Webinar
Contact: Martin Short | martin.short@sba.gov | (803) 253-3753
Organization: U.S. Small Business Administration—South Carolina District Office
Fee: Free

Effective in 2017, Small Businesses can utilize Health Spending Accounts (HSA) to fund coverage for their employees through the Affordable Care Act (ACA)—a real benefit for higher paid, white collar workers.

In this webinar, you’ll get answers to your questions about health care for your small business:

  • What is the ACA and how does it work?
  • What are the differences between business and individual coverage options and requirements?
  • Is my business required to do anything?
  • Can I get tax credits of up to 50% for small businesses offering group health insurance through the Small Business Health Options Program (SHOP)?
  • What are COBRA alternatives and I may never have another COBRA enrollee?

Click here to register for this event.


We’re looking for upcoming events to promote to small business owners like you. If you have an event you’d like to share with fellow business owners, contact us at sblending@opportunityfund.org.

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.


Opportunity Fund is California’s largest and fastest-growing nonprofit lender to small businesses. Last year, we made $60M in loans to help more than 2,200 small business owners invest in their businesses.  Opportunity Fund invests in small business owners who do not have access to traditional financing. As a founding member and signatory to the Borrower’s Bill of Rights, we believe in the important role small businesses play in our community and the economy, and we aim to help owners financially succeed.

Visit us online at opportunityfundloan.org and follow us on Facebook  and Twitter

Every two weeks, we’re sharing and promoting free and affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from June 1 through June 15.

Every two weeks, we’re sharing and promoting free and affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from June 1 through June 15.

Northern California/Sacramento

Internet Marketing For Business Owners
Date: June 2, 2017 | 11:30 am PST – 1:30 pm PST
Location: One Capitol Mall Suite 700 Sacramento, CA 95814 (map it)
Contact: Jessica Weeks | jweeks@metrochamber.org | (916) 319-4268
Organization: NEC SBDC – Capital Region
Fee: Free

Join the Northeastern California Capitol Region SBDC for this Executive Series seminar on internet marketing for small business owners.

Topics will include:

  • Website Search Engine Optimization (SEO)
  • Local SEO using Google Places, Yelp, and other review sites and directories
  • Social Media platforms like Facebook and Twitter
  • Video creation, optimization, marketing and advertising
  • Google pay per click (PPC) advertising

Click here to register for this event.

SimpleSTEPS for Starting Your Business
Date: June 8, 2017 | 6:30 pm PST – 9:00 pm PST
Location: Santa Cruz County SCORE @ Simpkins Family Swim Center
979 17th St. Santa Cruz, CA 95062 (map it)
Contact: Edward Fordyce | efordyce@santacruzscore.org  | (831) 621-3735
Organization: Santa Cruz SCORE
Fee: $35

This SCORE workshop helps people understand what it takes to successfully start a small business. Real life experiences from small business owners helped us create this workshop to help new and early-stage businesses by presenting a broad brush overview of the subjects that may impact their success or failure, such as:

  • Start-up Myths
  • Critical Factors to Success
  • Business Opportunities
  • Marketing
  • Structure: DBA, Licenses, and Insurance
  • Record Keeping & Taxes
  • Cash Needs & Sources
  • Business Plans
  • Next Steps

Click here to register for this event.

Retail Basics – Seminar for Online and Brick & Mortar Retailers
Date: June 13, 2017 | 3:00 pm PST – 5:30 pm PST
Location: East Bay SCORE @ Cal State Center East Bay
1000 Broadway Suite 109 Oakland, CA 94607 (map it)
Contact: info@eastbayscore.org | (510) 273-6611
Organization: East Bay SCORE
Fee: $35

This interactive seminar is tailored to answer your questions about online, brick & mortar, and other retail-oriented selling. The seminar will focus on subjects important to the participants, including:

  • Merchandise selection and assortment strategies
  • Inventory management and flow tactics, turnover and budgeting
  • Expenses to consider
  • Vendor support and compliance
  • Sales and seasonal forecasting techniques
  • Buying and selling merchandise while making a profit

Click here to register for this event.

Southern California/San Diego

Built By She: Speaks – with Natasha Case
Date: June 6, 2017 | 6:00 pm PST – 8:00 pm PST
Location: 10250 Constellation Blvd. Los Angeles, CA 90067 (map it)
Contact: Kim Scanlan | kscanlan@cvwbc.org | (760) 345-9200
Organization: Built by She
Fee: $5

Built By She is hosting its second event called Built By She – Speaks to connect and inspire women entrepreneurs.

Join Opportunity Funded small business borrower Natasha Case, co-founder of Coolhaus. Natasha has grown her ice cream business to include four trucks and two storefronts in Los Angeles, two trucks and one cart in New York City, and four trucks in Dallas, Texas, plus Coolhaus pre-packaged ice cream sandwiches, hand-dipped bars, and hand-packed pints in over 5,000 grocery stores around the U.S. and internationally in Asia and the Middle East. Networking begins at 6:00pm with wine and ice cream before Natasha takes the stage to speak at 6:30pm.

Click here to register for this event.

Change Management for Small Businesses
Date: June 7, 2017 | 6:00 pm PST – 8:00 pm PST
Location: 1003 East Cooley Dr. Suite 109 Colton, CA 92324 (map it)
Contact: Dee Ann Chandler | deeann@iewbc.org | (909) 890-1242
Organization: Inland Empire Women’s Business Center
Fee: $20

Change happens! As the only constant in business today and the new “business as usual” cjange can be scary, but if you learn how to identify change and then maneuver through it, you can continue operational success.

This workshop will address your most important questions such as:

  • Where do I start?
  • Whom do I involve in the change process?
  • How do I stick to the change?

Click here to register for this event.

Business Essentials for Entrepreneurs
Date: June 8, 2017 | 10:30 am PST – 12:30 pm PST
Location: West Los Angeles Business Source Center
13160 Mindanao Way Suite #240 Marina del Rey, CA 90292 (map it)
Contact: Daniel Ing | ding@pacela.org | (213) 353-9400
Organization:  PACE LA Business Development Center
Fee: Free

This new FREE workshop provides entrepreneurs with information to get your business started on the right path. You’ll learn:

  • Entrepreneur Keys to Success
  • Introduction to Business Planning
  • Choice of Business Entities
  • Basics of Financing Your Business

Click here to register for this event.

Virtual

Small Business, Big Threat: Is Your Business Protected?
Date: June 6, 2017 | 8:00 am PST – 9:00 am PST
Location: Online—Webinar
Organization: U.S. Small Business Administration
Fee: Free

Small businesses are most at risk for cyber attack because they are not aware of the unique cyber threats that target small businesses. Learn best practices for protecting your small business during this one-hour webinar, hosted by the Small Business Administration District Offices of Michigan and Ohio.

Click here to register for this event.

Social Media for Small Business Webinar
Date: June 7, 2017| 8:00 am PST – 8:30 am PST
Location: Online—Webinar
Contact: Karol Ikeda | karol.ikeda@sba.gov | (316) 269-6273
Organization: U.S. Small Business Administration
Fee: Free

Get answers to your questions about how to maximize social media platforms like Facebook, Twitter, Instagram, Snap Chat, Indeed, and many more in this free webinar. Learn how to use social media to help your small business grow.

Click here to register for this event. You will receive login instructions for the webinar via email.

Small Business Success Virtual Conference
Date: June 8, 2017 | 9:00 am PST – 2:00 pm PST
Location: Online—Webinar
Contact: webinars@score.org
Organization: SCORE
Fee: Free

Login June 8th for the Small Business Success Virtual Conference powered by SCORE and Verisign. This half-day event offers educational webinars, one-on-one mentoring sessions, exhibitor booths, and networking chat rooms to give you the information you need to succeed as a small business owner.

Attend all or part of this conference to learn:  

  • How to build a strong credit profile to get funding for your business
  • New trends in social media, websites, and technology
  • New laws that will affect how you hire new employees
  • Little-known factors to consider when choosing the right location for your business

Click here to register for this event. 

We’re looking for upcoming events to promote to small business owners like you. If you have an event you’d like to share with fellow business owners, contact us at sblending@opportunityfund.org.

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.


Opportunity Fund is California’s largest and fastest-growing nonprofit lender to small businesses. Last year, we made $60M in loans to help more than 2,200 small business owners invest in their businesses.  Opportunity Fund invests in small business owners who do not have access to traditional financing. As a founding member and signatory to the Borrower’s Bill of Rights, we believe in the important role small businesses play in our community and the economy, and we aim to help owners financially succeed.

Visit us online at opportunityfundloan.org and follow us on Facebook and Twitter

You’ve probably heard of the U.S. Army’s mantra “Army Strong.” Military branding is famous for consistency and success. Your small business can really benefit from marketing tactics used by the Army. Keep reading to find out how you can make your business strong.

You’ve probably heard of the U.S. Army’s mantra “Army Strong.” Military branding is famous for consistency and success. Your small business can really benefit from marketing tactics used by the Army. Keep reading to find out how you can make your business strong.

 

Nearly ten percent of businesses in the United States are owned by veterans. All of these veterans took valuable skills and attitudes from their military service into a journey of starting their own businesses.

The U.S. Army teaches service members skills that are essential to successfully running a small business: leadership, teamwork, perseverance, resourcefulness, and a variety of concrete industry skills.

Some of these traits are what Don McPeck of Mess Hall Canteen brought to the table – or rather, to the food truck – when he opened his mobile food business themed around the military. Previously, we wrote a success story about how Opportunity Fund helped Don realize his entrepreneurial dreams.

We asked Don about how he used his military experience in running his business and how other small business owners can use the same techniques to improve marketing.

 

Grilling Cheese in Full Battle Rattle

Don and his son Jake McPeck always wanted a military theme. This theme is rare, and the decor could be really cool. The idea of a mess hall on wheels was a good concept that really took off.

The military theme extends from the image to the way Don runs his business. Although there is a long list of traits he picked up from serving in the Army that helps him better serve his customers, he believes that work ethic and dedication to the mission is huge.

On any given morning, a walk into the truck would reveal a spotless, brand new kitchen. Every evening, the kitchen is “GI’ed from top to bottom” and ready for inspection at any time. Using leadership and teamwork refined by his military experience, Don makes sure his employees know his expectations of higher standards of preparedness.

“If you want to be the best, you have to outwork everybody.”

 

Marketing is Mission Critical

Marketing is important for growing a small business, and theme is crucial. Don has seen many food trucks come and go with poorly thought out names that are sometimes offensive to customers. He and his son are thinking about starting a television show where they help save failing food trucks by rebranding them.

Branding, especially for food trucks where space and visibility is limited, is essential to getting your message out to potential customers. From the decorative wrap that covers the truck to the names of menu items, everything about Mess Hall Canteen is dialed into the theme.

In addition to a consistent and unique theme, Don offers another piece of advice to other small business owners. To him, social media is mandatory. He sees a lot of food trucks that don’t use social media to get to build interest, and his secret is promoting his business “all day, every day.”

 

Army Marketing Tips You Can Use For Your Small Business

The U.S. Army has an interesting challenge of re-branding itself to younger generations using social media and digital marketing, something you are probably facing as well.

Check out these two social media handbooks for help making the most out of social media to promote your business.

The first one is published by the U.S. Army. While the messaging is catered to soldiers and officers, the advice will also benefit your small business’ digital marketing plan: The United States Army Social Media Handbook 

This second handbook was created by us, for you. While not as detailed, this handbook is geared specifically to small business marketing: Get and Keep More Customers with Better Digital Marketing – Today

 

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.


Opportunity Fund is California’s largest and fastest-growing nonprofit lender to small businesses. In FY16, we made $60M in loans to help more than 2,200 small business owners invest in their businesses.  Opportunity Fund invests in small business owners who do not have access to traditional financing. As a founding member and signatory to the Borrower’s Bill of Rights, we believe in the important role small businesses play in our community and the economy, and we aim to help owners financially succeed.

Visit us online at http://opportunityfundloan.org and follow us on Facebook and Twitter

Opportunity Fund. Working Capital for Working People. opportunityfund.org