Deago Williams started his life over by starting his own business. He worked hard to build his business but couldn’t get financing through his bank. Deago is improving his business thanks to two small business loans from Opportunity Fund.

Our customers inspire us every day, and we want to regularly share those stories to inspire you, too. Get to know Deago Williams of Williams Auto Detailing in Sacramento. Deago started his life over with hard work but couldn’t get a bank loan to grow his business. Read how we’re helping Deago improve his business and better serve his customers with our small business loans.

A Second Chance for a First Time Business Owner

Deago Williams took an unconventional path to entrepreneurship. After serving 16 years in prison in the Midwest, he came to Sacramento, California looking for a chance to rebuild his life.

Deago has 13 years of auto detailing experience, so he got back into the industry when he landed in California. “I had to teach myself all over again,” he said. “I got tired of working for somebody else. I wanted to see what it was like to have my own business.”

He founded Williams Auto Detailing in 2014 to fulfill those ambitions. Deago and his staff of his wife Denise and a new hire from the shop’s neighborhood work primarily with auto dealers in need of professional cleaning for their car inventories.

Soon Deago found the hard truth for most small business owners: it’s impossible to do everything on your own. He was working in the business every day, plus handling the finances, marketing, and other business functions.

He needed a small business loan to help purchase new equipment. “I go through a lot of money,” he said. “I’ve been able to stay in business this long because I put majority of my money back into my business.”

Deago’s bank couldn’t help, but a connection to Opportunity Fund made a huge difference for Williams Auto Detailing.

A Bright Future with Clean Cars

When I started my business I had no credit,” Deago said. His business banker at Wells Fargo was supportive of Deago’s business goals, but couldn’t get him the loan he needed. They introduced Deago to Opportunity Fund loan consultant Madieu Shyllon.

“Madieu visited me at my business,” Deago said. “He saw where I was coming from. He understood me and gave me confidence.”

Madieu got Deago started with a $3,500 loan in November 2015. Deago was able to pay the loan off and get a second loan of $8,000 in May 2016.

The working capital helps pay for backups for equipment that breaks down, which allows three Williams Auto Detailing employees to keep up with demand from seven auto dealers.

Deago Williams - Williams Auto Detailing

Deago counts on our small business loans to help him buy new equipment (photo courtesy of Heimo Schmidt)

Deago values Opportunity Fund’s commitment to open communication. “If I need to talk to someone, they lead me in the right direction with the right people. It’s taken care of,” he said.

Deago is focused on improving his business every day, with an upcoming move to a bigger workspace in the neighborhood. We’re focused on helping hardworking entrepreneurs like Deago make their dreams come true with our easy-to-get, fast, and affordable small business loans.

We hope this story has inspired you, too.  At Opportunity Fund, we offer easy-to-get, fast, and affordable small business loans to help small business owners succeed.  Visit our home page to find out more.


Opportunity Fund is California’s largest and fastest-growing nonprofit lender to small businesses. Last fiscal year, we made $60M in loans to help more than 2,200 small business owners invest in their businesses.  Opportunity Fund invests in small business owners who do not have access to traditional financing. As a founding member and signatory to the Borrower’s Bill of Rights, we believe in the important role small businesses play in our community and the economy, and we aim to help owners financially succeed.

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Opportunity Fund. Working Capital for Working People. opportunityfund.org