Business giants are making big headlines voicing their support for the LGBTQ community. Why? Read to find out and learn how you can help with your small business.

Business giants are making big headlines voicing their support for the LGBTQ community. Why? Read to find out and learn how you can help with your small business.


Business giants are making big headlines voicing their support for the Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) community. From American Express to IKEA, the business world seems to be opening its doors to inclusivity and equality. Why? Because being inclusive is better for your business. In fact, 64% of Americans would be more likely to buy from a company who supports LGBTQ individuals.

Not only will supporting this demographic benefit your bottom line, but it will boost productivity of your employees and attract top talent who cares about their employer’s mission. Employees who leave positive reviews about working for your business may mention your inclusion to others who will spread the word. Organic, word-of-mouth advertising is still the best way to grow your small business.

Easy Ideas To Support The LGBTQ Community

As a small business, you don’t have millions of extra capital on fancy awareness campaigns. Here are a few realistic ways you can celebrate diversity and support the LGBTQ community:

  1. Have a conversation with your employees. You shouldn’t expect anyone to come forward with their sexuality, but make sure you foster an open workplace where employees feel safe. Invest in tolerance training and check your bias when hiring.
  2. Do your research. It’s easier to stereotype, but it is more important to spend a little time learning about this demographic. Read about their experiences, discrimination, struggles, and passions. People are unique no matter what their sexual orientation, and you can best support them when you do your research.
  3. Hire and train managers who reflect your commitment. Having bad managers on your team will cost your business in reputation, employee satisfaction, worker productivity, and profits.
  4. Consider hanging up a small sign of your support. You can find lots of stickers, decals, and signs that you can post in your business – customers won’t think it is out of place next to your Yelp and Trip Advisor stickers.
  5. Check the diversity of your ads and marketing materials. Do you only show photos of heterosexual couples? Consider showing different types of families and couples for your promotional materials.
  6. Offer health insurance to your full time employees that covers gender reassignment surgery. As a small business, you may not have employees take advantage of this like big businesses do, but that you do will be noticed and appreciated.
  7. Support other LGBTQ businesses. Whether you’re looking for a new supplier or wholesaler, a community partner for a local event, or have personal shopping to do, consider looking specifically for LGBTQ-owned businesses.
  8. Donate profits to organizations that help the LGBTQ community. Your business doesn’t need to lose a large portion of revenue, but even choosing to donate a small percentage during Pride Month will go a long way towards showing your local community that you care.
  9. Sponsor an event. Check with local LGBTQ youth centers, non-profits, civil rights groups, and clubs for small events your business could sponsor.
  10. If your business has a single-stall restroom, make it gender neutral. Everyone just uses the “wrong” restroom when there’s a line anyways.


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