This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from October 16 through 31.

Every two weeks, we’re sharing and promoting free or affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California.

Here are the best upcoming events from October 16 through 31.

Northern California/Sacramento

Market Research
Date: October 23, 2018 | 6:00 pm PDT – 9:00 pm PDT
Location: 234 E. Gish Rd. Suite 100 San Jose, CA 95112 (map it)
Contact: | (408) 453-6237
Organization: Silicon Valley SCORE
Fee: $45

Join this workshop on the basics of market research and learn how to develop the knowledge and skills to find the information you need for your small business through developing a prepared question set and modeling. This class addresses primary and secondary research: the questions to ask, who to ask, and what to do with the answers. Key topics and learning outcomes include:

  • Your market: How large is it? Is it growing or shrinking?
  • Your customers: Who are they? What are they looking for?
  • Your competitors: What are the segments they’re targeting? How can you compete?
  • Your data:  What are the sources of primary and secondary market data? How do you get them?
  • Your markets: How do you model markets where you can’t find data?

Click here to register for this event.

2018 West Contra Costa Economic Summit
Date: October 24, 2018 | 10:30 am PDT – 2:30 pm PDT
Location: The Craneway Pavilion
1414 Harbour Wy. Richmond, CA 94804 (map it)
Contact: | (510) 234-3512
Organization: Richmond Chamber of Commerce
Fee: $20 for Richmond Chamber of Commerce members | $30 for non-members

Join the West Contra Costa Economic Summit and learn about the West Contra Costa business climate and resources for local businesses. Enjoy a business expo and networking plus a panel discussion with West Contra Costa County mayors from El Cerrito, Hercules, Pinole, Richmond, and San Pablo. Lunch will be provided.

Click here to register for this event.

Women of Color: Scale Your Business and Succeed
Date: October 30, 2018 | 11:00 am PDT – 3:00 pm PDT
Location: Federal Reserve Bank
101 Market St. San Francisco, CA 94105 (map it)
Contact: (415) 333-2130
Organization: National Association of Women Business Owners
Fee: $35 for NAWBO members | $45 for non-members

Inc. magazine reports that every year corporations in the United States spend more than $2 trillion buying services and products from small businesses. The Women’s Business Economic Council reports that typical women entrepreneurs see revenue increases of 266% within a two-year period of winning their first corporate client.  

Women like you make dynamic business leaders, but many female entrepreneurs are unaware of opportunities that can help them scale their business, increase their revenue and grow their business. Winning contracts with large corporations can be key to overcoming barriers in entrepreneurship—we’ll show you how at this event.

Join us to meet local business women just like you who have transformed their businesses, industries, and communities by securing lucrative contracts with large corporations and government agencies.

Enjoy lunch, networking opportunities, and a presentation and panel discussion on how to make key connections for your small business.

Click here to register for this event.

Southern California/San Diego

How to Use Video to Elevate your Business and Message Online
Date: October 22, 2018 | 5:30 pm PDT – 7:30 pm PDT
Location: VEDC Women’s Business Center
5121 Van Nuys Blvd. Ste. 300A Sherman Oaks, CA 91403 (map it)
Contact: | (818) 907-9922
Organization: VEDC
Fee: Free

It’s essential to use video to engage your online audience, especially on mobile and social media. Once you have a game plan, video production can be a fun and creative endeavor in your business journey. Join this this free workshop to learn the steps of your video strategy and production.

Click here to register for this event.

Legal Aspects of Business
Date: October 24, 2018 | 6:30 pm PDT – 8:00 pm PDT
Location: The Big House
180 E. 35th St. Los Angeles, CA 90011 (map it)
Contact: Cathleen Hy | | (323) 293-6284 ext. 242
Organization: PACE Finance Corporation
Fee: Free

Join PACE Business Development Center for this free workshop on the legal aspects of business. Meet one-on-one with business experts to discuss specific questions and legal issues relating to the creation and running of a small business including the following topics:

  • Choice of entity
  • Contracts and leases
  • Intellectual property
  • Employment

Click here to register for this event.

Accounting for Non-Accountants
Date: October 26, 2018 | 10:00 am PDT – 1:00 pm PDT
Location: 1003 East Cooley Dr. Suite 109 Colton, CA 92324 (map it)
Contact: (909) 890-1242
Organization: Inland Empire Women’s Business Center
Fee: Free

Are you earning money and paying bills, but don’t know how to make sense of your numbers? Do you want to understand your finances so that you can feel confident and in charge, making strategic decisions that will benefit your business and your future? Join us to make sense of your numbers and create a greater impact in your business and life.

Click here to register for this event.


Ten Best Free/Affordable Social Media Management Tools
Date: October 18, 2018 | 4:00 pm PDT – 5:30 pm PDT
Location: Online—Webinar
Contact: Sarah Espinosa | | (910) 672-2683
Organization: Fayetteville State University Veterans Business Outreach Center
Fee: Free

There are way too many things to do on social media for small businesses to deal with. Let’s talk about the best options for businesses to eliminate hassles that won’t break the bank.

Click here to register for this event.

Midterm Election Alert: How to Deal with Political Discussions in the Workplace
Date: October 23, 2018 | 11:00 am PDT – 12:00 pm PDT
Location: Online—Webinar
Contact: | (908) 269-8475
Organization: NJSBDC of Northwest Jersey
Fee: Free

As midterm elections near, the political debates taking place across the country are likely to spill over into the workplace. As a result, employers may encounter heated discussions around the water cooler about the candidates and issues, or explicit statements about employees’ political stances.

This places employers in a tricky situation. You want your workers to be comfortable expressing themselves, but you also have a right to a peaceful, productive work environment. To complicate matters further, some of the topics being debated can lead to claims of harassment.

Attend our free webinar to learn:

  • How office politics can lead to a harassment lawsuit
  • The definition of a hostile environment, based on real-life scenarios
  • What you can and can’t do about employee use of social media
  • Tips to legally limit on-the-clock political discussions
  • Practical approaches to keeping the peace and restoring productivity

Click here to register for this event.

Simple Social Media Graphics: Make Your Posts Visual
Date: October 30, 2018 | 8:00 am PDT – 9:00 am PDT
Location: Online—Webinar
Contact: | (800) 634-0245
Organization: SCORE Association
Fee: Free

A visual content campaign or infographics to promote your products and services can be time-consuming and overwhelming for small businesses, especially if you don’t have graphic design experience.

Bite-sized infographics and images used through social media can be just as compelling as long scrolling infographics. Your customers are busy too, and more likely to consume and engage with visual content they can quickly process, digest, and share with their networks.

Join this free webinar and learn:

  • Start with design—even for beginners
  • Ten types of images you can create and share through social media
  • Branding your visuals on social media

Click here to register for this event.

We’re looking for upcoming events to promote to small business owners like you. If you have an event you’d like to share with fellow business owners, contact us at

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or

Loans are subject to credit review. Additional documentation may be required for credit approval. We are an Equal Opportunity Lender. Loans will be made or arranged pursuant to California Department of Corporations Finance Lenders License #6050609.

Opportunity Fund is tackling economic inequality so that hard work and perseverance means a shot at getting ahead, not just struggling to get by. Our programs are supported by a community of donors and investors whose contributions help to fund small businesses, support college students, and build stronger families and vibrant neighborhoods. Since 1994, the team has deployed $600 million and helped 20,000 families earn, save and invest in their own futures. Opportunity Fund has earned a 4-star rating from Charity Navigator, America’s largest independent charity evaluator, for our commitment to accountability and transparency.

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