This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from October 16 through 31.

Every two weeks, we’re sharing and promoting free or affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California.

Here are the best upcoming events from October 16 through 31.

Northern California/Sacramento

Market Research
Date: October 23, 2018 | 6:00 pm PDT – 9:00 pm PDT
Location: 234 E. Gish Rd. Suite 100 San Jose, CA 95112 (map it)
Contact: info@svscore.org | (408) 453-6237
Organization: Silicon Valley SCORE
Fee: $45

Join this workshop on the basics of market research and learn how to develop the knowledge and skills to find the information you need for your small business through developing a prepared question set and modeling. This class addresses primary and secondary research: the questions to ask, who to ask, and what to do with the answers. Key topics and learning outcomes include:

  • Your market: How large is it? Is it growing or shrinking?
  • Your customers: Who are they? What are they looking for?
  • Your competitors: What are the segments they’re targeting? How can you compete?
  • Your data:  What are the sources of primary and secondary market data? How do you get them?
  • Your markets: How do you model markets where you can’t find data?

Click here to register for this event.

2018 West Contra Costa Economic Summit
Date: October 24, 2018 | 10:30 am PDT – 2:30 pm PDT
Location: The Craneway Pavilion
1414 Harbour Wy. Richmond, CA 94804 (map it)
Contact: staff@rcoc.com | (510) 234-3512
Organization: Richmond Chamber of Commerce
Fee: $20 for Richmond Chamber of Commerce members | $30 for non-members

Join the West Contra Costa Economic Summit and learn about the West Contra Costa business climate and resources for local businesses. Enjoy a business expo and networking plus a panel discussion with West Contra Costa County mayors from El Cerrito, Hercules, Pinole, Richmond, and San Pablo. Lunch will be provided.

Click here to register for this event.

Women of Color: Scale Your Business and Succeed
Date: October 30, 2018 | 11:00 am PDT – 3:00 pm PDT
Location: Federal Reserve Bank
101 Market St. San Francisco, CA 94105 (map it)
Contact: (415) 333-2130
Organization: National Association of Women Business Owners
Fee: $35 for NAWBO members | $45 for non-members

Inc. magazine reports that every year corporations in the United States spend more than $2 trillion buying services and products from small businesses. The Women’s Business Economic Council reports that typical women entrepreneurs see revenue increases of 266% within a two-year period of winning their first corporate client.  

Women like you make dynamic business leaders, but many female entrepreneurs are unaware of opportunities that can help them scale their business, increase their revenue and grow their business. Winning contracts with large corporations can be key to overcoming barriers in entrepreneurship—we’ll show you how at this event.

Join us to meet local business women just like you who have transformed their businesses, industries, and communities by securing lucrative contracts with large corporations and government agencies.

Enjoy lunch, networking opportunities, and a presentation and panel discussion on how to make key connections for your small business.

Click here to register for this event.

Southern California/San Diego

How to Use Video to Elevate your Business and Message Online
Date: October 22, 2018 | 5:30 pm PDT – 7:30 pm PDT
Location: VEDC Women’s Business Center
5121 Van Nuys Blvd. Ste. 300A Sherman Oaks, CA 91403 (map it)
Contact: info@vedc.org | (818) 907-9922
Organization: VEDC
Fee: Free

It’s essential to use video to engage your online audience, especially on mobile and social media. Once you have a game plan, video production can be a fun and creative endeavor in your business journey. Join this this free workshop to learn the steps of your video strategy and production.

Click here to register for this event.

Legal Aspects of Business
Date: October 24, 2018 | 6:30 pm PDT – 8:00 pm PDT
Location: The Big House
180 E. 35th St. Los Angeles, CA 90011 (map it)
Contact: Cathleen Hy | chy@pacela.org | (323) 293-6284 ext. 242
Organization: PACE Finance Corporation
Fee: Free

Join PACE Business Development Center for this free workshop on the legal aspects of business. Meet one-on-one with business experts to discuss specific questions and legal issues relating to the creation and running of a small business including the following topics:

  • Choice of entity
  • Contracts and leases
  • Intellectual property
  • Employment

Click here to register for this event.

Accounting for Non-Accountants
Date: October 26, 2018 | 10:00 am PDT – 1:00 pm PDT
Location: 1003 East Cooley Dr. Suite 109 Colton, CA 92324 (map it)
Contact: (909) 890-1242
Organization: Inland Empire Women’s Business Center
Fee: Free

Are you earning money and paying bills, but don’t know how to make sense of your numbers? Do you want to understand your finances so that you can feel confident and in charge, making strategic decisions that will benefit your business and your future? Join us to make sense of your numbers and create a greater impact in your business and life.

Click here to register for this event.

Virtual

Ten Best Free/Affordable Social Media Management Tools
Date: October 18, 2018 | 4:00 pm PDT – 5:30 pm PDT
Location: Online—Webinar
Contact: Sarah Espinosa | sespinos@uncfsu.edu | (910) 672-2683
Organization: Fayetteville State University Veterans Business Outreach Center
Fee: Free

There are way too many things to do on social media for small businesses to deal with. Let’s talk about the best options for businesses to eliminate hassles that won’t break the bank.

Click here to register for this event.

Midterm Election Alert: How to Deal with Political Discussions in the Workplace
Date: October 23, 2018 | 11:00 am PDT – 12:00 pm PDT
Location: Online—Webinar
Contact: info@nw-njsbdc.com | (908) 269-8475
Organization: NJSBDC of Northwest Jersey
Fee: Free

As midterm elections near, the political debates taking place across the country are likely to spill over into the workplace. As a result, employers may encounter heated discussions around the water cooler about the candidates and issues, or explicit statements about employees’ political stances.

This places employers in a tricky situation. You want your workers to be comfortable expressing themselves, but you also have a right to a peaceful, productive work environment. To complicate matters further, some of the topics being debated can lead to claims of harassment.

Attend our free webinar to learn:

  • How office politics can lead to a harassment lawsuit
  • The definition of a hostile environment, based on real-life scenarios
  • What you can and can’t do about employee use of social media
  • Tips to legally limit on-the-clock political discussions
  • Practical approaches to keeping the peace and restoring productivity

Click here to register for this event.

Simple Social Media Graphics: Make Your Posts Visual
Date: October 30, 2018 | 8:00 am PDT – 9:00 am PDT
Location: Online—Webinar
Contact: help@score.org | (800) 634-0245
Organization: SCORE Association
Fee: Free

A visual content campaign or infographics to promote your products and services can be time-consuming and overwhelming for small businesses, especially if you don’t have graphic design experience.

Bite-sized infographics and images used through social media can be just as compelling as long scrolling infographics. Your customers are busy too, and more likely to consume and engage with visual content they can quickly process, digest, and share with their networks.

Join this free webinar and learn:

  • Start with design—even for beginners
  • Ten types of images you can create and share through social media
  • Branding your visuals on social media

Click here to register for this event.

We’re looking for upcoming events to promote to small business owners like you. If you have an event you’d like to share with fellow business owners, contact us at sblending@opportunityfund.org.


For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.

Loans are subject to credit review. Additional documentation may be required for credit approval. We are an Equal Opportunity Lender. Loans will be made or arranged pursuant to California Department of Corporations Finance Lenders License #6050609.


Opportunity Fund is tackling economic inequality so that hard work and perseverance means a shot at getting ahead, not just struggling to get by. Our programs are supported by a community of donors and investors whose contributions help to fund small businesses, support college students, and build stronger families and vibrant neighborhoods. Since 1994, the team has deployed $600 million and helped 20,000 families earn, save and invest in their own futures. Opportunity Fund has earned a 4-star rating from Charity Navigator, America’s largest independent charity evaluator, for our commitment to accountability and transparency.

Visit us online at opportunityfundloan.org and follow us on Facebook and Twitter

This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from October 1 through 15.

Every two weeks, we’re sharing and promoting free or affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California.

Here are the best upcoming events from October 1 through 15.

Northern California/Sacramento

Women’s Lunch & Learn: Life Work Balance
Date: October 4, 2018 | 11:30 am PDT – 1:30 pm PDT
Location: Foothill Event Center
400 Idaho Maryland Rd. Grass Valley, CA 95945 (map it)
Contact: Gilda Perez | gilda.perez@sba.gov | (916) 735-1704
Organization: California Capital Women’s Business Center
Fee: Free

Everyone wants a happy and productive life. A balanced life is essential to happiness, but it’s not one size fits all. As we try to juggle everything in our lives and find a balance, we can feel overwhelmed. This presentation will help you learn key skills for establishing a life work balance:

  • How to track where your time goes now and complete a goal sheet for focusing your time
  • How to find your personal balance for your needs today
  • How to define what’s important for your life today
  • How to balance your work and personal life on your terms

Click here to register for this event.

Small Business Series: Reduce Your Business Taxes
Date: October 4, 2018 | 6:00 pm PDT – 7:30 pm PDT
Location: Dr. Martin Luther King, Jr. Library—SJPL Works 3rd Floor
150 E. San Fernando St. San Jose, CA 95112 (map it)
Contact: sjplworks@sjlibrary.org | (408) 808-2310
Organization: SJPL Works: Career & Business
Fee: Free

Join this free workshop to learn how to structure your small business taxes correctly. You can ensure tax time is a little less burdensome for your business by learning the differences between business structures.

Registration is encouraged. Parking validation for 4th St. garage will be provided at the program.

Click here to register for this event.

Creating Business Success: Mastering the Art of Scaling Your Business
Date: October 13 or 14, 2018 | 10:00 am PDT – 4:00 pm PDT
Location: 7543 N. Ingram Ave. #106 Fresno, CA 93711 (map it)
Contact: hello@herspacefresno.com | (559) 776-2004
Organization: Her Space Fresno
Fee: $50

Join Her Space Fresno for this interactive event. A dozen expert speakers will coach you on how to scale your business. The program is offered on two days over one weekend and includes:

  • Live speaker interviews
  • Panel discussion with Q&A time
  • Speed networking
  • Vendors
  • Swag bags
  • Valuable raffle prizes
  • Lunch

Click here to register for this event.

Southern California/San Diego

Social Media Club
Date: October 2, 2018 | 5:30 pm PDT – 7:30 pm PDT
Location: VEDC Women’s Business Center
5121 Van Nuys Blvd. Ste. 300A Sherman Oaks, CA 91403 (map it)
Contact: info@vedc.org | (818) 907-9922
Organization: VEDC
Fee: Free

Facebook Live is one of the most powerful tools for a small business owner. Join this free workshop to learn how to use Facebook Live, feel comfortable on camera, and look amazing while building your brand and business.

Click here to register for this event.

How to Avoid a Loan Shark
Date: October 4, 2018 | 6:00 pm PDT – 8:00 pm PDT
Location: 1055 Wilshire Blvd., Suite 900B Los Angeles, CA 90017 (map it)
Contact: Phuong Le | ple@pacela.org | (213) 353-9400
Organization: PACE Finance Corporation
Fee: Free

Join us for this free workshop where PACE Business Development Center’s Phuong Le will discuss the basics of loan programs offered through PACE Finance Corporation and how to avoid loan sharks. The workshop will begin with a brief overview of SBA programs and services:

  • Counseling
  • Access to capital
  • Contracting
  • Disaster assistance

Click here to register for this event.

Annual Asian Small Business Expo
Date: October 6, 2018 | 9:00 am PDT – 1:00 pm PDT
Location: Quiet Cannon
901 Via San Clemente Montebello, CA 90640 (map it)
Contact: smallbiz@apisbp.org
Organization: Asian Pacific Islander Small Business Program
Fee: Free

Join APISBP for Growing Your Business Online: Standing Out in the Digital World—a free small business expo!

The Asian Small Business Expo is the only business-to-business Expo that engages the Asian business community and brings this growing economic force into the mainstream to connect and utilize your company and its services.

Don’t miss the opportunity to connect with small businesses, market your business pr organization, and tap into a network of entrepreneurs, service providers, financial organizations, franchises, and governmental and legislative representatives.

Everything is free:

  • Admission
  • Workshops
  • Parking
  • Networking
  • Business advice

Click here to register for this event.

Virtual

Credit Reports & Scores Explained
Date: October 4, 2018 | 8:30 am PDT – 9:00 am PDT
Location: Online—Webinar
Contact: Kimberly Donahue | Kimberly.Donahue@sba.gov
Organization: U.S. SBA West Virginia District Office
Fee: Free

Your credit score can impact everything from where you live to how much you pay for insurance. Join this free webinar to learn how credit reports and scores really work. This webinar covers the factors that influence credit scores, how to dispute errors, and more.

Click here to register for this event.

An Insider’s Guide to Business and Franchise Ownership
Date: October 4, 2018 | 10:00 am PDT – 11:00 am PDT
Location: Online—Webinar
Contact: Mary Takavorian | (909) 983-0751
Organization: Inland Empire SBDC
Fee: Free

Many aspiring business owners give up on their dream before getting started as they feel overwhelmed by the idea of building a business from the ground up.

Franchise ownership can help you realize those dreams by going into business for yourself but not by yourself. Attend this free webinar to get answers to these questions about franchising as the right opportunity to achieve your business dreams:

  • What is franchising?
  • What are some of the benefits and responsibilities of franchise ownership?
  • What kind of franchise opportunities are out there?
  • What factors should I consider when selecting a franchise?
  • How can I evaluate my potential to become a successful franchisee?
  • How do I investigate different franchise opportunities?
  • Can I afford it?

Click here to register for this event.

Website & Social Media Strategies Webinar
Date: October 4, 2018 | 11:00 am PDT – 12:00 pm PDT
Location: Online—Webinar
Contact: rnsbdc@business.rutgers.com | (973) 353-5950
Organization: Rutgers Newark (N.J.) SBDC
Fee: Free

Social media is essential to grow your business and brand. The same goes for your website. Position yourself online with a strong internet presence that reassures and strengthens the consumers trust in your business and motivates them to engage more with your business. This free webinar will help you get started with tools and actionable strategies to optimize your website and online infrastructures through social media. Start promoting and growing your business!

Click here to register for this event.

We’re looking for upcoming events to promote to small business owners like you. If you have an event you’d like to share with fellow business owners, contact us at sblending@opportunityfund.org.


For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.

Loans are subject to credit review. Additional documentation may be required for credit approval. We are an Equal Opportunity Lender. Loans will be made or arranged pursuant to California Department of Corporations Finance Lenders License #6050609.


Opportunity Fund is tackling economic inequality so that hard work and perseverance means a shot at getting ahead, not just struggling to get by. Our programs are supported by a community of donors and investors whose contributions help to fund small businesses, support college students, and build stronger families and vibrant neighborhoods. Since 1994, the team has deployed $600 million and helped 20,000 families earn, save and invest in their own futures. Opportunity Fund has earned a 4-star rating from Charity Navigator, America’s largest independent charity evaluator, for our commitment to accountability and transparency.

Visit us online at opportunityfundloan.org and follow us on Facebook and Twitter

This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from September 13 through 30.

Every two weeks, we’re sharing and promoting free or affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California.

Here are the best upcoming events from September 13 through 30.

Northern California/Sacramento

Business Basics: Turning Ideas into Action
Date: September 18, 2018 | 6:00 pm PDT – 8:00 pm PDT
Location: Willits City Hall
111 E. Commercial St. Willits, CA 95490 (map it)
Contact: info@westcompany.org (707) 964-7571
Organization: West Company
Fee: Free for West Company members | $25 for non-members

Join this workshop for start-up guidance and a general overview of elements to consider when starting and owning a business. Topics Include:

  • Business licensing requirements
  • Business taxes
  • Legal forms of organization
  • Components of a business plan
  • Financial readiness
  • Business loans
  • Marketing messages
  • Target markets
  • Technology tools for business productivity

Click here to register for this event.

Networking Mixer
Date: September 19, 2018 | 6:00 pm PDT – 8:00 pm PDT
Location: Caremore Health
255 N. White Road #200 San Jose, CA 95127 (map it)
Contact: info@hccsv.org | (408) 248-4800
Organization: Hispanic Chamber of Commerce Silicon Valley
Fee: Free

Join the Hispanic Chamber of Commerce Silicon Valley for a small business networking mixer hosted by CareMore Health. Enjoy light refreshments, network with other members, and meet your next great client.

Click here to register for this event.

Checklist to Opening a Restaurant—Part 1
Date: September 26, 2018 | 6:00 am PDT – 8:00 pm PDT
Location: Napa Valley College—Building 3300
2277 Napa-Vallejo Hwy Napa, CA 94558 (map it)
Contact: Valerie Bible | (707) 256-7250
Organization: Napa-Sonoma SBDC
Fee: $45

Join us for this free two-part seminar led by SBDC Restaurant Specialist Louise Dawson. Together we’ll review how to prepare for your restaurant business opening. Topics include:

  • Writing a restaurant business plan—required by most landlords and investors
  • Discovering strategies and organizational techniques
  • Developing your concept
  • Creating a marketing plan
  • Understanding financial projections
  • Finding financing for restaurant projects—including a Q&A session led by finance industry leaders on SBA loans, micro-loans, investor packages to attract private funders, and more.

Click here to register for this event. To register for Part 2 on Oct. 3, click here.

Southern California/San Diego

Business Plan Boot Camp: Marketing, Organization, & Operations
Date: September 18, 2018 | 6:00 pm PDT – 8:00 pm PDT
Location: Community Action Partnership of Riverside County
2038 Iowa Ave. Suite B-102 Riverside, CA 92507 (map it)
Contact: (909) 890-1242
Organization: Inland Empire Women’s Business Center
Fee: $20

Shape up your business plan! Learn how to identify your best customers and craft an effective marketing plan to reach them, and how to set your marketing budget. We’ll show you how to create your organizational plan and operational flow as well.

Click here to register for this event.

Business Loan Opportunities for Everyone
Date: September 20, 2018 | 2:00 pm PDT – 4:00 pm PDT
Location: 1055 Wilshire Blvd., Suite 900B Los Angeles, CA 90017 (map it)
Contact: Daniel Ing | ding@pacela.org | (213) 353-9400
Organization: PACE Finance Corporation
Fee: Free

Join this free workshop to learn where to get capital for your young business. Make sense of the options out there for entrepreneurs, startups, and growing small businesses in the complex world of capital access.

Click here to register for this event.

Feed! Lead! Profit! Restaurant Expo
Date: September 22, 2018 | 1:00 pm PDT – 5:00 pm PDT
Location: West Valley Warner Center Chamber of Commerce
6100 Topanga Canyon Blvd. Woodland Hills, CA 91367 (map it)
Contact: info@vedc.org | (818) 907-9922
Organization: VEDC
Fee: Free

If you have a restaurant or food business or dream of opening one, join us for this free expo designed specifically for restaurant entrepreneurs:

  • Meet vendors that can support your success
  • Attend a series of mini workshops targeted on growing your business
  • Hear a seasoned panel of owners share their secrets to success
  • Hang out with other restaurant people
  • And more

Agenda:

  • 1:00 PM: Register and Mingle with Restaurant Owners and Restaurant Service Providers
  • 2:00 PM: Opening Introduction of the WBC/ VEDC and the Restaurant Resource Council
  • 2:15 PM: Workshop: How to Avoid The Top 5 Common Mistakes Restaurant Owners Make
  • 2:45 PM: Raffle and Food Sampling
  • 3:00 PM: Perfectly Seasoned Restaurant Owner and Operator Panel
  • 3:45 PM: Raffle and Food Sampling
  • 4:00 PM: “Ask An Expert” Speed Ask Breakout: Get all your questions answered by the experts

Click here to register for this event.

Virtual

Basic Bookkeeping for Entrepreneurs
Date: September 18, 2018 | 1:00 pm PDT – 3:00 pm PDT
Location: Online—Webinar
Contact: Cindy Doyl | cindy.doyl@wsbdc.org | (907) 687-9928
Organization: Washington SBDC
Fee: Free

Join this free webinar to learn the fundamentals of financial record keeping with automated software platforms like QuickBooks Online, Sage Peachtree, and Xero. Prior experience with accounting software is not required.

Topics include:

  • Accounting matters for your business
  • Types of businesses
  • Types of accounting software
  • Bookkeeping terminology
  • Accounting practices
  • Payroll
  • Accounts receivable & accounts payable
  • Inventory
  • Chart of accounts
  • Trial balances
  • Bank reconciliation
  • Major financial statements

Click here to register for this event.

G-Suite for Business: Save Time and Money While Collaborating with Others for Success
Date: September 26, 2018 | 12:00 pm PDT – 1:00 pm PDT
Location: Online—Webinar
Contact: info@e-jedi.org | (530) 926-6670
Organization: Jefferson Economic Development Institute
Fee: Free

Join this free webinar to learn how to leverage technology to work when and where you want to. Stay relevant in the changing economy by using technology, social media, and digital tools for your business.

This webinar focuses on how to use the G-Suite to work from wherever you are in the world–even while traveling or on vacation–from a netbook and smartphone with internet access. Learn tips and tricks of how to use Google’s online, cloud-based version of Microsoft Office to manage your workflow effectively.

Topics include:

  • The cloud vs. local storage
  • Gmail, Google docs, and Google sheets
  • File sharing
  • Google calendar
  • Social media integrations
  • Costs and other considerations
  • G-Suite best practices for organization and time management

Click here to register for this event. The webinar will be available as a recording if you are not able to attend live.

National Preparedness Month Webinar—Business Continuity for Small Businesses
Date: September 27, 2018 | 11:00 am PDT – 12:00 pm PDT
Location: Online—Webinar
Contact: Peter D. Smith | peter.smith@sba.gov | (317) 226-7272 Ext. 119
Organization: U.S. Small Business Administration Indiana District Office
Fee: Free

September is National Preparedness Month. Learn how to prepare, prevent, protect against, mitigate, respond to, and recover from the threats and hazards that pose the greatest risks to your business.

Click here to register for this event.

We’re looking for upcoming events to promote to small business owners like you. If you have an event you’d like to share with fellow business owners, contact us at sblending@opportunityfund.org.


For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.

Loans are subject to credit review. Additional documentation may be required for credit approval. We are an Equal Opportunity Lender. Loans will be made or arranged pursuant to California Department of Corporations Finance Lenders License #6050609.


Opportunity Fund is tackling economic inequality so that hard work and perseverance means a shot at getting ahead, not just struggling to get by. Our programs are supported by a community of donors and investors whose contributions help to fund small businesses, support college students, and build stronger families and vibrant neighborhoods. Since 1994, the team has deployed $600 million and helped 20,000 families earn, save and invest in their own futures. Opportunity Fund has earned a 4-star rating from Charity Navigator, America’s largest independent charity evaluator, for our commitment to accountability and transparency.

Visit us online at opportunityfundloan.org and follow us on Facebook and Twitter

This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from September 1 through 13.

Every two weeks, we’re sharing and promoting free or affordable events that help small business owners run their businesses better.

This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from September 1 through 13.

Northern California/Sacramento

Women Mean Business
Date: September 5, 2018 | 6:00 pm PDT – 8:00 pm PDT
Location: 275 5th St. San Francisco, CA 94103 (map it)
Contact: Erin Morris | emorris@rencenter.org | (415) 348-6227
Organization: Renaissance Entrepreneurship Center
Fee: $15

Join us for our monthly Women Mean Business series. This month, meet Renaissance client and success story Judi Henderson, the founder and owner of Mannequin Madness in Oakland. She will share her unconventional entrepreneurial journey and her tips for success to aspiring business owners. Enjoy networking and a light dinner catered by Love and Hummus—another Renaissance program graduate!

Click here to register for this event.

Minority Women’s Business Conference
Date: September 6, 2018 | 9:00 am PDT – 3:00 pm PDT
Location: Forager Tasting Room & Eatery
420 S. 1st St. San Jose, CA 95112 (map it)
Contact: (916) 446-7883
Organization: CalAsian Chamber of Commerce
Fee: $35

Did you know: 70% of Women-Owned Businesses have annual receipts of less than $25,000 and only 10% have employees – and minority women-owned businesses only account for 14% of the revenue.

Join the CalAsian Chamber of Commerce and National ACE as we bring together professional women throughout the State of California for interactive panel discussions from successful entrepreneurial women of color.

Participate in our discussion on methods and strategies towards strengthening leadership skills in business, career, and life from an entrepreneurial perspective. Network with a group of minority women business owners, political figures, and community and non-profit leaders all empowering one another.

Industry titans are joining us to create change for minority women business owners:

  • Political leaders including California State Controller Betty Yee
  • Business leaders including Walmart U.S. eCommerce Senior Vice President and General Counsel Jamie Chung
  • Tech leaders including Google TDM Program Manager Lucy Tice

Click here to register for this event.

Exploring Business Ownership: What Does it Take to Start a Business?
Date: September 12, 2018 | 5:30 pm PDT – 8:00 pm PDT
Location: 205 Chestnut St. Mt. Shasta, CA 96067 (map it)
Contact: info@e-jedi.org | (530) 926-6670
Organization: Jefferson Economic Development Institute
Fee: Free

Starting a business can be scary. Like any other successful adventure, the more prepared you are the higher chance of a positive outcome. First, ask yourself these questions:

  • Have you ever wondered what makes a successful business owner?
  • Are entrepreneurs born with special skills or are they something you can learn?
  • Are you thinking about starting a business or turning a hobby into an income?
  • Do you wonder if you have what it takes or if your idea or service would sell?

Next, join this free course to prepare your roadmap for business start-ups. Together we’ll achieve:

  • Understanding the mindset and characteristics of successful entrepreneurs
  • Exploring the different types of businesses as well as legal structures
  • Comprehending common business terminology as it applies to start-ups
  • Discovering why conducting a feasibility study is like packing the right supplies for a trip

Click here to register for this event.

Southern California/San Diego

Restaurant Resource Council: Winning Restaurant Marketing Plans
Date: September 4, 2018 | 5:30 pm PDT – 7:30 pm PDT
Location: 5121 Van Nuys Blvd. Ste 300A Sherman Oaks, CA 91403 (map it)
Contact: info@vedc.org | (818) 907-9922
Organization: VEDC
Fee: Free

Join this free workshop to learn how to establish a restaurant marketing plan through email advertising campaigns and Facebook advertising.

Click here to register for this event.

Legal Forms of Organization
Date: September 5, 2018 | 6:00 pm PDT – 8:00 pm PDT
Location: 1003 East Cooley Dr. Suite 109 Colton, CA 92324 (map it)
Contact: (909) 890-1242
Organization: Inland Empire Women’s Business Center
Fee: $20

The legal structure of your business impacts the time and the cost to launch, as well as ongoing compliance requirements. Learn from an attorney about which form of organization your business could take and the tax consequences and benefits of each type of structure.

Click here to register for this event.

Access to Capital
Date: September 12, 2018 | 6:30 pm PDT – 8:00 pm PDT
Location: The Big House
180 E. 35th St. Los Angeles, CA 90011 (map it)
Contact: Cathleen Hy | chy@pacela.org | (323) 293-6284 ext 242
Organization: PACE Finance Corporation
Fee: Free

If you’re confused by the options for where to get capital for your new business and looking for answers join PACE Business Development Center for this free workshop. Entrepreneurs, startups, and growing small businesses are welcome to join us as we navigate the complex world of access to capital.

Click here to register for this event.

Virtual

Using Census Data to *SizeUp* Your New or Existing Business
Date: September 4, 2018 | 10:30 am PDT – 11:30 am PDT
Location: Online—Webinar
Contact: 404-331-0100
Organization: U.S. Small Business Administration Georgia District Office
Fee: Free

Census data is an essential tool for entrepreneurs at any stage to get started or grow their business. Join this free webinar and learn: 

  • Use industry trends to successfully plan, jump start, and run your business
  • Use NAICS codes to locate and zoom in on business opportunities
  • Use verifiable industry analysis and census data to accelerate your business
  • Use census data to learn your industry, measure your business, and find growth opportunities

Click here to register for this event.

Establish Your Business Brand Online and In the Community—Part 1
Date: September 6, 2018 | 4:00 pm PDT – 5:00 pm PDT
Location: Online—Webinar
Contact: Sarah Espinosa | sespinos@uncfsu.edu | (910) 672-2683
Organization: Fayetteville State University Veterans Business Outreach Center
Fee: Free

“I didn’t know you existed!” If you have ever heard this—or never want to hear this—from your customers, this free webinar is for you. Join us to discuss:

  • Branding: What it means and how to create an effective brand for your business
  • Marketing: How to promote your brand using a marketing plan
  • Promotion: How to find affordable methods to establish your business brand online and in your community

Click here to register for this event. To register for part 2 all about content marketing, click here.

Grow Smart: Wealth Building Tactics for Small Business Owners
Date: September 11, 2018 | 11:00 am PDT – 12:00 pm PDT
Location: Online—Webinar
Contact: Mary Overbey
Organization: Small Business Majority
Fee: Free

Entrepreneurship can be a path to wealth and prosperity. However, it’s important to remember that wealth is not just income—it also includes financial assets like stocks or bank accounts and non-financial assets like cars and property.

Small Business Majority invites you to a free interactive webinar to help you navigate your retirement options and discover wealth building tactics for your small business.

In this presentation, we will discuss topics to help build wealth as a small business owner:

  • Growing your business’s cash reserves
  • Setting up a small business retirement plan
  • Fostering a culture of savings at your business
  • Identifying financial planning tools
  • Building wealth as a small business owner using key tactics
  • Addressing the U.S. retirement savings gap and how small business can be part of the solution
  • Utilizing guides to workplace-based retirement plans for small business owners and the self-employed
  • Locating helpful tools and resources
  • And more

Click here to register for this event.

We’re looking for upcoming events to promote to small business owners like you. If you have an event you’d like to share with fellow business owners, contact us at sblending@opportunityfund.org.


For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.

Loans are subject to credit review. Additional documentation may be required for credit approval. We are an Equal Opportunity Lender. Loans will be made or arranged pursuant to California Department of Corporations Finance Lenders License #6050609.


Opportunity Fund is tackling economic inequality so that hard work and perseverance means a shot at getting ahead, not just struggling to get by. Our programs are supported by a community of donors and investors whose contributions help to fund small businesses, support college students, and build stronger families and vibrant neighborhoods. Since 1994, the team has deployed $600 million and helped 20,000 families earn, save and invest in their own futures. Opportunity Fund has earned a 4-star rating from Charity Navigator, America’s largest independent charity evaluator, for our commitment to accountability and transparency.

Visit us online at opportunityfundloan.org and follow us on Facebook and Twitter

Pay-per-click options like Yelp and Google Adwords may seem cheap up front, but it’s best to understand what you’re getting into before you hand over your credit card information to buy ad views. Read how much affordable advertising really costs and how to maximise your marketing budget.

Pay-per-click options like Yelp and Google Adwords may seem cheap up front, but it’s best to understand what you’re getting into before you hand over your credit card information to buy ad views. Read how much affordable advertising really costs and how to maximise your marketing budget.

 

How Much Pay-Per-Click (PPC) Actually Costs

How does PPC work? You create an ad online and pay a small amount each time someone clicks on it. Depending on how large of an audience you want to reach and how popular your business’ category is, you could pay more or less for each click. Other companies bid on this ad space, so set bid limits on your ads and resist the urge to keep increasing your limit because a competitor bumped your ad.

Paying for clicks through services like Google Adwords or Yelp is actually complicated to determine your return on investment (ROI). You can pour hundreds of dollars into an ad campaign – paying for dozens of visits to your website – and only convert a handful of sales. Unless you have a stellar website and attractive products, you might be disappointed to find that PPC ads aren’t very effective for your business. And even if you do, some sites like Yelp make it especially difficult to track the ROI of your Yelp ads.

This method can be even less effective for small businesses that aren’t ecommerce-based. It is nearly impossible to track how many customers eat at your restaurant because they saw your ad. You’ll need to get creative. For example, many restaurants offer free products or a coupon for checking in on Yelp.

More Advertising Alternatives

Whether you’re ready to invest the money and test PPC ads or you’ve decided it isn’t the best option for your small business, here are some alternatives to popular PPC ad campaigns. See which options are manageable for you, try them out, and analyze the most effective advertising strategy for your unique business.

  • Local community boards: Tacking up flyers in local coffee shops, cafes, and libraries are an easy way to advertise your business for little to no money. Use this space to promote events, contests, sales, and coupons your small business is offering.
  • Micro influencers: We’ve written before about how you can utilize social influencers to promote your small business, and this method is only getting more popular. Read our blog post for more information, but the main idea is that you can pay people who have influence over others to promote your business for a small fee or free products.
  • Business Directories: While not strictly considered ads, getting your business listed in online and local directories is an effective way to increase brand awareness and attract customers. Popular sites such as Yelp are good places to start, and consider looking into chambers of commerce and local business directories.
  • Guerilla marketing: Using covert methods of advertising is gaining in popularity and notoriety. While we do not recommend following big brands’ in illegal and ethically ambiguous stunts, there are still effective and inexpensive ways your business can use guerilla marketing. Try sidewalk chalk, wall murals (with permission from the property owner),  creative decals, paying for someone’s coffee and handing them a business card, etc. Always consult your legal advisor before executing any guerilla marketing campaigns.

 

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.

Loans are subject to credit review. Additional documentation may be required for credit approval. We are an Equal Opportunity Lender. Loans will be made or arranged pursuant to California Department of Corporations Finance Lenders License #6050609.


Opportunity Fund is tackling economic inequality so that hard work and perseverance means a shot at getting ahead, not just struggling to get by. Our programs are supported by a community of donors and investors whose contributions help to fund small businesses, support college students, and build stronger families and vibrant neighborhoods. Since 1994, the team has deployed $600 million and helped 20,000 families earn, save and invest in their own futures. Opportunity Fund has earned a 4-star rating from Charity Navigator, America’s largest independent charity evaluator, for our commitment to accountability and transparency.

Visit us online at http://opportunityfundloan.org and follow us on Facebook and Twitter

This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from August 16 through 31.

Every two weeks, we’re sharing and promoting free or affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California.

Here are the best upcoming events from August 16 through 31.

Northern California/Sacramento

San Joaquin Small Business Resource Workshop
Date: August 21, 2018 | 6:00 pm PDT – 8:00 pm PDT
Location: 21991 Colorado Ave. San Joaquin, CA 93660 (map it)
Contact: Eduardo Gonzalez | edgonzalez@csufresno.edu | (559) 278-0542
Organization: San Joaquin Rural Development Center
Fee: Free

Join Opportunity Fund and other Fresno area small business organizations at San Joaquin Small Business Resource Workshop presented by Fresno State Small Business University. Together with these organizations, we will share information on small business resources and technical assistance to help you get on the path to business ownership, improve your existing business, or help your business grow!

The following organizations are scheduled to present:

  • Opportunity Fund
  • City of San Joaquin
  • San Joaquin Chamber of Commerce
  • Mexican Consulate
  • Access+Capital
  • Small Business Administration (SBA)
  • BlueTech Valley
  • Economic Development Agency (EDA)
  • Ventanilla de Asesoria Financiera Fresno

Click here to register for this event.

Start-Up Basics
Date: August 22, 2018 | 5:30 pm PDT – 7:30 pm PDT
Location: 10183 Truckee Airport Rd. Truckee, CA 96161 (map it)
Contact: scorennv@gmail.com | (844) 232-7227
Organization: SCORE Northern Nevada
Fee: Free

Join this free workshop to learn the basics of starting a business. Start with confidence and success with these topics:

  • Critical success factors
  • Your idea: evaluate, test, and protect
  • Legal structures
  • Marketing
  • Financial management
  • Your business launch

Click here to register for this event.

Take the “Work” Out of Networking: A Business Networking Workshop
Date: August 22, 2018 | 6:00 pm PDT – 7:30 pm PDT
Location: Dr. Martin Luther King, Jr. Library—SJPL Works 3rd Floor
150 E. San Fernando St. San Jose, CA 95112 (map it)
Contact: sjplworks@sjlibrary.org | (408) 808-2310
Organization: SJPL Works
Fee: Free

Walking into a room filled with people you don’t know and creating a relationship out of thin air can be exciting. On the other hand, few activities in the business world create as much apprehension as networking does. Networking can be a very powerful tool when approached with preparation and the right goals in mind.

This workshop presented by Jerome Dees, Director of Sales and Operations of Le Boulanger, will help you get started with effective networking.

Topics include:

  • Identifying the types of events to attend
  • Crafting your elevator pitch
  • Sharing creative ways to introduce yourself to others
  • Expressing your value to others

Click here to register for this event. Parking validation for 4th St. garage will be provided at the program.

Southern California/San Diego

Hands on Website Design
Date: August 21, 2018 | 5:30 pm PDT – 7:30 pm PDT
Location: 5121 Van Nuys Blvd. Ste 300A Sherman Oaks, CA 91403 (map it)
Contact: info@vedc.org | (818) 907-9922
Organization: VEDC
Fee: Free

Join this free workshop to learn hands-on skills for creating your own website. No previous web design skills are necessary. Together we’ll learn the skills to build a fully functional website for your business.

Click here to register for this event.

Federal & State Basic Payroll Tax Seminar
Date: August 28, 2018 | 9:00 am PDT – 3:00 pm PDT
Location: 1055 Wilshire Blvd., Suite 900B Los Angeles, CA 90017 (map it)
Contact: Daniel Ing | ding@pacela.org |(213) 353-9400
Organization: PACE Finance Corporation
Fee: Free

This workshop will cover both federal and California state payroll tax reporting requirements. Topics will include:

  • Reporting forms
  • Employer obligations
  • Payment requirements
  • Independent contractor reporting requirements

Click here to register for this event.

The Six Key Components to Business Success
Date: August 29, 2018 | 6:00 pm PDT – 8:00 pm PDT
Location: 1003 East Cooley Dr. Suite 109 Colton, CA 92324 (map it)
Contact: (909) 890-1242
Organization: Inland Empire Women’s Business Center
Fee: $20

Are you running your business or it is running you? Join us for the Six Key Components™ of a successful business: a set of simple, practical, and proven tools to help you focus on priorities, crystallize your vision, get clear on issues, and gain traction for your business.

Click here to register for this event.

Virtual

Discover Tools for Success at your Public Library
Date: August 22, 2018 | 12:00 pm PDT – 1:00 pm PDT
Location: Online—Webinar
Contact: Traci Hansen | thansen@thurstonedc.com | (360) 754-6320
Organization: Washington Center for Women in Business
Fee: Free

Let’s Talk Business is a free weekly webinar series occurring every Wednesday from 12:00 – 1:00 pm Pacific hosted by the Washington Center for Women in Business.

LTB features presenters with a wide range of business backgrounds to present or answer questions on a variety of business topics. This week’s theme is how to use free tools at the public library to grow your business.

The secret to business success may already be in your wallet: your public library card. At every stage of your business, your local public library can save you time and money. Learn about the transformative free resources for small business owners and entrepreneurs available in your own neighborhood and online.

You will learn how to use common public library resources to:

  • Conduct market and customer research
  • Learn about essential small business topics like marketing, finance, technology, law, and planning
  • Connect with mentoring and networking opportunities

Click here to register for this event. For a complete listing of past and upcoming LTB webinars, click here.

Digital Fluency: Online Tools and Technology for Business Success
Date: August 22, 2018 | 12:00 pm PDT – 1:00 pm PDT
Location: Online—Webinar
Contact: info@e-jedi.org | (530) 926-6670
Organization: Jefferson Economic Development Institute
Fee: Free

Changes in technology are difficult to keep up with, especially for business owners already focused on  required tasks to run a company. Join this webinar and learn how to navigate the online world to utilize technology resources to support your business. Topics include:

  • Find and access free tools on the internet: templates, images, education, media, and more
  • Spot legal and ethical sources for repurposing content
  • Tell the difference between fake and trustworthy sources
  • Understand best practices in using and sharing online content
  • Develop a technology mindset
  • Research with Google, YouTube, and other online resources
  • Use social media for promotion and marketing
  • Explore free productivity tools and templates
  • Compare paid and free software resource options

Click here to register for this event.

Where’s the Money? 10 Small Business Loan Types & How to Qualify
Date: August 23, 2018 | 10:00 am PDT – 11:00 am PDT
Location: Online—Webinar
Contact: monmouthscore@gmail.com | (732) 224-2573
Organization: Monmouth (N.J.) SCORE
Fee: Free

Did you know: There are over 44 different types of small business financing. Business owners often get frustrated and overwhelmed when looking for financing. It’s easy to chase the financing that’s marketed to you. This webinar will help you recognize the offers that are best for your business and the those you can actually get.

Join Gerri Detweiler, Nav education director, and learn how to identify the financing that’s right for you based on your current qualifications.

You’ll learn about the top 10 types of small business financing, including:

  • Typical lender requirements for each type of financing
  • Preparations for financing
  • Ways to increase your odds for approval
  • Strategies for avoiding costly surprises
  • Financing options for those without good credit or just starting out
  • Common credit obstacles and ways to overcome them

Click here to register for this event.

We’re looking for upcoming events to promote to small business owners like you. If you have an event you’d like to share with fellow business owners, contact us at sblending@opportunityfund.org.


For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.

Loans are subject to credit review. Additional documentation may be required for credit approval. We are an Equal Opportunity Lender. Loans will be made or arranged pursuant to California Department of Corporations Finance Lenders License #6050609.


Opportunity Fund is tackling economic inequality so that hard work and perseverance means a shot at getting ahead, not just struggling to get by. Our programs are supported by a community of donors and investors whose contributions help to fund small businesses, support college students, and build stronger families and vibrant neighborhoods. Since 1994, the team has deployed $600 million and helped 20,000 families earn, save and invest in their own futures. Opportunity Fund has earned a 4-star rating from Charity Navigator, America’s largest independent charity evaluator, for our commitment to accountability and transparency.

Visit us online at opportunityfundloan.org and follow us on Facebook and Twitter

This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from August 1 through 15.

Every two weeks, we’re sharing and promoting free or affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from August 1 through 15.

Northern California/Sacramento

Women Mean Business: Getting Ready for Holiday Sales
Date: August 8, 2018 | 6:00 pm PDT – 8:00 pm PDT
Location: 275 5th St. San Francisco, CA 94103 (map it)
Contact: Erin Morris | emorris@rencenter.org | (415) 348-6227
Organization: Renaissance Entrepreneurship Center
Fee: $15

It’s never too early to prepare your business for a busy holiday season! Join us for an evening of networking, panel discussion, and light dinner with experienced business owners and experts on:

  • Digital marketing
  • Inventory
  • Finance
  • E-commerce

You don’t have to be a business owner to attend this event! Anyone who is interested in hearing from experts on these topics is welcome. Speakers include Jennie Lennick of Jenny Lemons, Laurie Kanes of 12 Small Things and Laurie O’Hara of Working Solutions.

Click here to register for this event.

Marketing your business
Date: August 9, 2018 | 6:00 pm PDT – 8:00 pm PDT
Location: 1887 Monterey Rd. 2nd Floor San Jose, CA, 95112 (map it)
Contact: Mimi Hernandez | mimihndz@sbdchc.org | (408) 385-9151
Organization: Silicon Valley SBDC
Fee: Free

This free workshop will help business owners develop tools to find clients and extend your client base to increase sales.

Click here to register for this event.

Women’s Empowerment Night
Date: August 13, 2018 | 6:00 pm PDT – 8:00 pm PDT
Location: Moseley’s Hilltop Tasting Room
2158 Hilltop Dr. Redding, CA 96002 (map it)
Contact: info@e-jedi.org | (530) 926-6670
Organization: Jefferson Economic Development Institute
Fee: Free

AWE Redding California, WE Thrive Women’s Business Center at JEDI Group, and Women of Vision Movement invite you to an evening of networking, wine, and fun at Escape Redding.

When women support each other, incredible things happen. Come and witness magic unfold as we embrace our individual uniqueness, make new connections, strengthen bonds. and share creative approaches to career, business, and life!

Agenda:

  • 6pm – 7pm: Networking and Introductions
  • 7pm – 8pm: Optional fun at Escape Redding or stay in the Moseley’s Tasting Room to make new connections. Purchase your own wine at Moseley’s Tasting Room.

Click here to register for this event.

Southern California/San Diego

Cash Flow Management
Date: August 8, 2018 | 10:00 am PDT – 12:00 pm PDT
Location: 1055 Wilshire Blvd. Suite 900B Los Angeles, CA 90017 (map it)
Contact: Daniel Ing | ding@pacela.org |(213) 353-9400
Organization: PACE Finance Corporation
Fee: Free

Understanding cash flow is crucial for every business to ensure healthy growth and business expansion. Join this workshop to learn:

  • What is cash flow
  • How to manage cash flow effectively
  • How to create a sound financial plan
  • How to calculate a break-even point

Click here to register for this event.

Getting Started with Social Media – Using Social Media to Drive Leads
Date: August 8, 2018 | 1:00 pm PDT – 3:00 pm PDT
Location: Chaffey College—Info Tech Center 3rd Floor Room 310
13170 7th Street Chino, CA 91710 (map it)
Contact: Diana Cescolini | diana.cescolini@scorevolunteer.org | (951) 652-4390
Organization: Inland Empire SCORE
Fee: $20

Learn the difference between Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+ for your business in this seminar on social media.

Topics include:

  • How to choose the right social media platforms for your business
  • How to get started with each platform
  • How to use each social media platform to drive business

Click here to register for this event.

Empowering Mompreneurs: 3 Simple Steps to Avoid Burnout
Date: August 15, 2018 | 6:00 pm PDT – 8:00 pm PDT
Location: 1003 East Cooley Dr. Suite 109 Colton, CA 92324 (map it)
Contact: (909) 890-1242
Organization: Inland Empire Women’s Business Center
Fee: $20

Being a mompreneur is about more than just work-life balance. It takes organization, management, and a serious commitment. Join scientist and mompreneur facilitator Tonya Moore and learn simple, proven strategies on how to have both a happy family and a thriving business.

Click here to register for this event.

Virtual

Google Tools to Start or Manage Your Business – Part 1 of 2
Date: August 2, 2018 | 4:00 pm PDT – 5:00 pm PDT
Location: Online—Webinar
Contact: Sarah Espinosa | sespinos@uncfsu.edu | (910) 672-2683
Organization: Fayetteville State University Veterans Business Outreach Center
Fee: Free

Learn about no-cost software options from Google that can help you start or manage your business without adding extra costs to your bottom line.

Click here to register for this event and find information about Part 2 here.

After Lunch Webinar Series: A Small Business Guide to Intellectual Property
Date: August 9, 2018 | 1:00 pm PDT – 2:30 pm PDT
Location: Online—Webinar
Contact: rnsbdc@business.rutgers.edu | (973) 353-5950
Organization: Rutgers Newark (N.J.) SBDC
Fee: Free

If you have an idea, product, or service you believe in, you want to protect it. The Intellectual Property (IP) Basics Webinar is designed to give entrepreneurs, small business owners, and independent inventors the knowledge and tools to protect their assets and integrity of their business.

This workshop will help you to better understand the different types of IP and how to protect them. At the end of this workshop, you will be able to:

  • Obtain a clear understanding of what intellectual property is
  • Differentiate between patents, trade secrets, copyright protection, and trademarks
  • Identify issues generally found in patents, trade secrets, copyrights, and trademarks
  • Obtain helpful resources for guidance

Click here to register for this event.

4 Easy Steps to Setting Up your Business Website
Date: August 15, 2018 | 9:00 am PDT – 10:00 am PDT
Location: Online—Webinar
Contact: (678) 335-5600 ext. 120
Organization: Access to Capital for Entrepreneurs
Fee: Free

This webinar will cover four easy steps to set up a website that will drive business and increase sales:

  • Selecting a web domain and hosting service
  • Setting up a customized business email address
  • Choosing the best website for your brand
  • Including the right content for your website

Click here to register for this event.

We’re looking for upcoming events to promote to small business owners like you. If you have an event you’d like to share with fellow business owners, contact us at sblending@opportunityfund.org.


For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.

Loans are subject to credit review. Additional documentation may be required for credit approval. We are an Equal Opportunity Lender. Loans will be made or arranged pursuant to California Department of Corporations Finance Lenders License #6050609.


Opportunity Fund is tackling economic inequality so that hard work and perseverance means a shot at getting ahead, not just struggling to get by. Our programs are supported by a community of donors and investors whose contributions help to fund small businesses, support college students, and build stronger families and vibrant neighborhoods. Since 1994, the team has deployed $600 million and helped 20,000 families earn, save and invest in their own futures. Opportunity Fund has earned a 4-star rating from Charity Navigator, America’s largest independent charity evaluator, for our commitment to accountability and transparency.

Visit us online at opportunityfundloan.org and follow us on Facebook and Twitter

This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from July 16 through 31.

Every two weeks, we’re sharing and promoting free or affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from July 16 through 31.

Northern California/Sacramento

Before You Sign that Lease
Date: July 18, 2018 | 6:00 pm PDT – 8:30 pm PDT
Location: 1500 MacDonald Ave. Richmond, CA 94801 (map it)
Contact: Lucero De Leon | ldeleon@rencenter.org | (510) 221-2003
Organization: Renaissance Entrepreneurship Center
Fee: Free

The pre-printed lease form looks daunting and the broker is pressuring you to sign right now – but wait! There are many parts of office, retail, or other commercial leases that you can and should negotiate with the landlord to increase the odds of success for your business.

An experienced business and real estate attorney from the San Francisco Community Business Law Center will help you learn how to make well-informed commercial tenant decisions and prepare for landlord negotiations.

Although taught by an experienced business attorney, this class does not constitute legal advice.

Click here to register for this event.

Explore Your Psychology of Money – Build Financial Strength and Ease
Date: Starts July 19, 2018 | 5:30 pm PDT – 8:00 pm PDT
Location: 205 Chestnut St. Mt. Shasta, CA 96067 (map it)
Contact: info@e-jedi.org | (530) 926-6670
Organization: Jefferson Economic Development Institute
Fee: $15

Building Financial Strength and Ease offers an overview of key psychology of money issues that either support your goals or hold you back. As our money cycles through four phases of activity—income, spending, saving, and investing—we need to manage each phase to make our daily financial habits support our goals. This seminar will help you get all your resources powered up and on track for more prosperous living.

Join us for two sessions July 19 and 26 to get answers to your questions about your business financial goals.

Topics include:

  • Realizing the amazing power of an income goal—and what stops us
  • Enhancing squirrel intelligence for better quality of life
  • Balancing today’s enjoyment with tomorrow’s plans
  • Positioning your money to grow
  • Implementing Aha! skills from Tapping into Wealth

Click here to register for this event.

Small Business Taxes
Date: July 24, 2018 | 3:00 pm PDT – 5:00 pm PDT
Location: 455 Market St. Suite 600 San Francisco, CA 94105 (map it)
Contact: sfscore@sfscore.org | (415) 764-4964
Organization: San Francisco SCORE
Fee: $35

Tax laws are changing. Learn the IRS regulations that apply to small business owners and get answers to your tax questions in this informative and interactive live seminar. Topics covered include tax deductions and commonly used tax strategies for individuals, corporations, and LLCs.

Click here to register for this event.

Southern California/San Diego

Start-Up Workshop
Date: July 17, 2018 | 10:00 am PDT – 12:00 pm PDT
Location: 2900 S. Crenshaw Blvd. Los Angeles, CA 90016 (map it)
Contact: Cathleen Hy | chy@pacela.org | (323) 293-6284
Organization: PACE Finance Corporation
Fee: Free

If you are planning to start your business and you want to start on the right track, please join us at our next Small Business Start-Up workshop. We’ll cover the nuts and bolts of starting a small business:

  • Start up cost of your business
  • Your target audience
  • Finding and retaining clients
  • 5 Cs of the loan application process
  • Business plan writing
  • Credit counseling and loan packaging
  • Basic licenses and permits: Business license, DBA. Seller’s permit. EIN
  • Types of business entities

Alternately, you can schedule an appointment to sit down with our counselors to see what steps you can begin to take towards setting up your business and giving it the best chance for success.

Click here to register for this event.

Social Media for the Busy Entrepreneur
Date: July 27, 2018 | 1:00 pm PDT – 4:00 pm PDT
Location: 8825 Aero Dr. Suite 102 San Diego, CA 92123 (map it)
Contact:  workshop0140@scorevolunteer.org | (858) 283-1100
Organization: San Diego SCORE
Fee: $20

Social media is a necessary component of business marketing. The most successful businesses on social media have developed a smart marketing strategy that includes setting goals and objectives, utilizing the best tools to engage with their target audience, and consistently analyzing their return on investment.

As a busy entrepreneur, you can do all these things above and still manage the other stresses of your job with the skills you’ll learn during this hands-on workshop. Learn how to make the most of your time and resources and unleash the power of social media to take your social engagement to the next level. You will learn the most relevant, proven tactics for social media success that will save you time and money.

Click here to register for this event.

Stress-Free Business Taxes
Date: July 28, 2018 | 9:00 am PDT – 12:00 pm PDT
Location: 1003 East Cooley Dr. Suite 109 Colton, CA 92324 (map it)
Contact: (909) 890-1242
Organization: Inland Empire Women’s Business Center
Fee: $20

Take the stress out of preparing for your business taxes with this workshop. We’ll cover the basics, from business tax requirements through working from home to deductions, credits, and record keeping to get you ready for a stress-free tax day.

Click here to register for this event.

Virtual

Outdo Your Competition by Optimizing Your Online Search Listing
Date: July 19, 2018 | 10:00 am PDT – 11:00 am PDT
Location: Online—Webinar
Contact: monmouthscore@gmail.com | (732) 224-2573
Organization: Monmouth (N.J.) SCORE
Fee: Free

Consumers use search engines to find information about local businesses. As local online marketing gets more competitive, the first page of Google search results gets smaller and smaller. You can make your business stand out with the tips from this free webinar. We’ll demonstrate how to optimize your Google My Business listing and other local search strategies.

Topics include:

  • Listings: The top online directories and citation sites to host your business listing
  • Name, Address, Phone Number (NAP): What is it and why it’s so important
  • Pictures: The right images to add to your listing and how to do it
  • The new Google My Business: How the Q&A feature can backfire if you’re not prepared
  • Maintaining your listing: Why frequently logging into your listing is crucial and how you can say ahead of your competition
  • Videos: Length, content, formats, and more
  • Local SEO strategies: How to find the gaps and beat your competitors to the punch

Please claim and verify your Google My Business listing before attending this webinar to get the most out of the material.

Click here to register for this event.

Discovering What Works in Social Media
Date: July 27, 2018 | 9:00 am PDT – 10:00 am PDT
Location: Online—Webinar
Contact: John Merlino | jmerl018@live.kutztown.edu | (973) 879-3549
Organization: Kutztown (Penn.) SBDC
Fee: Free

Join John Merlino, Kutztown SBDC social media guru, for this 45-minute webinar about discovering what works in social media.

Learn how to attract customers via social media by developing best practices for your business through integrating your goals with designing and tracking the performance of content relevant in your industry.

Click here to register for this event.

Low Cost Marketing Ideas
Date: July 30, 2018 | 9:00 am PDT – 10:30 am PDT
Location: Online—Webinar
Contact: info@TheInstituteNC.org | (919) 956-8889
Organization: The Women’s Business Center of North Carolina
Fee: Free

Learn how to create a marketing strategy that supports your business goals. This seminar will cover some of the best free and low-cost marketing tools and explore creative ways to promote your business without breaking the bank or your budget.

Click here to register for this event.

We’re looking for upcoming events to promote to small business owners like you. If you have an event you’d like to share with fellow business owners, contact us at sblending@opportunityfund.org.


For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.

Loans are subject to credit review. Additional documentation may be required for credit approval. We are an Equal Opportunity Lender. Loans will be made or arranged pursuant to California Department of Corporations Finance Lenders License #6050609.


Opportunity Fund is tackling economic inequality so that hard work and perseverance means a shot at getting ahead, not just struggling to get by. Our programs are supported by a community of donors and investors whose contributions help to fund small businesses, support college students, and build stronger families and vibrant neighborhoods. Since 1994, the team has deployed $600 million and helped 20,000 families earn, save and invest in their own futures. Opportunity Fund has earned a 4-star rating from Charity Navigator, America’s largest independent charity evaluator, for our commitment to accountability and transparency.

Visit us online at opportunityfundloan.org and follow us on Facebook and Twitter

Is your small business booming, and you are looking into expanding? Franchising your business can be a great opportunity, but it could get expensive. Read how much franchising really costs.

Is your small business booming, and you are looking into expanding? Franchising your business can be a great opportunity, but it could get expensive. Read how much franchising really costs.

 

So You Think You Want To Franchise

If you’re looking to expand your successful small business after a few years of sky-high sales and customer demand you can no longer meet, franchising may be a good idea. It can also be a great opportunity you can give to current employees or family members who you know you can trust.

When you sell a franchise, you will receive a franchise fee, but you won’t retain much of that fee after all your expenses. You really make your money from ongoing royalties.

This is where it is important to choose the right person to be your franchisee. Similar to choosing a good business partner, you need to be able to trust this person to successfully run a business and work well with you. If you allow the wrong person to franchise your business, you could lose money and your business’ good reputation.

Once you decide that franchising is the direction you want to take, consider hiring a consultant. Being a business owner-operator is very different from managing and opening franchises. This is a complicated process legally and financially, so you’ll want someone who is already an expert to help you.

 

Who Pays For What?

It may be confusing at first to understand your costs as the franchisor versus what your franchisee will pay for themselves. Here is a brief rundown of who pays for what:

You will cover:

  • Marketing materials and collateral: You need to attract franchise buyers, develop a cohesive handbook for your franchisee, and advertise to your community that a new location is opening once everything is settled. Depending on your own skill level versus hiring professionals to help, this could cost a few thousand dollars.
  • Training and supporting your franchisee: You want to maintain quality control and your business’ reputation, so you will need to spend a considerable amount of your time to train them and support them when the franchise is open. You may also need to pay current employees to mentor and train future employees for the new location.
  • Hiring a franchise lawyer: Hiring a specialist lawyer can cost you upwards of $25,000 to set up the franchise and keep them on retainer for at least a couple of years. You may even need to change your business structure. As the laws and taxes surrounding franchises are incredibly complicated, this is a step you should not skip unless you have a law background yourself.
  • Legal and regulatory fees: In addition to filing initial paperwork with your state’s attorney general – which can range from $1,000 to $2,000 depending on where you are located – you will have yearly costs. The FTC requires a lot of compliance for franchising. Take a look here for a guide on how to comply. Have your lawyer go over it with you.
  • Taxes and Audits: Taxes are never fun or easy, especially when you have a business and are making changes. Franchised businesses must be audited every year, so your accountant fees will probably increase as well as possibly thousands of dollars in extra taxes. Look through your state’s Franchise Tax Board for more information.

They will cover:

  • Initial franchise fee: When you sell a franchise, you will charge them a fee (which averages around $30,000 and will go towards helping you cover all your initial costs).
  • Real estate: While you may want to help when selecting where the new franchise will be, the franchisee typically pays for all real estate and related costs including insurance, rent, property taxes, maintenance, etc.
  • Startup costs and working capital: When it comes to all the usual costs associated with starting a business, you shouldn’t pay any of that. The franchisee pays all expenses for hiring and training new employees, decoration not already provided by you (according to your guideline that you will need to create), inventory, taxes, payroll, and more. You started your own small business, you know these expenses like the back of your hand.
  • Ongoing royalties: This is where you make up for all your costs and start making a profit from your expansion. Carefully calculate the percentage you’ll charge, because over time the difference between 5% and 6% will add up in missed profits.

Need more information or want to find a franchise consultant? Check out the International Franchise Association. Need a small business loan to cover some of these costs before the royalties start rolling in? Call Opportunity Fund today.

 

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.

Loans are subject to credit review. Additional documentation may be required for credit approval. We are an Equal Opportunity Lender. Loans will be made or arranged pursuant to California Department of Corporations Finance Lenders License #6050609.


Opportunity Fund is tackling economic inequality so that hard work and perseverance means a shot at getting ahead, not just struggling to get by. Our programs are supported by a community of donors and investors whose contributions help to fund small businesses, support college students, and build stronger families and vibrant neighborhoods. Since 1994, the team has deployed $600 million and helped 20,000 families earn, save and invest in their own futures. Opportunity Fund has earned a 4-star rating from Charity Navigator, America’s largest independent charity evaluator, for our commitment to accountability and transparency.

Visit us online at http://opportunityfundloan.org and follow us on Facebook and Twitter

Opportunity Fund. Working Capital for Working People. opportunityfund.org