Alejandra made her dream to open her own cosmetics store come true through hard work. When she needed a small business loan to grow, Opportunity Fund was there to help. Thanks to our small business loans, Ale’s Bissu Makeup Store now has two locations in Corona.

 

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Alejandra made her dream to open her own cosmetics store come true through hard work. When she needed a small business loan to grow, Opportunity Fund was there to help. Thanks to our small business loans, Ale’s Bissu Makeup Store now has two locations in Corona.

A Beautiful Dream of Business Ownership

Alejandra Dominguez started Ale’s Bissu Makeup Store in Corona in 2016. She made her dream to start her own cosmetics store happen, armed with a Wells Fargo credit card with a limit of $1,500. She worked with her husband Jorge to establish the business, which was a major change for her and her family.

“I used to be a normal housewife who was completely dependent on my husband’s income to buy everything for the house,” Alejandra said. “Before I started this business, I did not help financially in any way.”

Alejandra’s goals of business ownership remained strong. “I wanted to be independent and succeed in life,” she said.

As gifted makeup artist, Alejandra offers quality cosmetics and tools plus excellent customer service at Ale’s Bissu Makeup Store. “We sell high quality products at reasonable prices,” she said. “Our motto is to never have high prices.”

Ale's Bissu Makeup Store - Alejandra

Alejandra helps her customers find the right makeup (photo courtesy of Michael Microulis)


She also offers free makeup tutorial workshops for clients in her Corona neighborhood. “We noticed some clients may not be able to afford classes,” she said. “Our clients are our priority.  I’m excited to help people in my community.”

With a knack for beauty and a passion for helping people, Alejandra was set up for success. However, she ran into a snag when she needed a working capital loan to help grow her business.

Building a Strong Financial Foundation

She reached out to AMPAC Tri State CDC in the Inland Empire. As a key community partner of Opportunity Fund, they connected Alejandra to our loan consultant Adela Escobar. Adela helped close a $10,001 loan for Ale’s Bissu Makeup Store in November 2017, with a reduced rate thanks to our partnership with the Tory Burch Foundation to support women entrepreneurs. The loan helped Alejandra purchase more products for her store and later helped her expand the business.

Ale's Bissu Makeup Store - Alejandra and Adela

Alejandra worked with her loan consultant Adela to get the financing her business needed (photo courtesy of Michael Microulis)

“We decided to expand and rented a kiosk at Tyler Mall,” Alejandra said. Together with her staff–her husband Jorge and two other employees–Alejandra is operating two locations in Corona and keeping up with her pledge to help the community with better access to cosmetics and tutorials.

“I had been denied for credit with banks and credit unions, but Opportunity Fund believed in me and in my dreams,” she said.

Alejandra’s goals are growing alongside her business. “I want to provide employment to my community,” she said. “I came to this country from Mexico to stand out and be a successful person. My business has helped me understand my passion of being a businesswoman and helping people. Opportunity Fund will be part of my team for success.”

We’re proud to support entrepreneurs with big dreams like Alejandra and we’re proud to see her business and goals grow.

We hope this story has inspired you, too.  At Opportunity Fund, we offer easy-to-get, fast, and affordable small business loans to help small business owners succeed.  Visit our home page to find out more.


Opportunity Fund is tackling economic inequality so that hard work and perseverance means a shot at getting ahead, not just struggling to get by. Our programs are supported by a community of donors and investors whose contributions help to fund small businesses, support college students, and build stronger families and vibrant neighborhoods. Since 1994, the team has deployed $600 million and helped 20,000 families earn, save and invest in their own futures. Opportunity Fund has earned a 4-star rating from Charity Navigator, America’s largest independent charity evaluator, for our commitment to accountability and transparency.

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Opportunity Fund. Working Capital for Working People. opportunityfund.org