This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from July 1 through 15.

Every two weeks, we’re sharing and promoting free or affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from July 1 through 15.

Northern California/Sacramento

Coffee with a Business Advisor
Date: July 2, 2018 | 2:00 pm PDT – 4:00 pm PDT
Location: Dr. Martin Luther King, Jr. Library—Third Floor: SJPL Works
150 E. San Fernando St. San Jose, CA 95112 (map it)
Contact: | (408) 808-2310
Organization: SJPL Works
Fee: Free

Come and meet with expert business advisors with real world experience who help local businesses across many different industries. These advisors are here to answer your questions, provide guidance, and share feedback.

Registration is encouraged. Parking validation for 4th St. garage will be provided at the program.

Click here to register for this event.

Simple Steps for Starting Your Business
Date: July 9, 2018 | 6:30 pm PDT – 9:00 pm PDT
Location: Capitola City Hall—Community Room
420 Capitola Ave. Capitola, CA 95010 (map it)
Contact: John Yost | | (831) 621-3735
Organization: Santa Cruz SCORE
Fee: $20

This SCORE workshop can help you understand what it takes to successfully start a small business. The workshop is intended to help new and early-stage businesses by presenting a broad overview of subjects that will impact the success or failure of that of that business.

Pre-registration is suggested as seating is limited.

Click here to register for this event.

Modesto: Business Startup
Date: July 10, 2018 | 8:00 am PDT – 10:00 am PDT
Location: 1625 I St. Modesto, CA 95354 (map it)
Contact: Peni Hogwood | | (209) 422-6416
Organization: Valley Sierra SBDC
Fee: Free

If you dream of owning your own business and think you have what it takes to be successful, this free two hour workshop is for you. Join Valley Sierra SBDC to learn the basics of starting a new business.

We’ll address your questions about business startup, including:

  • Is my idea viable?
  • What kind of financing will it take to open my business?
  • Why do I need a business plan?
  • What are the risks, pitfalls, and requirements of opening a new business?

Keep up with free monthly business startup workshops from Valley Sierra SBDC in Modesto, Los Banos, and Merced, every 2nd Tuesday and/or 3rd Thursday of the month. Click here for the center calendar.

Click here to register for this event.

Southern California/San Diego

1-on-1 Business Counseling
Date: July 9, 2018 | 4:00 pm PDT – 8:00 pm PDT
Contact: Steve Meng | | (213) 353-9400
Organization: PACE Finance Corporation
Fee: Free

PACE Business Loan Officer Steve Meng will be available at the Central Library to answer your business questions. Schedule your 1 on 1 appointment with him by email at to discuss topics such as:

  • Starting a business in Los Angeles
  • Obtaining a license and permit
  • Writing a business plan
  • Marketing
  • Preparing a financial statement
  • And more

Please contact Steve for location information.

The ABCs of Starting Your Own Business
Date: July 12, 2018 | 4:00 pm PDT – 6:00 pm PDT
Location: Highgrove Public Library
530 Center St. Riverside, CA 92507 (map it)
Contact: (909) 890-1242
Organization: Inland Empire Women’s Business Center
Fee: Free

Join this free workshop learn to start a business. In this workshop, we’ll explore the first steps to creating a business, the legal structure your business might take, funding sources that are available to small businesses, and why business planning plays such a big role in startup success.

Click here to register for this event.

Women’s Networking Breakfast
Date: July 13, 2018 | 7:45 am PDT – 11:00 am PDT
Location: Sheraton Mission Valley
1433 Camino del Rio South San Diego, CA 92108 (map it)
Contact: | (858) 283-1101
Organization: San Diego SCORE
Fee: $20 before July 6 | $25 after July 6

Join San Diego SCORE for the Women’s Networking Breakfast event: Everything You Need to Build a Business Enterprise Can Be Learned from Dr. Seuss.

Michelle Bergquist, nationally acclaimed author, award-winning entrepreneur, and professional speaker, presents this lively, entertaining, and powerful presentation on how to do build a successful business according to the wonderful world of Dr. Seuss. You’ll learn business lessons from classics like The Cat in the Hat, Green Eggs and Ham, How the Grinch Stole Christmas, Horton Hears a Who, and more. You can also network with like-minded women entrepreneurs at this one of a kind event.

Click here to register for this event.


After Lunch Webinar Series: Website & Social Media Strategies
Date: July 5, 2018 | 1:00 pm PDT – 2:30 pm PDT
Location: Online—Webinar
Contact: | (973) 353-5950
Organization: Rutgers Newark (N.J.) SBDC
Fee: Free

Customers use search engines everyday to find products and services. Think about this: 93% of online experiences begin with a search engine. If your website isn’t showing up on the first page of a search engine for your product, service, or term, you’re missing out on potential customers!

Search Engine Optimization (SEO) ensures that your business shows up in the search engine. You can increase your web presence and visibility through SEO to get more customers and grow your business. This webinar will help you understand the fundamentals of SEO to incorporate into your business marketing strategy.

Topics include:

  • SEO: what is SEO and why you need it
  • The search engine: how it works and affects your website’s rank
  • SEO Strategies: what you can incorporate to increase your website’s visibility and rank
  • Blogs: why creating and updating your blog is key for your online presence
  • Social media: how social networking plays into your SEO strategy
  • Analytics: how to track and measure your results

Click here to register for this event.

Mastering Pinterest, Instagram, & LinkedIn For Business
Date: July 9, 2018 | 1:00 pm PDT – 2:30 pm PDT
Location: Online—Webinar
Contact: Diana Cescolini | | (951) 652-4390
Organization: Inland Empire SCORE
Fee: Free

Join this free webinar to learn how to use the most popular social media platforms to elevate your small business to success. Pinterest, Instagram, and LinkedIn are powerful tools for your business. Start with these topics:

  • Posts: how, what, and when to post content
  • Automation: how social media scheduling will save time and money
  • Events: why social media is essential for promoting and sharing your events

Click here to register for this event.

How to File a Fictitious Business Name
Date: July 12, 2018 | 10:00 am PDT – 11:00 am PDT
Location: Online—Webinar
Contact: (909) 448-1567
Organization: University of LaVerne SBDC
Fee: Free

Join The University of La Verne SBDC and the County of Los Angeles Department of Consumer and Business Affairs to learn how to file your fictitious business name, also known as your dba.

Click here to register for this event.

We’re looking for upcoming events to promote to small business owners like you. If you have an event you’d like to share with fellow business owners, contact us at

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or

Loans are subject to credit review. Additional documentation may be required for credit approval. We are an Equal Opportunity Lender. Loans will be made or arranged pursuant to California Department of Corporations Finance Lenders License #6050609.

Opportunity Fund is tackling economic inequality so that hard work and perseverance means a shot at getting ahead, not just struggling to get by. Our programs are supported by a community of donors and investors whose contributions help to fund small businesses, support college students, and build stronger families and vibrant neighborhoods. Since 1994, the team has deployed $600 million and helped 20,000 families earn, save and invest in their own futures. Opportunity Fund has earned a 4-star rating from Charity Navigator, America’s largest independent charity evaluator, for our commitment to accountability and transparency.

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