This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from February 15 through 28.

Every two weeks, we’re sharing and promoting free or affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from February 15 through 28.

Northern California/Sacramento

How Women Can Save Money on Taxes and Prepare for Financial Freedom
Date: February 20, 2018 | 12:00 pm PDT – 1:30 pm PDT
Location: Shasta County Office of Education
1644 Magnolia Ave. Redding, CA, 96001 (map it)
Contact: info@e-jedi.org | (530) 926-6670
Organization: Jefferson Economic Development Institute
Fee: Free

Join JEDI for this free workshop led by Linda Lingo, Financial Coach & CPA. Discuss financial freedom and retirement planning specifically for women and their needs and address your biggest fears in retirement.

Get answers to your questions about retirement and taxes like:

  • What retirement plans are available to business owners?
  • How does contributing to a retirement plan reduce my taxes?
  • How does contributing to a retirement plan create financial freedom?

Click here to register for this event.

Business Plan Writing Workshop
Date: Starts February 20, 2018 | 5:00 pm PDT – 8:00 pm PDT
Location: 210 North 4th St. San Jose, CA 95112 (map it)
Contact: Janet Garcia | jgarcia@anewamerica.org | (408) 326-2669
Organization: AnewAmerica
Fee: Free

Do you want to start your own business? Do you have an idea but need help exploring options? There are many things to consider before opening a successful business. Knowledge is the key to success.

Our FREE 9-week workshop for start-ups is designed to help you learn about every aspect of starting a business. You will work on the main sections of a business plan and work together as a group to brainstorm and encourage each other. You will develop a bond with your fellow entrepreneurs and have a network you can lean on for the life of your business.

You will walk away with a much greater understanding of what your next steps will be, and you will be closer to cutting that red ribbon to launch your successful new business.

Click here to register for this event.

Social Media Marketing—New Sites and Strategies for Your Business
Date: February 20, 2018 | 6:30 pm PDT – 8:30 pm PDT
Location: Hayward City Hall—Conference Room 2A
777 B St. Hayward, CA 94541 (map it)
Contact: Lee Lambert | seminars@acsbdc.org
Organization: Alameda County SBDC
Fee: Free

Facebook, Twitter, Instagram, oh my! These are the go-to social networks for entrepreneurs. But did you realize that there are other networks that may be a better fit with your marketing strategy?

This seminar will explore additional social media marketing alternatives that can help to give you an edge in the digital world.

Topics include:

  • Recent changes to popular networks that can change your approach and usage
  • Other networks and directories to market your business
  • Localized directories (e.g. local online magazines) that can drive business to your website or store
  • Google My Business for maximum exposure for your small business
  • NextDoor for a highly localized presence for your small business

Click here to register for this event.

Southern California/San Diego

Boots to Business Entrepreneurship Course
Date: February 21 – 22, 2018 | 7:30 am PDT – 3:00 pm PDT
Location: 32nd Street Naval Base—San Diego
3455 Senn Rd. Bldg. 3210—Anchors Catering and Conference Center San Diego, CA 92136 (map it)
Contact: Mike Sovacool | michael.sovacool@sba.gov | (619) 727-4881
Organization: SBA San Diego District Office
Fee: Free

Veterans of all eras, Service members (including National Guard and Reserve) and their spouses are invited to enroll in this free two-day classroom course.

For more information about Boots to Business including additional business courses for veterans and their families, email boots-to-business@sba.gov or call (202) 205-8381. For more SBA resources for veterans, visit SBA.gov/vets.

Click here to register for this event. This course is also available at Camp Pendleton. Click here for more information or to register.

Stress-Free Business Taxes
Date: February 24, 2018 | 9:00 am PDT – 12:00 pm PDT
Location: 1003 East Cooley Dr. Suite 109 Colton, CA 92324 (map it)
Contact: (909) 890-1242
Organization: Inland Empire Women’s Business Center
Fee: $20

Take the stress out of preparing for your business taxes! We’ll cover the basics, from business tax requirements through working from home to deductions, credits, and recordkeeping to get you ready for a stress-free tax day.

Click here to register for this event.

Trademark Protection
Date: February 28, 2018 | 3:00 pm PDT – 5:00 pm PDT
Location: 13430 Hawthorne Blvd., Hawthorne, CA 90250 (map it)
Contact: Martha Cisneros | mcisneros@elcamino.edu | (310) 973-3177
Organization: SBDC hosted by El Camino College
Fee: Free

Join this free workshop and learn the basics of how to protect intellectual property in your small business.

Topics include:

  • How trademarks, copyrights, patents, domain names, and business name registrations all differ
  • How to identify the benefits of federal trademark registration
  • Why it is important for any new business to select a trademark that you can federally register and legally protect, highlighting factors critical when choosing a mark
  • How to get free and reduced-price help when filing a federal trademark application

Click here to register for this event.

Virtual

Turn Facebook Likes into Customers
Date: February 16, 2018 | 8:00 am PDT – 8:45 am PDT
Location: Online—Webinar
Contact: Kimberly Donahue | kimberly.donahue@sba.gov | (304) 347-5220
Organization: West Virginia SCORE
Fee: Free

Facebook changed their algorithm again. The platform now targets engagement bait. This means they will now downrank posts that ask you to like or share. Join SBA for a panel discussion with marketing guru Luke Nesler from Impakt Media on how small businesses can turn a Facebook Like into a customer.

Click here to register for this event.

5 Shortcuts to Small Business Success
Date: February 22, 2018 | 10:00 am PDT – 11:00 am PDT
Location: Online—Webinar
Contact: monmouthscore@gmail.com | (732) 224-2573
Organization: Monmouth (N.J.) SCORE
Fee: Free

Imagine running a successful local business with time on your hands. Stop dreaming about it and make it happen with this free webinar.

Join small business author and speaker Barry Moltz as he shares tips to help you run your business efficiently.

You’ll learn:

  • How to select a Customer Relationship Management (CRM) system
  • How to encourage a prospect to respond
  • How to use email marketing effectively
  • How to write emails that get opened
  • How to create a feasible social media strategy

Click here to register for this event.

Ten Tips for Managing Online Reviews and Listings
Date: February 27, 2018 | 4:00 pm PDT – 5:00 pm PDT
Location: Online—Webinar
Contact: Sarah Espinosa | sespinos@uncfsu.edu | (910) 672-2683
Organization: Fayetteville State University Veterans Business Outreach Center
Fee: Free

Your online reputation can hurt your business. Get some quick tips on how to make sure you are managing what is being said about you on the review sites.

Click here to register for this event.


We’re looking for upcoming events to promote to small business owners like you. If you have an event you’d like to share with fellow business owners, contact us at sblending@opportunityfund.org.

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.


Opportunity Fund is tackling economic inequality so that hard work and perseverance means a shot at getting ahead, not just struggling to get by. Our programs are supported by a community of donors and investors whose contributions help to fund small businesses, support college students, and build stronger families and vibrant neighborhoods. Since 1994, the team has deployed $600 million and helped 20,000 families earn, save and invest in their own futures. Opportunity Fund has earned a 4-star rating from Charity Navigator, America’s largest independent charity evaluator, for our commitment to accountability and transparency.

Visit us online at opportunityfundloan.org and follow us on Facebook and Twitter

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