This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from December 15 through 31.

Every two weeks, we’re sharing and promoting free and affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from December 15 through 31.

Northern California/Sacramento

CommUNITY Cafe
Date: December 19, 2017 | 9:30 am PDT – 10:30 am PDT
Location: 2150 Allston Way Suite 400 Berkeley, CA 94704 (map it)
Contact: Berkeley@Impacthubbayarea.com | (510) 649-7700
Organizations: Impact Hub Berkeley
Fee: Free

Impact Hub Berkeley is excited to announce CommUNITY Cafe, on the first and third Tuesdays of each month at 9:30am.

Each CommUNITY Cafe session will allow one group to present about their business or project and receive feedback, suggestions, and connection with the wider community. The main purpose is to get everyone to know the projects that are going on in the area, gain new connections, and discover new opportunities.

All are welcome and we look forward to seeing you there. RSVP to reserve your spot and make sure there are enough doughnuts for everyone.

Click here to register for this event.

Financial Literacy Workshop
Date: December 19, 2017 | 7:00 pm PDT – 9:00 pm PDT
Location: Oakland Financial Center
7901 Oakport St. Suite 2800 Oakland, CA 94621 (map it)
Contact: info@worldsystembuilder.com | (408) 941-1838
Organization: World System Builder
Fee: Free

World System Builder is a community of financial professionals on a mission to deliver the best financial education and revolutionize the financial service industry through a reliable, build-able system.

Join the World System Builder team for a free financial literacy workshop every Tuesday. Topics rotate each week and include:

  • Increase cash flow, debt management, emergency funds
  • Build strong financial foundation, proper protection
  • Build wealth, asset accumulation, saving for your child’s education
  • Retirement planning
  • Long-term care, Medicare basic, wealth preservation

Click here to register for this event.

Starting a Small Business – Lodi
Date: December 21, 2017 | 12:00 pm PDT – 1:00 pm PDT
Location: Lodi Chamber of Commerce
35 S. School St. Lodi, CA 95240 (map it)
Contact: sbdc@deltacollege.edu | (209) 954-5089
Organization: Northeastern California Small Business Development Center – San Joaquin Delta College
Fee: $15

This informative workshop is a great place to start planning and getting your business started on the right foot.

Topics for this one-hour session include:

  • Legal requirements and regulations
  • Sources of financing
  • Free business resources

At the end of the workshop, you can schedule your first individualized consulting session to work specifically on your business. That session and all subsequent consulting sessions are always confidential and without charge.

Click here to register for this event. This workshop is also offered in Stockton on December 27. Registration is $25. Click here for more information.

Southern California/San Diego

Work Smarter, Not Harder – WordPress for Small Business
Date: December 18, 2017 | 10:30 am PDT – 1:30 pm PDT
Location: Webster University
32 Discovery #250 Irvine, CA 92618 (map it)
Contact: workshops@score114.org | 714-550-7369
Organization: Orange County SCORE
Fee: Free

WordPress is the fastest growing and most popular website platform for all levels of business, but especially small business. The amazing selection of features, options and benefits that attracted Samsung, Ford, EBay, GM and CNN to WordPress are the same for Small Business Owners everywhere.

We will discuss the following topics during our fact filled WordPress presentation:

  • What is WordPress?
  • Why is WordPress Perfect for Small Businesses?
  • What is Responsive Design & Why Do You Need It?
  • What are Website Best Practices?
  • Why Convert Your Site to WordPress?
  • What is Google Analytics?—An Overview
  • How to “Do it Right”?—Case Studies
  • What are the Top 10 WordPress Plugins?

Click here to register for this event.

Small Business Meeting with State Senator Joel Anderson
Date: December 20, 2017 | 9:00 am PDT – 10:00 am PDT
Location: El Cajon—Contact samantha@csba.com for location information
Contact: samantha@csba.com
Organization: California Small Business Association
Fee: Free

State senator Joel Anderson will be hosting his annual small business meeting in his district on December 20 in El Cajon. The meeting is comprised of 6 to 8 local small business owners from within the district from a variety of industries. The purpose of the meeting is give small business a voice and to work with the Member to make small businesses in California stronger.

If you live or have a business in the district and would like to attend this meeting please email Samantha@csba.com.

Costing, Pricing, & Break Even
Date: December 7, 2017 | 6:00 pm PDT – 9:00 pm PDT
Location: Fullerton Public Library Main Branch
353 W. Commonwealth Ave. Fullerton, CA 92832 (map it)
Contact: (714) 550-7369
Organization: Orange County SCORE
Fee: Free

How do you price your product or service? Is it at a level that generates a profit or are you losing money and burning through cash?

All businesses face this challenge. Before establishing prices it is necessary to understand your specific marketing goals, the factors that influence pricing strategy, and all possible pricing strategies.

Pricing is only part of the issue. Are you aware of the costs of your product or service?  How much do your employees cost and how do they impact pricing? How do your costs behave as sales increase or decrease?  

This workshop also addresses the following questions:

  • What annual sales level is required to achieve a sustainable cash flow position?
  • What annual or monthly sales do I need to achieve my targeted cash flow?
  • Is it a good idea to invest in a larger or nicer facility?
  • Should I hire full time or part time employees?  

This workshop is designed for entrepreneurs who are preparing business plans or financial projections.  Information from this workshop is also helpful if you are introducing a new product or service and want a more thorough understanding of pricing strategy.  Knowledge of financial statements would be useful but not necessary.

Click here to register for this event.

Virtual

Been There, Done That! Podcast # 54 Maximize Twitter Advertising ROI
Date: On Demand Download
Location: Online—Podcast
Organization: SCORE
Fee: Free

Learn how to increase website clicks and conversions by tweeting during live events and by tapping into followers of thought leaders for a particular genre that resonates with your target audience.

In this episode, Mical Johnson of Omen Interactive, a veteran of the Navy and nearly two decades in digital marketing, shares best practices to maximize the return on your Twitter advertising investment including geo-targeting, use of Twitter Cards, automatic bids, and more.

SCORE is proud to partner with Sarasota County Libraries and Historical Resources and the speaker to offer this program. FREE to download and listen.

Click here to listen and download.

Simplifying Social Media for Solopreneurs – Live Webinar
Date: December 19, 2017 | 10:00 am PDT – 11:00 am PDT
Location: Online—Webinar
Organization: SCORE
Fee: Free

Social media might be the last thing on the minds of time-strapped solopreneurs and freelancers. But with a well-planned strategy, even the self-employed can make the most of these powerful and free marketing tools.

Join us for this seminar where we will discuss:

  • Which social media platforms to use if you are crunched for time
  • How to get the most out of your social media activities
  • How to align your social goals to business goals

Click here to register for this event.

Access to Capital 101: Funding Options to Start and Grow Your Business
Date: December 27, 2017 | 11:00 am PDT – 12:00 pm PDT
Location: Online—Webinar
Contacto: Xiomara Peña
Organización: Small Business Majority
Fee: Free

Are you having trouble obtaining funding for your business? Join Small Business Majority for a free national webinar where we will help you navigate the funding landscape and connect you with resources to help you obtain the capital you need to start and grow your business.

For entrepreneurs, getting a loan could mean the difference between success and failure, whether it’s used for renovation, purchasing equipment or working capital. However, one of the biggest challenges facing small business owners and entrepreneurs has been and continues to be the inability to access sufficient credit and capital. If you’ve been turned down by a bank, don’t feel bad. You’re far from alone.

Topics of discussion include:

  • An overview of alternative lending options including microloans, SBA’s loan guarantee program, community banks and credit unions, CDFIs, reputable online lenders and crowdfunding
  • Small Business Borrowers’ Bill of Rights
  • Key questions to consider when seeking funding
  • Tips to help determine the best option for your small business
  • Helpful tools and resources

A question and answer period will follow.

Click here to register for this event.


We’re looking for upcoming events to promote to small business owners like you. If you have an event you’d like to share with fellow business owners, contact us at sblending@opportunityfund.org.

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.


Opportunity Fund is tackling economic inequality so that hard work and perseverance means a shot at getting ahead, not just struggling to get by. Our programs are supported by a community of donors and investors whose contributions help to fund small businesses, support college students, and build stronger families and vibrant neighborhoods. Since 1994, the team has deployed $600 million and helped 20,000 families earn, save and invest in their own futures. Opportunity Fund has earned a 4-star rating from Charity Navigator, America’s largest independent charity evaluator, for our commitment to accountability and transparency.

Visit us online at opportunityfundloan.org and follow us on Facebook and Twitter

Opportunity Fund. Working Capital for Working People. opportunityfund.org