Google may be a business super giant, but it wants to provide you with as much of a boost as it can for your own business to succeed. Here are a few resources your small business needs that don’t cost you anything but a few minutes.

Each month, we’re sharing and promoting free or affordable tools that help small business owners run their businesses better. Here are five free Google tools for your business.

Google may be a business super giant, but it wants to provide you with as much of a boost as it can for your own business to succeed. Here are a few resources your small business needs that don’t cost you anything but a few minutes.

Google My Business

How much it costs: Free

What it does: Whether you have one location or several, claiming your business on Google with help people find accurate information about you. Reviews and photos are still really important things potential customers look for before they visit or buy from a business. With this free resource, you can reply to reviews, see insights of how people are finding your business, add photos, include business hours and contact information, let people find your business on Google Maps, and even create ads!

Think With Google

How much it costs: Free

What it does: Need to keep up-to-date with market trends but don’t have enough time to dig into the research? Google created a hub of information for you to access for free. Easily find consumer trends and insights, emerging technologies that could get your business ahead of the game, marketing resources, new markets for your small business’ growth, and more.

Google Drive

How much it costs: Free

What it does: Let’s start with the most useful tool Google has in it’s business tools arsenal. We’ve written about how Google Drive is super helpful for organizing your business, but it is more than a cloud storage and collaboration tool. With Forms, you can create surveys to gain insights from your customers, manage your finance spreadsheets without paying for an expensive platform, create a free website, and more with additional free business apps that will connect to your Drive!

Google Analytics

How much it costs: Free

What it does: Having a website is vital for your small business, and knowing your online traffic is important for deciding how to be optimize your site. Google Analytics may seem complicated to navigate at first, but there are tons of easy-to-read guides that will show you the ropes. Use Analytics to see page views, how long people stay on pages, when people visit (which will help if you decide to use Google Adwords), where your site visitors come from and what they’re doing on your website. Having a website isn’t enough in today’s harsh business world, but this free tool will help you use yours best!

Get Your Business Online

How much it costs: Free

What it does: This resource is a great place to discover the world of Google services for your small business. It helps you get your business listed when potential customers search for you – which is extremely helpful for adding business hours, events, photos, contact information, and reviews! You can also build your small business website if you don’t already have one (or need a modernization), and you get access to marketing advice and workshops.

 

We’re always looking for the best affordable online resources including tools to promote to small business owners like you. If you have a tool you’d like to share with fellow business owners, contact us at sblending@opportunityfund.org.

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.

Loans are subject to credit review. Additional documentation may be required for credit approval. We are an Equal Opportunity Lender. Loans will be made or arranged pursuant to California Department of Corporations Finance Lenders License #6050609.


Opportunity Fund is tackling economic inequality so that hard work and perseverance means a shot at getting ahead, not just struggling to get by. Our programs are supported by a community of donors and investors whose contributions help to fund small businesses, support college students, and build stronger families and vibrant neighborhoods. Since 1994, the team has deployed $600 million and helped 20,000 families earn, save and invest in their own futures. Opportunity Fund has earned a 4-star rating from Charity Navigator, America’s largest independent charity evaluator, for our commitment to accountability and transparency.

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