Every two weeks, we’re sharing and promoting free and affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from September 1 through 17.

Every two weeks, we’re sharing and promoting free and affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from September 1 through 17.

Northern California/Sacramento

IDEAS TO ASSETS—A Practical Guide to Patents, Copyrights, and Trademarks
Date: September 6, 2017 | 1:00 pm PDT – 3:00 pm PDT
Location: 1887 Monterey Rd. 2nd Floor San Jose, CA 95112 (map it)
Contact: Emily Navarra-Refugio | emily.navarra@sba.gov | (415) 744-6805
Organization: SBDC Silicon Valley
Fee: Free

Join SBDC Silicon Valley for this seminar on the legal principles and considerations you’ll likely encounter while converting your business ideas to assets. Get answers to your questions about requirements and procedures associated with protecting assets:

  • Inventions (patent)
  • Works of art (copyrights)
  • Brands (trademark)
  • Intellectual property (transferring, acquiring, or conveying ownership or use rights by assignment or license)
  • Manufacturers and distributors (working with outside parties)
  • Claims of possible infringement (enforcing or defending against)

Please note: this class does not constitute legal advice.

Click here to register for this event. Registration is required to attend. This seminar is also available in San Francisco on Sept. 7. Click here for more information.

Choosing a Retirement Solution for Your Small Business
Date: September 7, 2017 | 1:30 pm PDT – 3:30 pm PDT
Location: 455 Market St. Suite 600 San Francisco, CA 94105 (map it)
Contact: sfomail@sba.gov | (415) 744-6777
Organization: SBA San Francisco District Office
Fee: Free

Join the SBA for this seminar on how to prepare for retirement as a small business owner. A representative from the U.S. Department of Labor Employee Benefits Security Administration (EBSA) will present information that can help you choose the right retirement solution for your small business.. The ESBA can help you ensure a financially secure future and make the right choices.

Click here to register for this event.

Running Your Own Food Business—10 Part Series
Date: September 11, 2017 | 6:30 pm PDT – 8:30 pm PDT
Location: San Lorenzo Library—Greenhouse Community Room
395 Paseo Grande San Lorenzo, CA 94580 (map it)
Contact: Lee Lambert | Lee@acsbdc.org | (510) 208-0410
Organizations: Alameda County SBDC and Alameda County Community Development Agency
Fee: Free

The Alameda County SBDC and the Alameda County Community Development Agency are joining forces to offer a free 10-part seminar series: Running Your Own Food Business.

Do you have a great idea and a burning desire to start a food business, but don’t know how? This series will help turn your idea into reality with the basics to start and grow your own food business in Alameda County.

The sessions will run Monday and Thursday evenings from 6:30pm to 8:30pm, from September 11 through October 16. Participants who attend eight of the ten sessions will receive a Certificate of Completion.

Get a preview of curriculum with Session 1: Defining Your Concept. In this session, we will discuss how to begin to take an idea for a new food company, and begin to explore how you can expand an idea into a business plan.

Start with the basic questions to answer:

  • Product (aka the “what”)
  • Target market (aka the “who”)
  • Unique Selling Proposition (aka the “why”)

Expand your knowledge with these concepts:

  • How to define success: your bottom line, triple bottom line, environmental impact, community impact, and more
  • How to identify your distribution channel options
  • How to engage key people: your shareholders and stakeholders

Click here to register for this event.

Southern California/San Diego

Create a Testimonial Video for Your Business Right on Your Smart Phone
Date: September 6, 2017 | 6:00 pm PDT – 9:00 pm PDT
Location: Orange County Hispanic Chamber of Commerce
2130 East 4th St. Suite 160, Santa Ana, CA 92705 (map it)
Contact: workshops@score114.org | (714) 550-7369
Organization: Orange County SCORE
Fee: Free

A testimonial video can be gold for your business. This live demo will help you create video right on your smart phone. Use the tips, tricks, and app recommendations to kickstart video production for your business.

This workshop will have you calling “Action!” in no time. Get started with us and get your video seen on social media and in email.

Topics include:

  • How to identify the apps that make editing easy
  • How to shoot better video on your smart phone using focus and exposure techniques
  • How to get better sound and voice overs
  • How to get the most mileage from your testimonial video
  • How to market your video online with email and social media with actionable steps

Click here to register for this event.

Using Facebook and LinkedIn to Drive Business
Date: September 13, 2017 | 9:00 am PDT – 11:00 am PDT
Location: Riverside Chamber of Commerce
3985 University Ave. Riverside, CA 92501 (map it)
Contact: Diana Cescolini| diana.cescolini@scorevolunteer.org | (951) 652-4390
Organization: Inland Empire SCORE
Fee: $15 pre-registration | $25 at the door

You probably know it by now: social media is a smart way to attract business. The mystery of how to use social media to grow your business is harder to figure out. This workshop unlocks the mystery and gives you a step by step process for how to get started.

We will cover:

  • Differences between Facebook, Twitter, and Linkedin
  • The right platform for your business
  • Your page, account, and profile: how-to’s for creating and managing your presence
  • Social media works for your business

Click here to register for this event.

2017 Small Business Expo
Date: September 14, 2017 | 9:00 am PDT – 5:00 pm PDT
Location: California Market Center—Penthouse
110 East 9th St. Los Angeles, CA 90079 (map it)
Contact: clientservices@theshowproducers.com | (212) 404-2345
Organization: Los Angeles Latino Chamber of Commerce
Fee: Free (upgraded services are available starting at $20)

Small Business Expo is America’s biggest and most anticipated business-to-business networking event, trade show, and conference for business owners, entrepreneurs, start-ups, and decision-makers.

Why you should attend:

  • Network with thousands of business owners, entrepreneurs and start-ups
  • Access to 25+ Business Critical workshops and seminars to help your business grow
  • Join speed networking sessions to make new contacts quickly
  • Learn about new cutting-edge products and services
  • Establish hundreds of new and valuable contacts
  • Interact with the movers and shakers of your industry
  • Leave the show with hundreds of qualified sales leads

Your free admission badge gives you access to the following areas of the Expo:

  • Exhibitor Hall
  • Workshops and seminars
  • ‘Get Dotted’ Business Networking Areas
  • Speed Networking Sessions
  • Business Card Showcase and Exchange
  • #smallbizselfie Contest
  • eLounge
  • Inspiration2020 Theatre Business Presentations, including Bill Walsh – The 7 Keys to Build a 7-Figure Business Presentation from 4:30 PM-6PM, Google’s Main Stage Presentations, the Free Bonus Small Business Workshop presented by our Titanium Sponsor, Powerteam International

Upgraded services are available for additional fees starting at $20. For more information about these services, click here.

Click here to register for this event.

Virtual

Cybersecurity: Protect your Business and your Clients
Date: September 6, 2017 | 8:30 am PDT – 9300 am PDT
Location: Online—Webinar
Contact: Carole Harris | carole.harris@sba.gov | (312) 353-4003
Organization: SBA Illinois District Office
Fee: Free

Small businesses are increasingly being targeted by cybercriminals seeking economic gain through the exploitation of cyber systems. About half of small businesses in the U.S. have had their data breached in the last year. As a small business owner, you’re at risk of losing your customer information, your reputation, and  your intellectual property – all of which have real financial consequences.

This webinar discusses best practices devised by experts in the public and private sectors to help you mitigate the risk of a cyber breach and avoid issues that come with cybercrime. Topics include:

  • Sources of threats
  • Types of countermeasures
  • Additional resources

Take the first step to secure your business by participating in this free webinar.

Click here to register for this event.

A Simple Approach to Better Workplace Communication
Date: September 7, 2017 | 10:30 am PDT – 11:30 am PDT
Location: Online—Webinar
Contact: Larry Batten| larry.batten@sba.gov | (304) 623-7447
Organization: SBA West Virginia District Office
Fee: Free

Strong communication skills are essential in business. According to research published by the Holmes Report, miscommunication issues in business cost companies $62.4 million per year.

In this webinar, you’ll learn a simple communication framework that will reduce miscommunication in the workplace and put more of your hard earned money back in your pocket.

Click here to register for this event.

Tips for Measuring Your Online Success
Date: September 13, 2017 | 7:30 am PDT – 8:30 am PDT
Location: Online—Webinar
Contact: Megan Ernst | megan.ernst@csi.cuny.edu | (718) 982-2560
Organization: Staten Island Small Business Development Center
Fee: Free

You invest time, effort, and resources into your online presence, but do you know how much it’s worth to your bottom line?

This workshop introduces ways to track and measure progress. Learn the top ways to measure your online success with tools from the SBDC and Google.

Click here to register for this event.

 

We’re looking for upcoming events to promote to small business owners like you. If you have an event you’d like to share with fellow business owners, contact us at sblending@opportunityfund.org.

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.


Opportunity Fund is California’s largest and fastest-growing nonprofit lender to small businesses. In fiscal year ‘16, we made $60M in loans to help more than 2,200 small business owners invest in their businesses.  Opportunity Fund invests in small business owners who do not have access to traditional financing. As a founding member and signatory to the Borrower’s Bill of Rights, we believe in the important role small businesses play in our community and the economy, and we aim to help owners financially succeed.

Visit us online at opportunityfundloan.org and follow us on Facebook and Twitter

Deago Williams started his life over by starting his own business. He worked hard to build his business but couldn’t get financing through his bank. Deago is improving his business thanks to two small business loans from Opportunity Fund.

Our customers inspire us every day, and we want to regularly share those stories to inspire you, too. Get to know Deago Williams of Williams Auto Detailing in Sacramento. Deago started his life over with hard work but couldn’t get a bank loan to grow his business. Read how we’re helping Deago improve his business and better serve his customers with our small business loans.

A Second Chance for a First Time Business Owner

Deago Williams took an unconventional path to entrepreneurship. After serving 16 years in prison in the Midwest, he came to Sacramento, California looking for a chance to rebuild his life.

Deago has 13 years of auto detailing experience, so he got back into the industry when he landed in California. “I had to teach myself all over again,” he said. “I got tired of working for somebody else. I wanted to see what it was like to have my own business.”

He founded Williams Auto Detailing in 2014 to fulfill those ambitions. Deago and his staff of his wife Denise and a new hire from the shop’s neighborhood work primarily with auto dealers in need of professional cleaning for their car inventories.

Soon Deago found the hard truth for most small business owners: it’s impossible to do everything on your own. He was working in the business every day, plus handling the finances, marketing, and other business functions.

He needed a small business loan to help purchase new equipment. “I go through a lot of money,” he said. “I’ve been able to stay in business this long because I put majority of my money back into my business.”

Deago’s bank couldn’t help, but a connection to Opportunity Fund made a huge difference for Williams Auto Detailing.

A Bright Future with Clean Cars

When I started my business I had no credit,” Deago said. His business banker at Wells Fargo was supportive of Deago’s business goals, but couldn’t get him the loan he needed. They introduced Deago to Opportunity Fund loan consultant Madieu Shyllon.

“Madieu visited me at my business,” Deago said. “He saw where I was coming from. He understood me and gave me confidence.”

Madieu got Deago started with a $3,500 loan in November 2015. Deago was able to pay the loan off and get a second loan of $8,000 in May 2016.

The working capital helps pay for backups for equipment that breaks down, which allows three Williams Auto Detailing employees to keep up with demand from seven auto dealers.

Deago Williams - Williams Auto Detailing

Deago counts on our small business loans to help him buy new equipment (photo courtesy of Heimo Schmidt)

Deago values Opportunity Fund’s commitment to open communication. “If I need to talk to someone, they lead me in the right direction with the right people. It’s taken care of,” he said.

Deago is focused on improving his business every day, with an upcoming move to a bigger workspace in the neighborhood. We’re focused on helping hardworking entrepreneurs like Deago make their dreams come true with our easy-to-get, fast, and affordable small business loans.

We hope this story has inspired you, too.  At Opportunity Fund, we offer easy-to-get, fast, and affordable small business loans to help small business owners succeed.  Visit our home page to find out more.


Opportunity Fund is California’s largest and fastest-growing nonprofit lender to small businesses. Last fiscal year, we made $60M in loans to help more than 2,200 small business owners invest in their businesses.  Opportunity Fund invests in small business owners who do not have access to traditional financing. As a founding member and signatory to the Borrower’s Bill of Rights, we believe in the important role small businesses play in our community and the economy, and we aim to help owners financially succeed.

Follow us on Facebook and Twitter

Corporate giants aren’t the only ones that Washington is interested in. Our content partner Nav summarizes how the CFPB is taking steps towards helping small businesses.

Corporate giants aren’t the only ones that Washington is interested in. Our content partner Nav.com summarizes how the CFPB is taking steps towards helping small businesses.

 

Small business owners and regulators are often at odds with one another, but a new move from the country’s consumer watchdog agency could have the two groups aligned in a common cause — better access to business credit.

In a new initiative announced in the early morning on May 10, 2017, the Consumer Financial Protection Bureau (CFPB) said it’s seeking comment and information from business owners, lenders and any related parties into how to better track and understand the financing needs of small businesses, particularly minority-owned and women-owned shops.

The bureau, in a white paper released later that day, estimates that small business access roughly $1.4 trillion in financing, but that the data surrounding where they access those funds, and whether there are significant differences in capital availability depending on location, gender and race, is incomplete or outdated. CFPB Director Richard Cordray said in a Los Angeles field hearing on May 10th that he has seen first-hand the struggle for many small businesses to access financing.

“When I served as the Treasurer of Ohio, we had a reduced-interest loan program to support job creation and retention by small businesses,” Cordray said. “The way the program worked was that the state could put money on deposit with banks at a below-market rate of interest, and this deposit was then linked to a same-sized loan to a small business at a correspondingly below-market rate. This so-called ‘Linked Deposit’ program had been authorized more than 20 years earlier, but had gradually fallen into disuse.”

After streamlining the program, rebranding it and moving the application process online, Cordray said it found new success.

“Only about $20 million had been allocated when we started, but in less than two years we deployed more than $350 million, helping about 1,500 small businesses create or retain approximately 15,000 jobs across the state,” he said.

Levi King, CEO and Co-Founder of Nav, is familiar with the challenge of getting a small business loan — he’s started five businesses.

“In my first year of business, I had a crash course in the importance of financing,” he said. “Regular financing eliminated my need to dip into personal funds to run my company. It enabled me to hire new employees and buy better equipment. In short, it brought order to chaos, as a surge in liquidity meant that I could react quickly to new opportunities without upsetting operations.”

The CFPB is tasked with certain oversight functions under the Dodd-Frank Wall Street Reform Act. One of those is to create regulations on small business lending data that financial institutions are required to report to the agency. May 10th’s announcement kicks off the comment period, during which all interested parties can weigh in and give the bureau advice and guidance on how to best implement and design the new regulations. The goal is to ensure any new data collected will help the agency spot any credit access issues small business owners may be facing. Once the comment period is over, the agency generally reviews the input and crafts proposed regulations. If new and better data sources are added, that data could potentially be made publicly available on the CFPB website like much some consumer lending and complaint data is currently.

The CFPB’s news comes just a few weeks after 12 Federal Reserve banks from across the U.S. released their Small Business Credit Survey, finding that most small businesses faced a financial challenge in 2016 and that the most common challenge was getting business financing when they needed it. Business owners leverage both their personal and business credit scores in order to obtain financing, with many starting with business credit cards. (You can get tips for establishing business credit and check your business credit scores for free at Nav.)

 

This article originally appeared on Nav.com and was re-purposed with their permission.

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.


Opportunity Fund is California’s largest and fastest-growing nonprofit lender to small businesses. In FY16, we made $60M in loans to help more than 2,200 small business owners invest in their businesses.  Opportunity Fund invests in small business owners who do not have access to traditional financing. As a founding member and signatory to the Borrower’s Bill of Rights, we believe in the important role small businesses play in our community and the economy, and we aim to help owners financially succeed.

Visit us online at http://opportunityfundloan.org and follow us on Facebook and Twitter

Why do you hire people? You hire employees for more than finishing tasks – you want an extra pair of eyes and ideas for how to improve the business. Keep reading for a list of ten ways you can effectively manage a diverse workforce and harness each employee’s unique characteristics.

Why do you hire people? You hire employees for more than finishing tasks – you want an extra pair of eyes and ideas for how to improve the business. Keep reading for a list of ten ways you can effectively manage a diverse workforce and harness each employee’s unique characteristics.

 

America is a beautiful country filled with many different kinds of people. This nation was built by immigrants, and today’s economy still depends on a diverse population of workers.

Chances are that you have a team of employees from different backgrounds and have different characteristics. If you don’t, maybe you should think about why that is. Different kinds of people bring varying experiences, ideas, and skills to your business that you might not have access to with only one type of person.

Here are a few great ways you can effectively manage diversity among your staff to harness the productive potential of every individual.

Managing Diversity Means More Than Hiring Minorities

  1. Make sure that all hiring, promotion, and HR policies are built around workers’ performance and experience. Ethnicity, gender, sexual orientation, age, religion, disability, and other characteristics should never be part of these policies. This is the law, but sometimes small business owners don’t recognize their bias or how it is affecting the business.
  2. Take complaints of favoritism or discrimination seriously. If an employee thinks they are being unfairly treated, respect their observations. Look into allegations and find another neutral employee to mediate if you are the one being accused.
  3. Ensure proper allowances and accommodations are set in place for employees with specific needs. Can a disabled employee (or customer!) comfortably move around the space and facilities? Have you modified any uniforms to accommodate religious requirements? Are safety warnings and OSHA information posted in large, clear lettering?
  4. If you see a problem develop, address it fast: Hold regular diversity and tolerance trainings, don’t let discriminatory behavior go unchecked, and mediate disagreements before they disrupt the business.
  5. Write these policies and procedures down, and make it accessible to everyone. Having concrete guidelines for how to manage diversity and prevent discrimination is a good way to prevent accusations of unfair treatment. It is safer for you and more fair for employees that everyone follows pre-determined policies rather than make decisions on the spot.
  6. Encourage your team to think creatively and bring up any suggestions they have. You didn’t hire exact replicas of yourself, so utilize the different ways of thinking at your disposal.
  7. Respect individual strengths and weaknesses. If someone isn’t a native English speaker, maybe you should tell them things in person instead of sending them complicated company memos. Keep that second language in mind the next time you have a customer who speaks it – this is a great opportunity for your business.
  8. Encourage an open door policy. If employees aren’t comfortable going to you or another manager with problems or discrimination, you could lose a valuable worker.
  9. Give diversity a chance. If you’re looking at a qualified candidate but are worried about their disability, pregnancy, or military service, give them a chance. Don’t let unique characteristics keep you from hiring someone who would make a great addition to your small business.
  10. Be a role model. Employees don’t quit jobs, they quit managers. This saying is especially true when it comes to feeling included and appreciated despite differences. As a small business owner, it is your moral responsibility to start these diversity conversations and to be a role model for other employees to follow.

 

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.


Opportunity Fund is California’s largest and fastest-growing nonprofit lender to small businesses. In FY16, we made $60M in loans to help more than 2,200 small business owners invest in their businesses.  Opportunity Fund invests in small business owners who do not have access to traditional financing. As a founding member and signatory to the Borrower’s Bill of Rights, we believe in the important role small businesses play in our community and the economy, and we aim to help owners financially succeed.

Visit us online at http://opportunityfundloan.org and follow us on Facebook and Twitter

Every two weeks, we’re sharing and promoting free and affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from August 17 through 31.

Every two weeks, we’re sharing and promoting free and affordable events that help small business owners run their businesses better. This is your bi-weekly calendar for in-person and virtual events in Northern and Southern California. Here are the best upcoming events from August 17 through 31.

Northern California/Sacramento

SimpleSTEPS for Starting Your Business
Date: August 17, 2017 | 6:30 pm PDT – 9:00 pm PDT
Location: Simpkins Family Swim Center
979 17th Ave. Santa Cruz, CA 95062 (map it)
Contact: Edward Fordyce | efordyce@santacruzscore.org | (831) 621-3735
Organization: Santa Cruz SCORE
Fee: $35

This SCORE workshop will help you understand what it takes to successfully start and grow a small business. If you’re a new or early-stage business owner, this workshop is designed for your needs. We’ll present an overview of issues that can impact success or failure for small businesses, drawn directly from real experiences of seasoned entrepreneurs and business leaders:

  • Start-up Myths
  • Business Opportunities
  • Marketing
  • Structure, DBA, Licenses, Insurance
  • Record Keeping & Taxes
  • Cash Needs & Sources
  • Business Plans
  • And more!

Click here to register for this event.

Cash Flow Projections: How to Use Microsoft Excel to Plan Ahead for Your Business
Date: August 23, 2017 | 8:00 pm PDT – 5:00 pm PDT
Location: 205 Chestnut St. Mt. Shasta, CA 96067 (map it)
Contact: info@e-jedi.org | (530) 926-6670
Organization: Jefferson Economic Development Institute (JEDI)
Fee: $10

Join the Jefferson Economic Development Institute (JEDI) for an intensive one-day session to set your business up for financial success. Together we’ll complete a cash flow spreadsheet and learn some basics of Microsoft Excel.

Get answers to your key questions such as:

  • What is a cash flow projection? Learn what the future may hold by creating the good, the bad and the ugly.
  • Is it all pie in the sky? Learn how to make sales projections based on research, comparison and solid assumptions.
  • When do I need a cash flow? Learn the different uses of a cash flow so you can make better decisions in your business planning.

Click here or call (503) 926-6670 to register for this event.

Marketing For Your Small Business
Date: August 24, 2017 | 6:00 pm PDT – 8:00 pm PDT
Location: 550 E Shaw Ave. Fresno, CA 93710 (map it)
Contact: David Vazquez | davazquez@csufresno.edu | (559) 278-3712
Organization: Fresno State SBDC Fresno/Madera
Fee: $75

Learn about the fundamentals of branding during this two hour intensive workshop. Whether you’re having trouble generating new business or have marketing brand in place, work with us to define and optimize your small business marketing focus.

Click here to register for this event.

Southern California/San Diego

How To Get A Business Loan
Date: August 17, 2017 | 9:30 am PDT – 11:30 am PDT
Location: University of La Verne Campus Center Third Floor
2000 2nd St. La Verne, CA 91750 (map it)
Contact: Fidel Gomez | fgomez@laverne.edu | (909) 448-1573
Organization: University of La Verne SBDC
Fee: Free

Join us at the SBDC for a free seminar on how to prepare your best application for a small business loan. We’ll cover the following topics:

  • SBA loans and loan qualifications
  • Criteria lenders look for
  • Loan package process
  • And more!

Opportunity Fund loan consultant Osbaldo Velazquez is scheduled to attend the event. He will be available to answer your questions about small business loans including how to get started.

Click here to register for this event.

Legal Forms of Organization
Date: August 21, 2017 | 6:00 pm PDT – 8:00 pm PDT
Location: 3780 Market St. Riverside, CA 92501 (map it)
Contact: Dee Ann Chandler | deeann@iewbc.org | (909) 890-1242
Organizations: Inland Empire Women’s Business Center
Fee: $20

Join this workshop featuring an attorney who will educate you about the different forms of business organization and which is most beneficial for your business, including tax consequences and benefits of each type of information.

We’ll also discuss how to protect your personal assets and property from lawsuits plus how to prevent piercing of the corporate veil of protection.

The workshop will close with an overview of legal issues facing a small business from startup to success.

Click here to register for this event.

Social Media Sells: Facebook, Pinterest, Instagram
Date: August 22, 2017 | 9:00 am PDT – 12:00 pm PDT
Location: Menifee Valley Chamber of Commerce—Upstairs Conference Room
29737 New Hub Dr. #102 Menifee, CA 92586 (map it)
Contact: Mary Takavorian | mtakavorian@iesmallbusiness.com | (909) 983-0751
Organization: Inland Empire SBDC
Fee: Free

Social Media is a moving target with constant changes happening every day. Join this free workshop to get the up-to-date information on how you can use social media to grow your business.

Topics include:

  • Define marketing goals and strategies using free and subscription tools
  • Get started with social media analytics from gathering data to interpreting results
  • Set marketing goals based on analytics to optimize impact
  • Identify the latest trends with social media tools including Facebook, Instagram, Pinterest, Linkedin, and Twitter
  • Analyze the demographics of who uses different social media platforms
  • Understand how and why Pinterest and Instagram choose to purchase products or services directly from a post
  • Discover how to use social media for non-profit and business to business marketing

Click here to register for this event.

Virtual

Essential Elements of Every Small Business Website
Date: August 17, 2017 | 10:00 am PDT – 11:00 am PDT
Location: Online—Webinar
Contact: (732) 224-2573
Organization: Monmouth (New Jersey) SCORE
Fee: Free

Your website is the hub of your entire online presence and must function as a marketing asset. In this webinar, Duct Tape Marketing founder John Jantsch will cover the key features every small business website must have in the world of marketing-activated websites.

Topics include:

  • Draw visitors in with a compelling promise
  • Include key trust-building elements prospects look for
  • Create a “Call to Action” that gets clicks
  • Develop content to attract search engines
  • Build a homepage journey for your ideal client

Move your business beyond brochures and make the leap to digital!

Click here to register for this event.

Smart Borrowing Practices
Date: August 30, 2017 | 10:00 pm PDT – 11:00 pm PDT
Location: Online—Webinar
Contact: workshops@sba.gov | (206) 553-7310
Organization: SBA Seattle District Office
Fee: Free

If you’re considering a major financial decision like purchasing a car or house, or looking to borrow money, this free webinar is your starting point on the journey.

Topics include:

  • Smart borrowing tips
  • Your rights as a borrower
  • Signs of predatory lending
  • And more!

Click here to register for this event.

The Hidden Benefits of Going Green
Date: August 31, 2017| 10:00 am PDT – 11:00 am PDT
Location: Online—Webinar
Contact: (732) 224-2573
Organization: Monmouth (New Jersey) SCORE
Fee: Free

You probably already know the benefits of improving the environmental sustainability of your small business. Did you know that these initiatives go beyond preserving scarce resources like water and energy to helping lower your costs and gain customers?

Get tips for retailers looking to advance their sustainability efforts in this free webinar, including:

  • Low and no cost steps to take that will result in near-term savings
  • Special tips for food service establishments
  • Ways to share your efforts and appeal to your increasingly socially and environmentally conscious customers
  • And more!

Click here to register for this event.


We’re looking for upcoming events to promote to small business owners like you. If you have an event you’d like to share with fellow business owners, contact us at sblending@opportunityfund.org.

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.


Opportunity Fund is California’s largest and fastest-growing nonprofit lender to small businesses. In fiscal year ‘16, we made $60M in loans to help more than 2,200 small business owners invest in their businesses.  Opportunity Fund invests in small business owners who do not have access to traditional financing. As a founding member and signatory to the Borrower’s Bill of Rights, we believe in the important role small businesses play in our community and the economy, and we aim to help owners financially succeed.

Visit us online at opportunityfundloan.org and follow us on Facebook and Twitter

The majority of the business world is occupied by men and popular resources are often targeted towards them. However, as a woman small business owner, you could really benefit from resources directed towards and run by other women. We’ve compiled this list of a few good resources for you to get business help, find motivation, and network with other female entrepreneurs.

The majority of the business world is occupied by men and popular resources are often targeted towards them. However, as a woman small business owner, you could really benefit from resources directed towards and run by other women. We’ve compiled this list of a few good resources for you to get business help, find motivation, and network with other female entrepreneurs.

Bizjournals – Bizwomen

Bizwomen is a great online resource for news articles and editorials about topics related to business women. They also have a list of events geared towards women entrepreneurs. Either choose your city from their drop-down menu or scroll through the list of all upcoming events, award ceremonies, and networking opportunities.

Entrepreneur – Women Entrepreneurs

Entrepreneur is an online magazine chock full of helpful articles, but they have a section dedicated to topics related to being a woman entrepreneur. Bookmark this great page for stories that will inspire, educate, and help you be a better small business owner.

AWBC – Association of Women’s Business Centers

The AWBC has a diverse collection of resources available for you as a female entrepreneur. You can attend webinars, find events and conferences near you, read helpful articles to grow your business, and more. Find your nearest women’s business center for training and more localized resources. If you become a member, your membership provides you with tangible benefits including a mentor program, a free Constant Contact account, a Quickbooks teaching license, a unified voice for advocacy in Congress, and special resources for you to better run your small business.

NAWBO – National Association of Women Business Owners

NAWBO is another robust resource for women entrepreneurs. They have the usual events, helpful blog posts, news, videos, and local chapters with specialized assistance and events. Additionally, their membership offers a virtual environment where members can access special resources and connect to each other on forums.

Women Who Startup

Women Who Startup is an amazing place for women entrepreneurs to get great advice, collaboration, and networking opportunities. They are in the process of setting up half a dozen “basecamps” with monthly local events, and their website offers you access to a blog, a podcast, workshops, and more.

SCORE – Women Entrepreneurs

SCORE is a great source of free business advising for all entrepreneurs, but they have a wonderful resource page dedicated to female small business owners. Read specially targeted blog posts on topics related to being a woman in the business world, access live webinars for free, and use all SCORE’s free mentoring resources to help you run your business better.

 

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.


Opportunity Fund is California’s largest and fastest-growing nonprofit lender to small businesses. In FY16, we made $60M in loans to help more than 2,200 small business owners invest in their businesses.  Opportunity Fund invests in small business owners who do not have access to traditional financing. As a founding member and signatory to the Borrower’s Bill of Rights, we believe in the important role small businesses play in our community and the economy, and we aim to help owners financially succeed.

Visit us online at http://opportunityfundloan.org and follow us on Facebook and Twitter

When Eric Torres landed Florida Medical Clinic as a client for his Tampa-based marketing agency Brandiversity, he wanted to add capacity by hiring additional staff to service the large healthcare company. With a loan from Opportunity Fund/Lending Club, Torres quickly ramped up by hiring 2.5 new employees, and opening a two-person office in Orlando.  

It’s all about timing. Helping small businesses gain access capital when it’s time to grow. That’s what our expanding partnership with Lending Club is now doing in states across the U.S.

As the nation’s leading nonprofit small business lender, we partnered with Lending Club, the world’s largest online credit marketplace, to serve many more small business owners looking for a responsible and responsive source of capital when it’s the right time for their businesses to grow. Through this partnership, Lending Club brings its best-in-class platform designed to attract and serve online borrowers and Opportunity Fund brings our expertise serving small business owners and entrepreneurs, offering responsible loans along with advice and support.

Responsive Lending for Business Owners

When Eric Torres, principal at Tampa-based Brandiversity – a full service advertising and marketing agency in Florida’s Tri-Counties area – landed Florida Medical Clinic as a client, he wanted to add capacity by hiring additional staff to service the large healthcare company. With a loan from Opportunity Fund/Lending Club, Torres quickly ramped up by hiring 2.5 new employees, and opening a two-person office in Orlando.

“I launched Brandiversity in 2016 because increasingly I saw that my clients here in Florida needed help reaching diverse populations with their marketing platforms. We help our clients navigate global opportunities and tailor campaigns and outreach with great results,” said Torres, who has years of experience in advertising and marketing.

With clients in the robust service industries that fuel Florida’s economy, business owners like Torres are often faced with proverbial “chicken or egg” decisions. When opportunities arise to grow their business, they need access to capital from lenders who have a track record for responsible, responsive lending.

“Working with entrepreneurs when they have an opportunity to grow their businesses is rewarding,” added Miguel Cerda, the Opportunity Fund Loan Advisor who worked with Eric Torres. “In many cases, borrowers are seeking capital to hire more employees. Our investment has a multiplier effect in local communities.”

According to the U.S. Census Bureau, Florida’s small businesses employed 3.1 million people, or 43.2% of the private workforce in 2013. Those businesses make up 98.9 percent of all employers in the state. Opportunity Fund’s expansion in partnership with Lending Club allows us to respond to the growing needs of entrepreneurs in states like Florida, where economic opportunity directly translates to economic development.

“My experience with Opportunity Fund was very positive,” Torres added. “The application and funding process was simple and I had the capital I needed to respond quickly to a new client opportunity.”

By 2020 Opportunity Fund plans to invest $400 million in over 10,000 small businesses nationwide.

We hope this story has inspired you, too.  At Opportunity Fund, we offer easy-to-get, fast, and affordable small business loans to help small business owners succeed.  Visit our home page to find out more.


Opportunity Fund is California’s largest and fastest-growing nonprofit lender to small businesses. In fiscal year ‘16, we made $60M in loans to help more than 2,200 small business owners invest in their businesses.  Opportunity Fund invests in small business owners who do not have access to traditional financing. As a founding member and signatory to the Borrower’s Bill of Rights, we believe in the important role small businesses play in our community and the economy, and we aim to help owners financially succeed.

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Jimmy is working to expand his Mexican food franchise in Santa Clara County. Iguana’s is set to open in its fifth location in South San Jose thanks to a small business loan from Opportunity Fund.

Our customers inspire us every day, and we want to regularly share those stories to inspire you, too.  Read about Jimmy Orozco of Iguana’s Burritozilla in San Jose. Jimmy is working to expand his Mexican food franchise in Santa Clara County. Thanks to a small business loan from Opportunity Fund, Iguana’s is set to open in its fifth location in South San Jose.

Made in San Jose

Iguana’s Burritozilla has been a part of the San Jose business landscape since 1994. Current CEO Jimmy Orozco started working in his uncle’s restaurant, the flagship location in downtown San Jose, when he was in high school. Since the beginning, Iguana’s has been a family owned and operated business, with Jimmy’s siblings and cousins all working together as co-owners of the franchise with four locations in Santa Clara County.

The Orozco family has built Iguana’s into a famous brand, with appearances on Travel Channel and Food Network programs. They also invest in the community by hiring staff from the neighborhoods where they open new stores and funding deejays for local high school dances.

Iguana’s success has always come from within, with Jimmy and the rest of the family bringing a “do it yourself” spirit to work every day. When Jimmy started thinking about small business financing to help open a new location in South San Jose, he needed a solution that worked for his business.

“We were turned down by a bunch of lenders,” Jimmy said. “None of them really seemed to understand the growth of our business.”

Jimmy found Opportunity Fund through the Stanford Latino Entrepreneurship Initiative, a research program at the Stanford University Graduate School of Business that explores and expands knowledge of the Latino entrepreneurship segment in California’s economy through research, knowledge dissemination, and facilitated collaboration. Opportunity Fund plus Iguana’s turned out to be the perfect recipe for success.

Big Burritos Equal Big Business

Opportunity Fund business development officer Shanna McClearn started working with Jimmy to get the funding he needed to open the new location. The $250,000 loan we closed in February 2017 made a major difference for Iguana’s.

“Without Opportunity Fund, we would probably be doing the same thing but with a little more strain on the company,” Jimmy said of their expansion. “Now we don’t have to worry so much, because the capital is there.”

Shanna’s guidance throughout the loan process was also a huge help. “Working with Shanna was refreshing and surprising, and unexpected,” Jimmy said. “She took the time to understand our business. She gets the entire picture of what we’re doing. The communication was easy and quick.”

Jimmy and Shanna - Iguana's

Jimmy and Shanna closed their deal with a handshake and an invitation to lunch (photo courtesy of Heimo Schmidt)

The new location is fast tracked for a spring grand opening, with more locations to come. Jimmy is focused on his hometown community as always, but he’s also looking to expand to locations outside Santa Clara County in the future.

“We serve college students, high school kids, local business people, locals, you name it,” Jimmy said. “Anybody who wants good food in a fun environment is welcome here.”

We’re proud to support successful local entrepreneurs like Jimmy and honored to serve family-owned small businesses. We’re especially looking forward to grabbing a taco at Iguana’s new location.

We hope this story has inspired you, too.  At Opportunity Fund, we offer easy-to-get, fast, and affordable small business loans to help small business owners succeed.  Visit our home page to find out more.


Opportunity Fund is California’s largest and fastest-growing nonprofit lender to small businesses. Last fiscal year, we made $60M in loans to help more than 2,200 small business owners invest in their businesses.  Opportunity Fund invests in small business owners who do not have access to traditional financing. As a founding member and signatory to the Borrower’s Bill of Rights, we believe in the important role small businesses play in our community and the economy, and we aim to help owners financially succeed.

Follow us on Facebook and Twitter

Opportunity Fund. Working Capital for Working People. opportunityfund.org